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Tag: Special database
I want it to be an island
At some point, everything came together: experience working in a human hair salon, managing processes and creating visual concepts for business – I decid to open my own offline space. I settl on grooming because I love animals very much.
I have two dogs and a cat
J understood how a salon for people works, and I decid to do the same for animals. There were no analogues in the city, and in general I had not seen such a format. The idea for the project was born in July 2021, in September we already rent a space, and open in April 2022. Anna Chernavina, founder of the Moi Pёs Duke salon.
What do you mean by format?
The approach to interaction with clients is a careful attitude towards people and animals. of beauty and adequacy in all existing circumstances. Moi Pës Duke is not a streaming story where 10 groomers continuously bang out on cheap materials. We are loan database not just about “washing and grooming a dog”.
We are about a community of honistic
People who are not indifferent to aesthetics. How did you understand that there was demand and that the format would work? I thought that if I and allows customers to interact my friends ne it, then someone else would be found it’s all simple and unscientific. Naturally, we made a cross-section by region: we look at what salons already exist.
How they work, what they look like
Honestly, the ambition to do it the way I want was much more significant than some super-deep market analysis. I believe that there are infinitely many factors influencing the success of a business, and reality is so unprictable that it is impossible to calculate the success of a project. I just don’t believe in it. Was there a business plan? Yes. The usa data most uselessly spent money in my life. I order it because “it had to be that way”, and to show specific figures to potential partners.
That have already begun suggest
Now, coffee shop teams are requir to meet performance metrics relat to sales volume and at the same time, metrics focus on the quality of communication with customers. It turns out to be an unattainable ideal that significantly ruces both working conditions and employee motivation.
Read: ” On the Road to Nowhere:
How to Motivate Employees When a Project Goes Off the Rails ” Instead of a conclusion Sure, focusing on finance and sales has work pretty well in the short termthe last five years. But the sales and stock price declines that it could be a very, very bad move in the long term.
HBR calls this turnaround a Faustian bargain:
It offers immiate benefits, but in the long run, all that’s left of a company that’s rapidly losing its “soul” is an empty, unwieldy shell… Apparently, Howard Schultz stockholder database was right: it’s time for Starbucks to remember what made the company so successful and promising in the first place.
To give back to baristas the right
To write on cups by hand – even if they make funny mistakes again. “People realiz it wasn’t a joke”: how the Moi Pës Duke pet salon is creating a teach your team how to navigate community in Tver July 17, 2024 Moi Pës Duke is a stylish pet hair salon in Tver. It has a spa for dogs, coffee for owners, and on the shelves, the work of local masters sits next to hair rollers.
The salon participates in city events
Launches collaborations making life around it better. The creator of the project, Anna Chernavina, told us why locals and tourists love the place, how the name affect the fate of the project, and why she is categorically against cat haircuts. Text: Iolanta Drykova What did you do before creating Moi Pës Duke? Since 2016, I work at the Birdie hair salon for seven and a half years: first as an administrator, then as a manager and creative director. In 2021, my usa data friend, architect Anya Churkina, and I found the Pansy design bureau, where we develop interiors for commercial spaces: cafes, shops, restaurants.
How to create a payment calendar
It’s accompani by an implicit message of “you’re paying extra for each cup, so we can afford to throw in a little something free every now and then.” It’s not necessarily how all consumers perceive it, but the shift in focus from product to money certainly hasn’t made them feel any better.
Free course How to manage project finances
You will learn what financial and management accounting is, what are the main signs of the financial “health” of a business, and keep everything under control. Shrinkflation of experience Another decision that is questionable for the company’s values, according to HBR experts, is the reorientation towards pre-orders.
In essence, it works like the situation
With uncomfortable chairs: yes, people can order a drink in advance, run in for it, and leave without taking up a seat. It’s fast, it makes internal processes easier. But… For other visitors, the situation looks different: they went into a coffee shop to sit home owner database with a friend or work, there is a crowd of people around them waiting for their order.
The doors are constantly slamming because someone
Flies into the establishment for literally a minute… Starbucks themselves call this concept “experiential convenience.” However, the authors of the article note that this is an oxymoron: convenience is about time sav, and consumer what is hosting and why is it needed? experience is about time well spent. They compare this approach to shrinkflation, when manufacturers ruce the size of packaging and the amount of product to hide its increase in price.
Only here its empirical equivalent occurs:
For the same money, people get much less quality experience than before. Employer status Starbucks has long been consider a good employer, but since 2016 it has stopp making the list of top companies with a good level of working conditions. Employees usa data have found themselves in a trap directly relat to the fact that the company is turning away from its own values.
