Gone are the days when simple, well-placed keywords were enough to position you correctly on Google. Now content is king . Abundant, regular and of good quality, well-optimized content is a pillar of your SEO strategy . But that’s not enough. Your content must also be original to avoid being penalized.
What is duplicate content
How to avoid duplicate content on your website?
Your content has been duplicated: what to do?
3 Tools to Check if Your Content is Duplicate
What is duplicate content?
Duplicate content is , as its name suggests, similar content, in whole or in part, that could be found on your site or on an external site. The conflict that consists of finding similar content within the same site is called “self-competition”. This often happens when product or category sheets are poorly written. Duplicate content from another site is considered plagiarism even if it is a translation into a foreign language (we will talk about this again). Duplicate content is penalized by Google . When it is detected, the search engine applies a filter to the site considered to be a copycat (usually the most recent of the two). Its reputation is also affected and Google can even go so far as to deindex the entire site. Avoiding duplicate content is therefore essential.
How to avoid duplicate content on your website?
Duplicate content can be internal (between multiple hong kong phone number library pages on your site) or external (copied by a third-party site). Here’s how to avoid it.
Avoid external duplicate content
Duplicate content from another site is the most penalized by Google. However, it is the easiest to avoid:
Have your content written by an SEO web editor . This professional will provide you with both quality and original content including the right keywords to position you.
Check your content on a plagiarism software or application .
Don’t use translation tools. It can be tempting to just translate a text into another language. Unfortunately, Google is very good at detecting this and will consider it as duplicate content. Instead, use professional translators who can rewrite the original text.
Avoid internal duplicate content
Many errors on your site can be considered duplicate content external it squad by search engine robots. To detect some of them, you need technical SEO knowledge . Hence the interest of an audit done by a professional. However, here are some tips to azb directory manage the most frequent ones: