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New website for the ministry: Why success depends on an entrance exam
Questions at the beginning – answers at the end
Many departments and experts are involved in creating a website in such a large state institution. Coordinating their needs and interests is usually impossible for an internal person. For us, however, it is a tailor-made task. We have extensive experience with robust websites for state institutions . Especially with the complicated process of their design. Thanks to this, we won the tender and started working together.
Our task was to create a project and tender documentation for a new robust website that would be more functional, clearer and more modern.
“ Over the years of use, the website has grown to the point where it is confusing. People need information that is quickly accessible and clear. And to do that, it was necessary to rebuild the website from the ground up ,” says Zuzana Štíchová, spokesperson for the Ministry of Foreign Affairs, about the beginning of our project.
From the peak – that is, from the initial study
Before we started making specific proposals and sorting out ideas, we needed a thorough analysis. That is, an initial study that would answer the questions:
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Which users should the website be ios database intended for?
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Who is searching for information on it and what type of information is it?
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In what situations do people need it most?
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What topics does the content cover, how to divide them logically, what to keep and what to remove?
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Who will manage the website and add website for government? special client = special access content to it?
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Which technologies are included in the website’s functions and what technological parameters must they meet?
A crucial step in the implementation was the careful definition of target groups . The website of the Ministry of Foreign Affairs is used by many people, both domestic and foreign, for many purposes. At work, traveling, in crisis situations… and the scope and depth of its content do not allow everyone to find the necessary information at the same speed. After a thorough discussion, we jointly identified three main target groups for the future website:
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traveling public
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journalists
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foreigners traveling to the Czech Republic
An advanced analysis of the existing content spam data ultimately provided the basis for the design of the new layout.
A good mediator is a treasure!
When creating a new website, there are many interests, ideas, and possible paths to implementation. Practice has repeatedly shown us that without experienced project management, the goal cannot be achieved. That is why, as an agency, we have set ourselves the main goal – to bring the project to a point where the client will have a clear understanding of:
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what exactly does he want – what should be the result
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How much will it cost and how long will it take?
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based on what criteria to announce a tender for the implementation
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what technological parameters will the website require
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What work still awaits him before he starts?
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