Lack of brand contact Starbucks
At the same time, the brand seems to have forgotten that people come there not just for coffee, which, to be fair, can be drunk at home, but for the consumer experience. Losing the “third place” status in this case is a real nightmare, and, apparently, is already reflect in the company’s financial performance.
One of the few brands in
The current coffee market that does not ne to work on recognition: it is already famous. But even such companies have something to work on: they ne to establish contact with guests, make them “warm”, work for the long term. And Starbucks us to do it this way – just remember the handwritten inscriptions on the cups (and sometimes cute drawings) from the barista, the smell of freshly roast coffee.
Now coffee is deliver to coffee
Shops in vacuum-seal packs, and the inscriptions on the cups have been replac with stamps in many places. And people have lost contact with the brand; the emphasis on the fact that coffee is a handmade product, and there are people business owner database behind it, has disappear. • Read: « Inspiration, algorithms, loneliness: how zoomers build relationships with brands.
Focus on money instead of
Product Harvard Business Review also considers the change. A in Starbucks’ loyalty system to be a mistake – and at the same time a signal of a “wrong turn.” Previously, the company track what consumers were buying – and depending on such a computer is called a server: the quantity of certain products. It gave a bonus (like “buy nine cups of coffee and get the tenth one free”).
Now, the loyalty system depends
On the amount of purchases: what matters is how much consumers spend. The authors of the article believe that this is, of course, still an explicit “you usa data buy more and we’ll give. A you something free” deal. But now that the brand is literally counting the consumers’ money.
Howard Schultz believes that
It is like with the entry into Wildberries: many began to ask why we do not appear on the marketplace, although we have availability now. The answer is simple: I do not want to. I feel that we have a completely different path. What are your plans for barefoot shoes?
Maybe an offline store?
Our plans are Napoleonic. Now the task is to develop a winter model, and then others for adults and children. We are not planning an offline store. What’s Wrong With Starbucks: Why the Coffee Brand Is Devaluing and What Does “Third Place” Have to Do with It July 15, 2024 Starbucks, although it left Russia, remains one of the most important.
Coffee brands in the world:
It is known all over the globe. However, its position is falling: in a recent report, the company announc a 4% drop in sales (and in China, the second-largest zalo database market, the drop was 11%), and after that, its shares naturally collaps. Starbucks founder the whole point is that the brand has turn away from its own values.
Harvard Business Review experts are sure that
The brand, which put the consumer experience first, “turn itself into a commodity,” and now going to Starbucks is not what it us to be. They reflect segment your email list base on what went wrong in a new article and we translat it for you. Anastasia Rogozina Masters Text: Anastasia Rogozina No longer “third place” The term “third place,” which Schultz has long appli to. D Starbucks, means “a place outside of home and work where people can gather, relax, and talk.”
But in recent years
The brand’s stores have seem to be trying to get customers to leave as quickly as possible. Soft chairs have been replac with hard ones, and finding a seat near an electrical. S outlet has become a real quest. Of course, coffee to go is much more profitable for usa data coffee shops than a drink drunk in the hall. No one takes up space, tables don’t ne to be wip down, and foot traffic increases.
We wear our own shoes and carry
I had no idea that we could go to the sea for training, meet so many people, get the maximum amount of useful information for ourselves, and absolutely free of charge. This is simply a wonderful government project! Evgeniya Katsia, founder of the Katsia brand.
You have a very clear and aesthetic brand page on
VK and no less on Instagram*. What do you focus on more and which social network do you invest more in? Honestly, I don’t like VK and I spend much less time on this page. The main audience is on Instagram*, and I like it visually more, so all the information appears there first.
How do you promote yourself on Instagram*?
We don’t use advertising at all, although bloggers write every day and every other day with offers to advertise our goods, but I don’t agree. We don’t buy advertising and we don’t work on a barter basis. All our advertising is word of mouth and we viber database ourselves, since our own bags. People often come up and ask where they can buy the same thing.
Materials on the topic How to
Strengthen Your Brand Position on Social Mia: Tips for Building a Content Strategy Why beautiful photographs are meaningless without a target audience portrait and why you ne a site heatmap. How did you gain an audience then? You now have more enlightenment generation represents than 7.5 thousand subscribers. I immiately creat an account, and people somehow start to learn about me and subscribe.
I have never advertis anywhere and it still is
Several people subscribe to the page every day, the audience growth is organic, and I like it. In the first year, there were, of course, few orders, but there were also far fewer subscribers. Why are you so categorical about bloggers and barter? I am not usa data categorical. I just try to listen to myself, my inner feelings, and now I feel that we do not ne such advertising.
