most brands do not convey emotion

There comes a time, as Guy Kawasaki says , when you’re either different or you’re cheap.

If you don’t make yourself different, you will fall into the maelstrom of “coffee for everyone” and, as a brand, you will have to play in the league of competing on price.

Problems with undifferentiated brands, warning signs

If we were to talk about tv channels, today we have a wide. Range to choose from (repeated), that is, the product | brand “tv channel” is almost undifferentiated. And it seems that they all agree on broadcasting “garbage” (abundant), and sometimes. One does not know which channel one is on since they all seem the same (interchangeable | homogeneous).

Given this scenario. If we had to pay to watch the different tv channels. We would choose the cheapest one (minimum price).

In my humble opinion. I don’t want five hundred a code of conduct based on television channels. I just want a single channel that offers me what I want to watch.

Brands have worn out. They have fallen into brand manuals, they have lost their mystery. And the worst thing is that they are unable to. Understand the consumer. A consumer who is more critical, less loyal and more difficult to understand.

The answer is to stop chasing fads and focus

on creating emotional connections with consumers.

According to Kevin Roberts , author of “Lovemarks”: what moves human beings is emotion, not reason.

95% of human mental processes occur in the unconscious mind, and it malaysia phone number list is precisely there where the mechanisms that condition decisions reside.

However

In my article on neuromarketing , I discussed the importance of emotion as one of the 6 triggers that influence decision making.

Brands that are able to create emotional bonds with consumers, going beyond rational arguments or product benefits, are called lovebrands , also known as lovemarks.

Lovebrands somehow have that ‘magic button’ capable of arousing passions and exciting their customers beyond what is strictly rational.

In the biochemistry of emotions everything is interconnected

and makes two neurotransmitters very involved in the purchasing decision process: dopamine and serotonin.

The brain’s reward circuits are activated when spam data a person encounters stimuli that cause pleasure, producing dopamine.

Images that generate positive emotions somehow increase serotonin levels.