Nowadays, e-commerce businesses have countless options, including e-store builders andPluginsUsed for various e-commerce tasks.
There’s no denying that SaaS eCommerce tools are the biggest reason why the industry is growing so quickly. That said, there are a few minor drawbacks that have sprung up that we need to be aware of.
One of the biggest concerns for eCommerce businesses is that these SaaS eCommerce tools are accessible to everyone.
So, how can e-commerce businesses whatsapp and digital marketing stand out? The answer is simple and it’s right in front of us – video marketing.
When used correctly, video marketing can increase brand awareness, boost interest in your products, and convert leads into real customers.
Video marketing isn’t a new phenomenon, but it’s one of the bestContent MarketingStrategies to boost e-commerce success. You can checkRecent StatisticsProve the value of video marketing to the current online industry.
Read on to learn about the power of video content and how you can use video marketing to generate more sales.
Two Reasons to Use Ecommerce Video Marketing
Exceed80%There is undoubtedly a good reason for businesses to add video marketing to their marketing mix.
In addition, the boomVideo contentPopularity among young people is a major factor in the popularity of the video.
We could fill pages with reasonsUse Video MarketingBoost e-commerce sales. However, we’ll stick to the first two:
Videos showcase products like never before
During this pandemic, e-commerce stores have allowed consumers to purchase their favorite products from the safety of their homes.
Static images and text descriptions cannot replace the in-store shopping experience.
Product Demonstration Video, how-to videos, etc. allow you to highlight the features of your product and how it works.
Today, video content goes a step further and demonstrates how products can make customers’ lives easier.
A better understanding of the product, its features, and its purpose will increase confidence in the product and build trust in the brand.
Once customers have established a connection with your brand, it’s easier to guide them with video content.Sales Funnel.
Video content engages viewers and enhances the buying experience
Ecommerce marketers have no choice but to use video marketing because that’s what people want.
A study shows that 40% of people prefer videos over other forms of content provided by marketers.
The reasons are obvious, the video content is interesting, educational, engaging and entertaining.
Each video is creative and order two rugs just in case unique, helping consumers break the monotony of text and image content.
The demand for video has increased significantly80%The content produced today is primarily video.
Simple but Effective Steps to Boost Ecommerce Sales Using Video Marketing
We will discuss how marketers can use video marketing toGenerate e-commerce sales.
#1. Choose products carefully
While the cost of video production and marketing has come down, it is still a sizeable investment.
Most eCommerce businesses would agree that it’s not always possible and profitable to create videos for all the products on their eCommerce website.
By choosing the right products to create your videos, you’ll save time, energy, resources, and increase your chances of better engagement.
Choosing products must be your first step and should start even before making a plan for video production. The choice of products depends on the following factors:
- The most popular and best-selling products in the electronics store
- The product’s functionality is difficult to understand unless presented in the form of video content
- Products that generate higher interest returns than other products on the website
- You need to promote seasonal products within a short period of time
#2. Planning Video
If you have a clear understanding of your target audience, it will be easier for you to create videos that will bring in more sales.
A vague idea of your target audience isn’t enough. You need to know enough details about your potential customers to create one or more buyer personas.
Buyer personas must include your customers’ pain points, their likes and dislikes, what motivates and moves them, and more.
Well-crafted buyer personas will help you create videos that appeal to your customers’ emotions.
There is no one set of templates to create videos for all types of products.
While the goal of a product video is the same; to engage your audience and move them down the buyer’s funnel, the message and how it’s delivered will be different for each product.
For example, video content promoting a camera will have different characteristics than content showcasing a musical instrument.
You should consider your product line data and target audience before deciding on the script, background, color scheme, and tone and style of your video.
Short video content usually has better appeal to audiences.
Ideally, the length of the video depends on the type of video, i.e. product introduction video,Recommended Videos, educational videos, video ads, how-to videos, etc.
Your goal must beCreate a videoCommunicate information concisely and effectively.
Give your product videos a greater chance of success by making them easily searchable. Optimize your videos for the web and take steps to improve the user experience.
#3. Tell a story with video marketing
While product features and descriptions are important, conveying just these details will rarely make an impact on your audience.
Personalized contentCombine product information with a gripping, gripping story.
An effective script will bring potential customers closer to your brand and products.
Video allows brands to connect with their target audience in a way that images or text often can’t.
You don’t have to look for a story. As an e-commerce brand, you have a history and a story to tell.
Alternatively, you can also talk about the origins of your product, how it provides a solution to your customers’ problems, why your product is unique, and so on.
Use a compelling story and script to engage your audience from start to finish.