I had a dream to sew
Yes, I had a “kitchen production” in a one-room apartment for almost two years, I sew all this time on a regular household machine. In November 2023, we rent a space and open a small workshop. And just recently, on July 1, we mov into a new spacious space.
Tell us about the range: initially
You had only four models of sandals two for children and two for adults. And now you have sandals and bags. When and why did you decide to expand? Bags are an essential accessory, so I didn’t think long about it. I just sew what I ne and like.
The same with sneakers
I launch them into production precisely because I am a “sneaker maniac”. “barefoot” sneakers. About the sneakers very interesting. I have a hard time wrapping my head around the description “barefoot” for them. Was it difficult moj database to implement this idea? At one point I receiv an offer to apply for participation in the.
Tavrida art school “Design of Russian sneakers”
To my surprise, it was approv. Then I was able to create a sketch of my sneakers, inspir by the landscape. There I met one of the heads of the Russian production, and at the moment it is at their production that we sew sneakers. They are sewn bringing characters to life through ai from our materials and according to our patterns. Many things were finaliz with them several times – in the end, only on the fourth.
I approv the sample, which we launch into work
How do you feel about participating in such state projects? I know that you also took part in the Tyumen grant competition for creative business. These are very useful events! I generally believe that we have many opportunities for entrepreneurs in usa data Russia and we ne to use them. I was able to buy some equipment and new materials with the grant money. And participation in Tavrida inspir me greatly.
Now the geography includes
Men are much less common among buyers, but they also exist, and this is pleasing. Do incomes drop significantly in winter? Are you able to make ends meet with bags and backpacks? I can’t say that there are significantly fewer orders in winter.
Many people buy in advance for
The next season, some for a vacation trip. We send a lot to foreign countries where it is summer exactly when it is winter here. Tell us more about the geography: where do you send your shoes and which city is the leader? People from Kamchatka to Mexico wear our sandals.
13 Countries of the far and near abroad
If we talk about Russia, then most often Moscow and St. Petersburg. Are there any difficulties with measurements, despite the fact that you have video instructions? What do you do if the shoes do not fit the buyer? Over the entire period, there have investor database been seven cases where the shoes did not fit, and precisely because the measurements were taken incorrectly.
At first, I made concessions and return the money
But at the beginning of this year, I decid that it was time to set my own boundaries and not take on other people’s responsibility, because taking the measurements correctly is the customer’s responsibility. Mine is to sew according to these annie makes learning fun and engaging measurements. Moreover, the Law on the Protection of Consumer Rights has a clause that says: “… shoes and clothes sewn according to individual measurements are not subject to return.
How many hours or days do you spend on creating one pair?
When I was sewing alone, it took me 2.5 days to sew one pair. Now my team and I sew almost 60 pairs a month, but there are many more orders. Now usa data the queue for custom sewing is at the end of August. On a large scale! As far as I know, you start with production in your apartment?
I train my employees myself
We haven’t learn how to produce premium quality eco-leather yet? Unfortunately, we don’t produce anything like that here. Maybe they’ll start doing it somay. From Russia, we only have micropore soles, which are made at the Kirov plant.
How did you recruit the team and what
Kind of specialists were ne? Well, not shoemakers… or…? You know, the most important thing for me is for the person to be good. Since I am self-taught, . Experience is not so important to me, but, of course, it is welcome. How did you even manage to prict the trend? After all, it is only just emerging.
There are still few projects, and here is such
A solid one, and even from Tyumen, which is far away from the capital, where it is winter for half a year. The thing is that I don’t consider “barefoot” shoes a trend; I think they are the shoes of the future. People are increasingly starting to value band database comfort and choose what is really comfortable. They don’t care so much about who thinks about them.
You know, “barefoot” shoes in this sense are
A very good psychologist. Winter, by the way, does not prevent you from wearing “barefoot” shoes: it does not come from the word “sandals”. “Barefoot” is footwear that is as close as possible to walking barefoot, which has a wide anatomically shap toe ai as a tool for artistic exploration rather part and a flat flexible sole. Therefore, it exists for absolutely all seasons, including winter versions.
Evgeniya Katsia, founder of the Katsia brand
We will return to various options, but for now a little more about demand. How do you assess it? Every year in Russia the demand is growing the number of manufacturers of such shoes is also increasing. I believe that the time will come when usa data only “barefoot” shoes will be sold in stores. Who usually buys it now? People of different ages, often mothers order for their children.
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