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  • Website for government? Special client = special access

    However, building  a website for public institutions has a number of specifics. Some are generally known, others less so. At AITOM, we only discovered the most important things when implementing specific orders. Smaller ones for  the Prague City Museum  or  the Prague Exhibition Center,  as well as really robust ones for  the Ministry of Foreign Affairs  or  the Czech Hydrometeorological Institute .

    These are 3 key things you need to consider before filling out a withdrawal application for a large publicly funded institution:

    1/ You can’t do it without a thorough initial study

    This is true for every website. However, in the case of the Ministry of Foreign Affairs and the Czech Meteorological Institute, the initial study was even the main goal of our cooperation.

    Both institutions made a good decision to hire analysis and process experts first , followed by a separate tender for the website developer.

    Our initial study always lasted several months of intensive collaboration.

    Its goal was to find thorough answers to the questions :

    • What are the target groups of the website?

    • how to prioritize content on the website

    • What are the client’s requirements gcash database for the website content – ​​what are the requirements of the individual departments that work with the website or need it for their work?

    • what content to keep from the old website and what not to put on the new website at all

    • what are the requirements for any new content that is yet to be created

    • what the structure of the new website will look like, taking into account all requirements

    • What will be the scope and appearance marketers use attribution dat of the wireframes?

    • What will the graphic design of the future website look like?

    • who will help with the prWebsite for government? Special client = special accesseparation of relevant and concise texts

    • what technical parameters the website must meet (functional and non-functional website requirements)

    • accessibility requirements according to law and availability

    • SLA requirements – i.e. for follow-up service

    • What requirements must suppliers meet and is it possible to invite subcontractors?

    • expert estimate of the complexity of the development (estimate of price and implementation schedule)

    • how to work with existing third-party applications, if they will access the website

    • how to handle cybersecurity – in cooperation with a specialist on the client’s side and with regard to their specific requirements

    • what criteria to set in the selection process

    • what support the client will need during the selection process for a website supplier

    • What additional supervision will be required from our side during the development of the website?

     

    2/ It will be a long time

    This probably comes to mind for everyone. We really mean it for the long term. Even if you have a firm grip on the project, have fine-tuned processes, and are available on call, it pays to have some time to spare. A typical public institution is simply a bit cumbersome. That’s neither good nor bad, but it’s how it is.

    For example: when it comes to a large website, such as that of large authorities, it probably contains a large amount of content packed with time. In a corporation, someone from marketing would probably come in, have one, two, three singapore data meetings, and it would be clear what to delete and what to keep. With a state institution, nothing usually happens that quickly. For example, at the Czech Meteorological Institute, it was necessary to actually go through the old website page by page. So that nothing important would disappear. It requires calm and… that time reserve.

    And that’s just the content. Which is only after you start taking the next steps.

    3/ Prepare for a slightly different communication

    All you need is a few departments that contribute regularly to the website, a few experts who have something to say about the new pages… a slightly less energetic marketing department than you are used to with a commercial client… and communication nodes are in place. In short, communication is a bit different in a public institution and it can take a while to figure out who is who and who decides what. Or in which places it is not entirely clear who makes the decisions.

    We know from our own experience that gaining a reputation as an agency that knows how to handle public procurement is worth it!

  • Email cleaning will provide more accurate data and statistics

    Cleaning your email list will improve email deliverability and sender reputation

    Maintaining a clean email list ensures that your emails reach valid and active inboxes , improving your deliverability rates.

    Internet service providers (ISPs) and email clients track your email bounce rate and engagement level. A lower bounce rate and higher engagement level will improve your sender reputation.

    They signal to ISPs that your emails are valuable and that recipients gcash database want them, which leads to better inbox placement. It also helps your messages more consistently reach your intended audience.

    Your analytics are more accurate with a clean email list. Inactive or unengaged subscribers don’t skew your data.

    You can use these analytics to make informed decisions about your email marketing strategies, allowing you to tailor content more effectively and identify areas for improvement.

    The result is more targeted campaigns that reach your audience and deliver higher email engagement rates.

    How do you know it’s time to purge your list?

     

    Regular email list cleaning is essential to maintaining an effective email marketing strategy . For large, fast-growing lists, weekly cleaning may be necessary email find ideas to create new content cleaning to maintain optimal performance.

    You probably won’t need to clean your list that often.

    A good practice is to clean your email list from scratch every three months. Think of it as a quarterly maintenance task . As you grow your email list , shorten email cleaning the intervals between cleanings to keep up with the increase in volume.

    Warning Signs That You Should Clean Out Your Email List

    In addition to setting specific time frames for cleaning your email list, you should also watch out for warning signs that your list is bloated. Here are three main warning signs that signal a scrubbing issue.

    1. Your open rates are lower than ever

    Some businesses don’t even follow open courses. Hopefully, you’re not one of them.

    A low open rate indicates that many of your subscribers may email cleaning not be interested in your marketing messages. They may have left with a competitor, already purchased your product, or no longer need your service.

    The reason doesn’t matter because you can’t control it. However, you can singapore data  eliminate any downtime by cleaning up your email list.

    The CTR (click-through rate) of your emails is also much lower than usual

    Click-through rate measures the percentage of subscribers who click on the CTA in your email. If your CTR drops sharply, you’re walking a dangerous line.

    As mentioned above, CTR will almost always be much lower than the open rate. People often read emails without engaging with them further.