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  • a code of conduct based on

    Brands transcend not only products | services, but also people.

    Lovebrandsy personal brands
    A person becomes a “brand” when he or she has personality and reputation for exercising his or her profession.

    Brand awareness should be based on effort and improvement, not on jokes and pranks.

    Passion, emotion, perception, commitment, innovation and experience are some of the “ingredients” of this cocktail.

    Yield, yield, and yield.
    Look for innovation.
    Commit yourself with maximum commitment.
    Simplify.
    Don’t hide.
    Take careful care of your reputation.
    Get ahead and stay there.

    Tell the truth

    Feed the integrity.
    Accept responsibility.
    Don’t skimp on service.
    Take maximum care of the design.
    Don’t underestimate the power of courage.
    Earn trust.
    Online reputation management checklist

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    Brands like Nike have known how to “connect” with their audience.

    I could mention many examples of this brand, but I’m only going to talk about the campaign ” Sweat the ham and you’ll look hot .”

    If we didn’t know it was from Nike, we’d say the title was tacky from someone.

    Well, let’s see below how this brand aligns itself with the values: effort japan phone number list and commitment, obviously, to hook the female market with its sportswear.

    Who doesn’t care about their physical appearance?

    Who hasn’t thought about getting liposuction?

    Lose weight by cheating?

    The spot is priceless, even if the resolution of the images is not good.

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    Another brand that is perhaps less well-established in Europe but is causing a sensation in Asia is Hello Kitty – a tiny, adorable, cute and friendly cat – a fictional character created by the Japanese company Sanrio, aimed at a female audience, although she is not only “loved” by girls and teenagers, but also by adult women.

    Hello Kitty is not only present in stuffed animals, but also covers all kinds of backpacks, school supplies, purses, accessories, clothing, decorative objects, technological devices and even aircrafts like the one in the example below.

    Hello Kitty Lovebrands
    Not all that glitters is gold, nor is everything that your digital content management? roses: what has happened to brands?
    If we think about it, we are constantly exposed to impacts from different brands.

    Note that on a typical day, you can see more than 1,500 products with trademarks.

    If you go to the supermarket, the number can rise to 35,000 contacts…but not all of them “get through.”

    It’s like having thousands of cows together

    as Seth Godin describes in his book, they all look the same to us, but if one of them is different, it’s a purple cow , it will catch our attention.

    That purple cow has extraordinary, different and transformative characteristics, that is why it draws our attention and why it is the talk of the town.

    Boring things or things under the umbrella of “more of the same” are invisible, but not the “purple cows.”

    If we add to all this lack of differentiation the spam data appearance of the magic and endemic word “Special Offer”, we find ourselves with thousands of products and brands that apparently offer the same thing, and for which the only differential value is the price.

    When this happens, the race to suicide is meteoric.