To increase the number of your customers, there are two known marketing strategies : inbound and outbound marketing . In the first, it is the customer who comes to you while in the second you will have to go and get them. However, the first strategy is not necessarily better than the second and their synergy is particularly interesting for your turnover.
How outbound marketing works
Outbound marketing is focused on the product . The goal is for the potential customer to see it by all means and without necessarily having asked for it. To do this, you have to attract their attention and therefore interrupt their activity. This is the definition of so-called interruptive marketing. In addition to being particularly polluting for the consumer who is constantly solicited by displays, television advertising, social networks or radio, outbound marketing is competitive by nature since all marketers must fight to attract the buyer’s attention to their products.
Advantages and disadvantages of outbound marketing
Of course, considerable resources must be put guatemala phone number library in place for an outbound marketing strategy to work. On the other hand, targeting the right customer is quite difficult (unless you put even more resources into it). It does not allow you to properly qualify leads.
However, it is the fastest strategy to reach a large number of people quickly and it is the least complex method to use.
Inbound marketing: when the customer comes to you
If used incorrectly, outbound marketing quickly tires the customer and can also harm the company’s brand image. Make way for inbound marketing (or inbound marketing). With inbound marketing, it is the customer who expresses his interest. For this, an inbound marketing strategy is focused on his needs and not on the product.
How does inbound marketing work
Rather than seeking the customer’s attention through intrusive advertising, inbound marketing attracts the prospect by offering them quality content that will encourage them to want to know more about the products and services offered by the company. This how to cancel your account with hostinger and request content is subject to specific processing in order to be easily found by the prospect via search engines and social networks. This is the purpose of SEO . Thus, instead of seeking out the customer, the sales department will be led to answer azb directory the questions that the prospect asks and offer useful answers that will interest the customer. The latter will then naturally want to know more about the company’s products, which will see its credibility increase.