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Tag: telemarketing list

  • How Cold Calling Is Essential to Acquiring New Leads in a Business

    In an increasingly competitive business world, acquiring new leads is vital to the growth and success of companies. Among the prospecting strategies available, cold calling remains one of the most effective tools to establish direct contact with prospects, identify their needs and convert these contacts into business opportunities. This in-depth article explores why cold calling is essential, its benefits, the steps to succeed and tips to optimize its results.

    Why is cold calling crucial for a business?

    1. A direct way to connect with prospects

    Cold calling provides direct interaction, allowing businesses to:

    • Understand the specific needs of prospects.
    • Create a relationship of trust through human contact.
    • Respond immediately to prospects’ questions or objections.

    Unlike emails or advertising campaigns, telemarketing allows for real-time, two-way communication, which increases the chances of conversion.

    2. A solution adapted to various sectors of activity

    Whether you are in B2B or B2C, telephone phone number library prospecting adapts perfectly to the needs of companies. It is particularly effective for:

    • Technology companies looking to showcase their software.
    • Professional services firms wishing to offer consultations.
    • Businesses looking to attract new customers with promotions.

    3. Quickly generate qualified leads

    With a well-structured approach, phone calls allow you to quickly qualify prospects, that is, to identify those who have a real interest and a need for your products or services.

    The benefits of telephone prospecting to obtain new prospects

    phone number library

    1. Increased customization

    Each call can be tailored to the prospect’s needs and expectations. This personalization is essential for:

    • Create a sense of interest and consideration.
    • Show that your company understands the customer’s challenges.

    2. Instant feedback

    During a phone call, you ge metro in windows 8 will bring a browser revolutiont immediate feedback on your business proposal. This allows you to:

    • Adjust your speech based on the prospect’s reactions.
    • Quickly identify objections and respond to them effectively.

    3. Higher conversion

    Thanks to direct interaction, conversion rates from telephone prospecting are generally higher than those from email campaigns or online advertising.

    4. Better customer relationship management

    Even if a prospect tg data doesn’t convert immediately, a phone call can:

    • Laying the foundation for a long-term relationship.
    • Collect useful information for future follow-ups.

    The key steps to a successful telephone prospecting campaign

    1. Set clear goals

    Before launching a campaign, it is essential to determine:

    • The number of prospects to contact.
    • The type of prospects targeted (industry, company size, location, etc.).
    • Expected results (sales, appointments, registrations, etc.).

    2. Identify your target

    Effective segmentation is crucial to maximize the impact of your calls. Use criteria such as:

    • Age and gender (for B2C).
    • The sector of activity and the position held (for B2B).
    • Specific needs and behaviors.

    3. Create a powerful prospecting script

    A good script is essential to engage in conversation and convince. It should include:

    • A catchy introduction.
    • A clear presentation of your offer.
    • A response to common objections.
    • A conclusion with a clear call to action (make an appointment, buy, etc.).

    4. Train your teams

    Prospecting agents must be well trained to:

    • Master the script while remaining natural.
    • Communicate with confidence and empathy.
    • Handle objections professionally.

    5. Use suitable tools

    Call management and customer relationship management (CRM) software can help you:

    • Track interactions with each prospect.
    • Organize reminders.
    • Analyze the results of your campaigns.

    6. Measure and adjust

    After each campaign, analyze the performance:

    • How many prospects were contacted?
    • How many converted?
    • What obstacles were encountered?

    This data will help you improve your future campaigns.

    Best practices to optimize your results in telephone prospecting

    1. Personalize your calls

    Avoid generic approaches. Show each prospect that you understand their specific needs.

    2. Prepare to handle objections

    Objections are part of prospecting. Prepare clear and compelling answers to common objections like:

    • “I don’t have time.”
    • “I’m not interested.”
    • “I need to talk to someone about this.”

    3. Choose the right time to call

    Response rates can vary depending on the time of day and day of the week. For example, in B2B, calls made in the mid-morning or early afternoon are often the most effective.

    4. Be persistent, but respectful

    A conversion may require several follow-up calls. However, it is important not to harass your prospects.

    5. Follow up with your prospects regularly

    Even if a lead doesn’t convert immediately, keep in touch by offering helpful information or offers.

    The challenges and solutions of telephone prospecting

    1. The difficulty of capturing attention

    With so many solicitations out there, it can be difficult to stand out. Solution : Have a punchy introduction and immediately show the value of your offer.

    2. Frequent objections

    Prospects may be skeptical or hesitant. Solution : Prepare a solid script and train your agents to respond effectively.

    3. Compliance with regulations

    In Canada , it is essential to comply with data protection and cold calling laws. Solution : Learn about the rules and make sure your contact lists are compliant.

    Conclusion: Telephone prospecting, an essential lever for acquiring new prospects

    Cold calling remains a powerful tool for building direct relationships with your prospects and generating sales opportunities. Although it requires careful planning, proper training, and rigorous follow-up, its results fully justify the investment.

