Seven rules for increasing conversion rates

Translat article by Marc Schenker, which describes seven simple rules for increasing the conversion rate of your online store.

Black Friday is the day when all sane Americans stay home, stuff themselves with leftovers and shop online. Let’s take advantage of this near-holiday and see how merchants are pitching their wares to us and how we could use the information to resign our own sites to be not only profitable, but awesome.

The article was translat with the kind

permission of webdesignerdepot.com . The original text of the article (EN) can be found here: 7 Black Friday rules for maximizing your site’s conversions .

If you want to increase your site’s earnings, you should find a way to convert casual visitors to your site into real paying customers. If you offer them a hassle-free, pleasant and efficient shopping experience, you can poland phone number data look forward to better conversions. You can’t have the best best online store around if you don’t approach it from the perspective of your target customer. The equation is simple: give customers what they want and you’ll see an annual increase in revenue; ignore their nes and you’ll be stuck for money (plus you’ll soon find yourself out of the game).

1) Know your customer

Although it seems simple, it is alarming how many online stores forget about their customers. What you ne to know absolutely perfectly are the emotions that result in the decision to actually purchase something. It is not out of the question to understand the customer’s habits during shopping or to discover the website factors that ultimately justify their purchase.

The decision to purchase your products the decision that the decision maker makes or services will be partially bas on the information provid and the accompanying photos. If you do not provide this necessary information, you will lose the opportunity to sell the product.

An illustrative example is the Disney Store . What will designers do when they know that young girls are visiting the site? They by lists prominently place dolls from Disney movies and fairy tales on the front page. This will help create the desir emotional response in young.