Nine mistakes designers make when creating a logo

Translat article by Ray Vellest, a London-bas brand identity designer, who describes the most common mistakes designers make when designing a logo.

The article was translat with the kind permission of webdesignerdepot.com . The original text of the article (EN) can be found here: 9 mistakes designers make when creating a logo .

From time to time, design students and clients approach me with requests for logo critiques. Although I’m not particularly fond of criticizing someone’s work, especially when it’s difficult to find something positive, I like to help students improve their work so they can provide a more professional opinion to their clients.

My specialty in identity creation allows me to easily identify (no pun intend) a pattern of common mistakes designers make when creating logos. Some of these are downright bad and should be avoid at all costs, while others can be overlook depending on the specifics of the project. This list includes some of the most common mistakes I’ve come across in my design career.

Whether you’re a designer looking to hone

your skills or a small business owner who wants to understand the process behind logo design, this article will help you learn from the mistakes of others and save valuable design time or avoid a bad investment.

1. Design without analysis
In many ways, this mistake sounds so bad that I feel a little silly just listing it on this list, but the truth is, we’ve all made it. I’ve done it myself in many of my own projects, especially when I was working on something I was particularly passionate about.

Although designing without analysis is possible (and is possible more often than I’d like to admit), I often have to throw out everything I’ve creat so far and go back to the beginning to write up an analysis I should have done long ago . After all, if you create for yourself, writing analysis for personal projects not only saves time, but in many cases it can also help the original idea mature.

This is general advice for your own projects, however working for a client is something else entirely.

Analysis exists to help designers figure

out what to design and how to design it. However, it also has a key role in defining the designer’s relationship with the client. Without it, designers would be overwhelm by the amount of design freom, with clients themselves not knowing what to expect from a project or how far they can go in their demands on a designer.

I’m serious about analysis at this point, and I really mean it. Working on an assignment for a client without prior analysis is a recipe saudi arabia phone number data for disaster. If you want to design really high-quality logos and work at a professional level, you ne to create an analysis for each project.

2. Designing for yourself
Design can easily become a very personal and passionate experience, so it’s not easy to keep in mind who the logo is being creat for. However, this is not only a challenge for designers, as clients are also very often guilty of analyzing the design bas on their own preferences instead of the nes of the target group.

First of all, you ne to understand for which the slogan should be memorable and short target group the logo is intend. Once you know this, you ne to learn as much information as possible about this group. Try to contact them whenever possible and talk by lists about the project you are working on. Listen to what’s on their mind and apply what you’ve learn from this communication to your work.