Know your customers RFM analysis
In today’s article, I’ll talk about using advanced analytics methods to analyze customer data . Do you know who your most important […]
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Digital Marketing
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Attractive website for the Prague City Museum
The Prague City Museum manages a number of prestigious buildings where it organizes workshops, guided tours, exhibitions and permanent exhibitions. The main
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Website for government? Special client = special access
However, building a website for public institutions has a number of specifics. Some are generally known, others less so. At AITOM,
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Online campaign automation
About the client Carnext is a subsidiary of Leaseplan, one of the world’s largest companies providing operational leasing and fleet
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Comparison of the best customer support tools
Zendesk is a powerful platform designed for businesses that want to manage customer interactions across multiple channels in one place.
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The Complete Guide to Account-Based Marketing
Introduction ABM, Account-Based Marketing… What does it actually mean? We hear this term in almost every discussion about B2B marketing,
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How Collaborative Growth Drives B2B Success
Introduction Customers no longer want to listen to impersonal offers – they prefer to find information themselves, rely on verified
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Comparing the advantages and disadvantages of the most popular automation tools
It also allows for the setup of complex workflows, Therefore,precise audience segmentation, and delivery of personalized content. These help free
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Top 20 AI tools for marketing and sales you should use in 2025
Introduction: The Rise of Artificial Intelligence in Marketing and Sales Artificial intelligence (AI) is penetrating all areas of business, and
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Which Plan is Right for You?
Introduction You’ve probably reached a point in your business where spreadsheets are no longer enough and you’re losing track of
Digital Marketing
Create an e-shop quickly and easily with Zoho Commerce
Introduction You’ve probably heard of platforms like Shopify or WooCommerce, but did you know that Zoho also has its own
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How to use AI to grow your business
AI, AI, AI… we hear about artificial intelligence literally everywhere. Entrepreneurs and experts are praising it to the skies, and