Why? Because they work. There’s no simpler explanation than that. And there’s plenty of data to back it up.
For example, you can convert up to 7% of your visitors from abandoners to email subscribers if you offer them a discount on their next purchase. (Get Site Control)
If you encourage your customers sms promotional campaign to complete checkout with a coupon (Getsite Control), you can reduce abandoned sales by 13.5%. So, it’s safe to say that popups can increase conversions, sales, and newsletter subscriptions. They’re even great for lead generation.
If used properly, they won’t hurt your search engine optimization (SEO) efforts or your ranking on Google.
In this guide, we’ll share seven key elements to help you nail your pop-up campaign and get the conversion rates you’ve always dreamed of.
What are website pop-ups?
Website pop-ups are small windows that appear or “pop up” from different corners of a web page when you visit a website. They usually contain offers that ask the user to take action, such as:
- Subscribe to our newsletter
- Unlock discount coupons for specific products
- Register for the webinar
Marketers use them for different purposes such as lead generation, conversions, driving more sales , or promoting a specific offer.
On a website, pop-ups appear when someone visits the site for the first time – they appear either immediately after the site loads or after a few seconds.
Popups can also be triggered by specific actions, such as scrolling or clicking a button or when a visitor is about to exit the site. These are exit intent popups , and we’ll explore them in more detail later in the blog.
However, not all pop-ups are created equal. If website visitors find your pop-ups annoying, they’ll immediately close them or bounce from your site. The result? Missed opportunities and lost trust.
Therefore, you have to know when and how to use pop-ups and for which audience. So, it’s time to explore the different types and how to use them to achieve specific goals.
Types of pop-up windows
It’s vital to use pop-ups wisely and carefully, ensuring they enhance rather than hinder the user’s browsing experience to avoid irritating them.
| Types of pop-up windows | describe | Purpose | utility |
| Entry Popup | Appear when a user enters a website. Used for various purposes, such as highlighting a promotion or showcasing new products. Tricky to use because they can build or break a user’s trust in your brand. | Highlight sales. Showcase new products. Build trust. | The effect is moderate. |
| Scroll-triggered popups | Appear when visitors scroll down a certain percentage of the page. Show relevant content or offers when visitors interact with your website. Get in the sight of users who are interested in your products. | Provide relevant content. Attract visitors. Capture user information | Very effective. |
| Scheduled pop-up window | Appears after a user has spent a certain amount of time on a page. Allows you to reach visitors who have been on your site for a while but have not yet taken action. Used to capture a user’s attention with a push offer, newsletter signup, or other desired goal | Re-engage visitors. Capture attention. Promote offers and signups. | The effect is moderate. |
| Exit-Intent Popups | Triggered when a user is about to leave your site. Offer a last-minute incentive to encourage visitors to stay or take a specific action. Great for reducing cart abandonment rates. With a conversion rate of 2-4% — they really work. | Prevent abandonment. Encourage action. Effectively reduce shopping cart abandonment. | Very effective. |
Reasons Why You Should Use Pop-ups on Your Website
Love them or hate them, pop-ups appear on almost every website because they work.
We looked at their conversion rates and how marketers can use them to drive users to take specific actions or achieve certain goals.
But if you’re still not convinced, here are three reasons to run a pop-up campaign on your website.
Build an Email List
Once users consume the content on your website and gain value, they will be more willing to sign up for a top powr alternatives you should consider newsletter or provide you with their email address.
So, the best option is to nudge them through popups after they leave your website or spend a lot of time on it.
In Google Analytics, you can find the average time users spend on each page of your site and then calculate the timing of your popups accordingly.
Try not to shove popups in users’ faces as soon as they land on your site. Not only is it off-putting, but it may trigger users to close the popup or leave the site altogether.
Timing is key to building trust.
Reduce bounce rate
Use exit-intent popups to target visitors who are about to leave your site. You can give them one last push, offer a discount, or ask them to sign up for your newsletter.
Countdown timers work really well in this context because they create a sense of urgency in users and get them to take a specific action as soon as possible.
However, before you ask users to take a specific action, you have to provide them with the right value. You can do this by split testing your popups and looking at the numbers to see which ones are converting.
These popups can be your best bet for reducing bounce rate and keeping users on your website for a longer time.
By using OAuth, you can enhance your pop-up campaigns with social proof, personalization, and gamification while respecting your users’ privacy and preferences.
For example, you can use OAuth to create a pop-up campaign that invites users to log in with their social media account and have a chance to win a prize or discount.
This way, you can increase conversion rates, grow your email list, and build trust with your audience.
Increase engagement
It may sound counterintuitive, but good puick signs popups provide value to users and can increase sales engagement on your website.
When you provide users with an outstanding offer or value (via a popup) in exchange for a specific action, they will naturally be inclined to take that action.
This gives them a good user experience and builds trust in your product or service.
Remember, the world of popups is a slippery slope, and one tiny mistake can turn your users off. You don’t want that.
Here is an example of how you can increase user engagement with a pop-up campaign.
Hims & Hers excels at increasing B2C engagement with their Spironolactone product. They provide comprehensive yet concise information that transparently addresses key issues.
Interactive features like assessments and chat support guide users toward personalized solutions.
Source – Forhers.com
A clear call to action simplifies the user journey, making it easy for them to access relevant information and products.
Hims & Hers incorporates user testimonials and success stories to create relevant connections, encourage trust and engagement.
By using these thoughtful strategies to improve user experience, they were able to effectively increase B2C engagement for their spironolactone product.
7 Key Elements of a Successful Pop-up Event
Are you ready to generate more leads with the help of popups? Use these seven key elements to get the best results.
1. Make your pop-up fit the style of your website
Banner blindness is the ability of users to ignore elements of a website that appear to be ads. When users see pop-ups with buttons, fonts, and styles that don’t match the website’s branding, they click away.
That’s why you need to design popups that fit the style of your website so they don’t appear spammy. You want users to engage with the content of the popup rather than close it.
Look at how Semrush does this cleverly. Their popup looks consistent with the website, and all of its parts look like they’re part of the larger brand, so it looks and feels trustworthy.
Colors, fonts, and styles are all taken into consideration for the design.
You can achieve all of the above even if you use an external service for your popups. With Poptin, you can design branded popups in minutes using the drag and drop editor.
The best part is it’s all free. You don’t even have to use a credit card.
2. Provide customers with a clear quote
The online sphere is filled with pop-ups that can overwhelm users as they pop up on every website, urging them to sign up for a newsletter or take advantage of a specific discount.
It’s not enough to just get in front of people and ask them nicely about your offer. You need to give them a proper and clear offer.
Otherwise, they’ll think you just want their contacts so you can bombard them with spam.
You can achieve this by providing users with an offer of great value that will be hard for them to miss. To do this, you need to write clear, concise copy for your pop-up.
Capitalize on the fear of missing out (FOMO) to create a sense of urgency for users to sign up, just like Crocs does with first-time visitors to its website.