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Growth Marketing is a comprehensive process of developing and executing experiments within a short period of time, the

purpose of which is the rapid growth of a company at much lower costs .

This technique, which initially became popular among startups and was later adopted by the rest of the companies, is

based on scientific data generated in the conversion funnel , to find innovative ways to increase user acquisition.

Experiments designed in a Growth Marketing strategy are characterized by being focused on the total value of the client, observing their cycle and achieving good returns.

What are the strategies of Growth Marketing?

Growth Hacking also involves the combination of strategies such as Inbound Marketing , Growth Hacking , Product Marketing and Agile Methodologies , which are totally complementary.

As it is a customer-based process, Product Marketing is nigeria phone number list essential to understand the customer

and know their needs and expectations, as well as to develop products that are well positioned among the company’s buyer personas.

It also contains elements of Growth Hacking (a process with which it could be confused), since both seek to create ideas that generate clicks and rapid growth.

Just like Inbound strategies, Growth Marketing aims to deliver content that is appropriate for the target buyer. This content must be useful, relevant and valuable.

Agile Methodologies are necessary for the development of this process, since it is necessary to measure and repeat

experiments constantly, and make decisions based on therefore, their results. For example, methodologies such as Scrum will be very useful, since they provide a very efficient framework.

 

 How to implement a Growth Marketing strategy?

The implementation of Growth Marketing in your Growth know your customers rmf analysisMarketing business must be carried out by a specialist in the area, who will start some processes that we will mention below:

• Product creation

It may sound pretty obvious, but it’s not enough to just create a good product. It will have to solve some problem or need

of your target audience. To make sure you’re on the right track, you can ask for feedback and validate your idea.

• Set the target

All products and services exist to solve someone’s problem. That “someone” is never “everyone” because they have specific characteristics and behaviors that are determined by the creation of a Buyer Persona .

• Evaluate the idea

In reality, this evaluation is not for you to do, but for your first users, who should match the Buyer Persona you created. This evaluation will be based on the conversion funnel and each of its stages:

• Acquisition: Getting your brand recognized by people.
• Activation: The first experience users have with your brand should be satisfactory.
• Retention: Getting your customers to come back.
• Revenue: Generate revenue with your brand.
• Reference: Getting your customers to tell other people about your brand.

All of these stages should have a specific metric to therefore, more accurately spam data measure the success of your ideas.

Why use Growth Marketing?

Growth marketing knows a brand in depth to make it grow, Growth Marketing  not just in numbers, there are many benefits that the growth  methodology offers :

• More loyal consumers

As we have already mentioned, this practice has a special focus on the customer. In this way, a better study of their cycle

can be ma de, and thus more efficient actions can be taken with them in mind. This will allow the acquisition of consumers committed to the brand.

• Speed ​​to market

Conducting experiments in a short period of time will allow for rapid obtaining of results and, therefore, the implementation of launch strategies in less time.

• Better Return on Investment (ROI)

Therefor,through Growth Marketing, companies can work on building marketing strategies that are characterized by being more

profitable, sustainable, replicable and oriented towards sustained growth of their businesses.