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Content marketers have to deal with a wide range of challenges, including strategic analysis, idea generation, content creation, optimization, distribution, and behavioral measurement, which requires a significant investment of time.

Can you really work better, create content faster and more efficiently without deviating from your goals?

Of course, thanks to powerful tools that have quickly become essential in the digital age in which we are immersed.

Semrush’s content marketing platform provides you with a wide variety of solutions to develop a successful content strategy and create content that connects with your audience.

In this article, I will explain how to use our content marketing platform to:

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1.- audit your existing content
before creating new content, you need to know how it will fit into your current strategy and how it will achieve your goals.

But it is not always necessary to start from scratch.

You can repurpose existing content, reformat it, or update it to germany phone number list improve its ranking.

Studies show that refreshing and repurposing old content can improve organic traffic by up to 111% .

With a content audit, you can develop a plan to update/optimize existing content and understand which formats give you the best results.

The content audit tool provides you with a list of all the content on your website as well as essential data to analyze its performance.

You can configure the tool by selecting subfolders within your jared fritz business development sitemap, or add urls manually (up to 20,000 pages).

The tool will provide you with a list of your content with data to help you analyze it, such as:

the date it was last updated

Http code of the web page in question.

The metadata of each page (title, meta description, h1).

Author.

Number of words in the text.

Shared times (on facebook and twitter).

The number of backlinks pointing to an article.

User experience data (number of sessions, average session duration and bounce rate) if connected to google analytics.

The number of queries for each page if connected to google search console.

It’s crucial to understand what type of content your audience is attracted to, and a clear view of what they like and what they don’t is key to your content marketing success.

When you’re working with content, it’s not enough to track just one metric.

When you look at everything together, performance metrics can tell you what engages your audience best and gives you the most visibility.

The content audit tool gives

you access to a wide variety of metrics and when you analyze them, you get reliable conclusions about your audience’s preferences.

You can use this data to focus on the type of content that drives better business results and engages your audience.

Conducting a recurring content audit can spam data help you identify the piece of content that, once updated, could provide you with better results.

Updating old content often requires less effort than creating new pieces and can help you gain more visibility.

Our content audit tool provides you with the information you need to detect these opportunities for improvement.