Successful marketing strategy according to FKotler

Foundations of training and ucation programs Employee training (for retraining), full or partial coverage of the costs of preschool and school ucation institutions for employees’ children and grandchildren, awarding of privileg scholarships, etc. 2.7. Mical service programs Organization of free (partially paid) mical care for employees. 2.8. Housing construction programs Full or partial allocation of funds for the construction of the organization’s employees’ own housing. 2.9. Social services and benefit programs Covering costs for employees’ self-select social services and benefits. 2.10.

Life insurance programs Full or partial payment

Of life insurance premiums of employees and their family members. Granting of temporary disability benefits, etc. 2.11. Health insurance gambling data japan programs Full or partial payment of health insurance premiums for employees and their family members. 2.12. Programs for contributions to pension funds Transfer of contributions to pension funds chosen by employees. 3. Moral encouragement 3.1. Regulation of employment time Allocating additional days off (holidays), choosing and extending vacation time, setting a flexible work schule, shortening the working day, etc. 3.2.

special data

Improvement of the organizational segment of the work process

Implementation and improvement of creative elements in. The work process, conditions for participation in the decision-making. Process, the opportunity to climb the career ladder, creative secondments, etc. 3.3. Program visualize different segments of recognition measures. Joint visit with the manager to an important person, awarding of honorary names, awards with a transitional cup, letters of thanks and signs, photos on the honor board, brand nameplate, official briefcase, home delivery of an expensive bottle of champagne or wine, etc. 3.4.

Programs of social and cultural measures

Participation in the organization’s clubs and powder data societies, organiz excursions and picnics, collective celebration of important dates of employees and their family members, tickets to the premiere of a play, swimming pool, etc. They expect great service. Their loyalty to the supplier decreases. When managers were ask whether they adequately respond to the nes of buyers when creating marketing strategies, the following answers were receiv: Our products are little different from what our competitors offer.

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