The task is done for us.
When we started the project, we had no idea how COVID would affect the restaurant business. This made our project for online support of B2B business play an even more important role.
We started the project by creating an initial study, which resulted in wireframes. Technical functionalities played a key role . It was important for the client:
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ensure the security of business data
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smartly record orders and business cases
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come up with a smart system for inserting promo codes on the website
We designed a system that works similarly to an e-shop, only B2B partners pay with earned points.
We needed to ensure that the codes could not be forged and the system could not be hacked. Therefore, we implemented a database of 3 million unique codes that the client provided us, none of which can be used more than once.
The second essential criterion was ease of use . The system must make the work of the end users – the waiters in restaurants and bars – easier, not harder. So we made it a point to make the user journey clear and minimize the obstacles to completing each operation.
Response from B2B customers
Together with the client, we set the main measurable goals at the beginning: to achieve an increase in orders from bars and restaurants as line database well as an increase in bottles and portions of the drink sold, and to have 5,000 B2B users (bars and restaurants) registered in the project within 6 months .
The next step will be to connect the B2B website with the Salesforce tool so that the client has a single place to monitor the activities of all business partners.
Click here to oJägermeister’s new B2B websiterder a tap machine
We designed the business process itself , which takes place on the website, in two steps :
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B2B partners collect points in the loyalty online campaign automation program. At the beginning, they sign up and receive a starter pack – merchandising to support sales.
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By entering the codes of specific bottles, they earn points that can be converted into additional benefits every month.
The website is designed to motivate business partners to purchase a so-called tap machine . This is a freezing device, the use of which in a bar or spam data restaurant, according to statistics, increases beverage consumption by up to 30%.
The client’s sales representative can now find out at any time in the system administration:
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which end users (bartenders, taproom attendants, owners…) have registered
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how many drinks did they buy
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how many drinks did they sell
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Do they already have a tap machine or is it still freezing in the freezer?
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whether their company organizes events with Jaeger (the system offers B2B partners the opportunity to generate a personalized poster with Jaeger graphics and use it for their event)
This detailed information is then used to guide the client’s other business activities – they can precisely target specific partners. This increases the success of their sales and saves time and investment in the team.
The next step in the project is a website where each partner can order a tap machine at a more favorable price.