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Selling and buying a car (regardless of the model and use) is a transaction that is carried out after analyzing, comparing and obtaining as much information as possible about the vehicle you wish to purchase. It is not enough to just go to a dealership or talk to a salesperson, it is also important to have online information that helps boost the sale.

Nowadays, those interested in purchasing a vehicle first go online to look up more information on websites, YouTube, social media or any other source of information they find. For this reason, you need to have different strategies that help answer questions and attract the ideal customer to your dealership.

Today in this article, we will provide you with various digital marketing strategies that you can carry out to promote the cars you sell and consolidate your image in the automotive industry.

Digital Marketing Strategy for the Automotive Sector

The goal of every business is to sell, increase revenue and have qatar phone number list satisfied customers. To do this, the sales team must rely on different digital marketing actions to reach the goals set for the month.

Before you start any digital marketing campaign, it’s important to define your target audience. Who do you want to reach? What characteristics do they have? What needs do they have in terms of vehicles? By getting to know your audience better, you’ll be able to personalize your messages and strategies for greater impact.

The first step we recommend is to create a Buyer Persona to capture all the relevant information about your potential client in order to correctly segment digital marketing actions.

The automotive industry is highly competitive and digital marketing strategies can make a huge difference. Below, I share with you some strategic digital marketing tips for the automotive industry:

• Implement an Inbound strategy:

With an effective Inbound Marketing strategy you can establish your brand as a trusted resource and attract the right prospects to your business.

Keep in mind that when prospects arrive at your dealership online campaign automation they are already informed and are looking for valuable information to help them make the final purchase decision, such as credit options or the availability of the car.

• Rely on a CRM and automated marketing:

Using a CRM ( Customer relationship management ) is a strategy that will help you keep your prospects and customers organized, since you can see in a single screen what stage of the purchasing process they are in. Integrating Marketing Automation into your strategy is essential.

A plus is having the CRM (Customer relationship management) connected to an automated marketing software to send emails and messages efficiently and in a timely manner. 

At Cebra we can help you with Hubspot, a CRM that will help you optimize the tasks of the entire team. We are Diamond Solutions Partner and leaders in Latin America.

• Have a presence on social media

Social media is an excellent tool for the automotive industry. You digital marketing  can use platforms like Tik Tok, Instagram, Facebook, YouTube to showcase your products, launches, promotions and events.

Additionally, you can create interesting and educational content for your audience, such as maintenance tips or advice on choosing a vehicle. It is best to create content for each platform, since each one has a different audience.

A compilation of statistics published by MarketSplash indicates that 92% of people trust recommendations from individuals (even if they don’t know them) more than those from brands.

At Cebra we can help you create a successful social media strategy .

• Offers educational content

The automotive industry can be complex for consumers, so offering educational content can be very helpful. Creating buying guides, car brochures, maintenance tutorials, or videos with specialists talking about the features of your products will help you establish yourself as an industry expert and build trust with your customers.

It is also essential to generate high-quality, engaging visual content. Use photos and videos to showcase the car’s attributes and highlight its features.

According to Demand Metric figures , content marketing is three spam data times more effective at generating leads than traditional marketing and costs 62% less.

• Use email marketing

Email marketing is a very effective tool that you can implement to digital marketing  send newsletters with news, promotions, and updates about brands and their cars to an existing, segmented database.

You can also use it to send maintenance or oil change reminders to your customers. It is best to use a sending software linked to a CRM.

• Use ads and landing pages 

Without a doubt, one of the strategies that yields the best results is the use of digital ads. Creating campaigns on different platforms such as Meta or Google Ads and targeting them to a landing page will allow you to obtain prospects with a high interest in purchasing.

Take care of every aspect of the ad such as content, graphics, targeting and budget.

• Incorporates virtual reality (VR) and augmented reality (AR)

Virtual reality (VR) and augmented reality (AR) are technologies that are increasingly being used in the automotive industry to improve the customer experience by allowing customers to interact more closely with their cars.   

VR and AR are being used to create unique and immersive marketing experiences for customers. This allows businesses to stand out in a competitive market and attract new customers.

It also allows customers to experience the feeling of driving a vehicle without having to take a real-life test drive.