    By integrating cold calling into your sales strategy, you can not only identify new prospects, but also strengthen your relationships with your potential customers and maximize your revenue.

  • Chrome 21: a brief overview of what’s new

    ptimized for touch contA few days ago, Google released a new version of the popular Google Chrome browser, and in this short message we will see what is new compared to the previous version.

    Chrome 21: a bit faster again?
    Chrome has always been characterized by high speed, and the new desktop version is no different. At first glance, I had the impression that Chrome was slightly faster. It’s just my subjective opinion, but it seems that Google is still working on the speed of its browser, and the new version of Google Chrome 21 is faster than its predecessor.

    Current version of Chrome browser

    Security fixes are now a matter of course
    Like every version, this one is also accompanied by security bug fixes. The riskiest bugs this time revolve around PDFs and new features. But there weren’t many big rewards from Google anymore. A total of two thousand dollars was divided between the two users, which is about 41,000 Czech crowns. AddressSanitizer found most of the errors this time. You can read more about the security issues on the official blog .

    New features of Chrome 21

    Chrome now includes a getUserMedia API. This should enable video and audio communication in the browser over the Internet without the use of a plugin (for example, Flash). So you can use the webcam to chat with whoever you want via Chrome without a single plugin. Chrome also includes sweden phone number data other interesting features, but one of the more prominent ones is the support for high screen resolutions . So even on the Retina displays of the new MacBook Pro, Chrome will look .

    phone number data

    Disadvantages and risks associated how to create a new account at Hostinger with the use of web server services

    Unsolicit upgra

    With desktop applications, the user normally decides when and if at all to upgrade their software. It is often recommended to wait with by lists the upgrade until all serious flies (bugs) have been caught in the new version. Sometimes the user doesn’t like the new version, so he stays with the older one. With web applications, the user cannot avoid the upgrade and must willy.

  • How serious is the edge to browser plug-ins?

    It is often talk about how open web technologies are moving towards replacing proprietary technologies and freeing browsers from dependency on plug-ins.

     

    Going in this direction and can they even reach the goal?

     

    Plug-ins for web browsers exist for one simple reason: they are suppos to enrich the browser with functions and options that the browser itself does not have, but the user nes for certain actions. But plug-ins also come with problems. As a reaction to them, the creators of web browsers and web technologies, along with some operating web services, are trying to get rid of dependency on plug-ins. But how successful is it in reality?

    Problems? Dependency, incompatibility, instability, dangerousness

    The first problem is the plug-in dependency itself . That is, the fact that the user is not sufficient for select actions with the web browser alone, but has to bother with installing a plug-in, for which he may not have high enough privileges in the operating system, so he cannot do without the assistance of the computer administrator. This may seem like a minor issue compar to other issues.

    The second and more serious problem is plug-in compatibility . They do not have to and usually do not even support all browsers, among which the user is free to choose. There may also be a problem with plug-in compatibility when the browser is updat, when the plug-in is not ready for the changes that the new version brings. Such a plug-in then does not work at all or behaves problematically. In the worst case, it transfers its problematic behavior to the entire browser.

    The third problem is the negative effect of plug-ins on stability . Practically all the camps of browser creators say the same thing: plug-ins are most often, or at least very often, responsible for browser crashes. Therefore, some modern browsers separate them into a separate process so that the plug-in runs in isolation and in the event of its crash does not tear down the entire browser and the current session, which may not be able to be restor.

     

    The fourth and certainly the most

    fundamental issue is the security of plugins . Untreat security flaws in plug-ins can put users at risk even if they are using the latest version of the browser. In some thailand phone number data circumstances, visiting a malicious website or a compromis legitimate website is enough for the infection to successfully attack the operating system through a hole in the plug-in just by loading the website.

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    Of course, the issue of updating plug-ins is also connect with security errors. Even for the most critical ones, where a lot of work has local Advertising methods – h1ad articles already been done on the update mechanism, the optimal distribution of the latest version with all the patches among the users still fails. Then there are plug-ins that don’t support by lists auto-update at all. At the same time, years of practical experience show that transferring the responsibility for updating software to users is a road to hell from a security point of view.

  • Software as a Service (controversy)

    Computer analysts predict that the Internet browser will become the operating system of tomorrow. They are based on realistic assumptions…

    …or did they get carried away by the boom in web applications and the development of cloud technologies?

    Account
    Software as a Service. Who doesn’t know the wonderful vision when all applications will be available online as a service, and thus wherever there is an Internet connection, any software will be available from powerful data centers. The idea is great as long as one can enjoy a reliable and fast enough internet connection. While the availability and speed of the Internet is increasing, no provider can guarantee absolute reliability. It’s impossible to prevent a natural disaster, a technical glitch, or some shill with a big pickaxe kicking a bit further than he should have.

    But back to the optimistic note. It is really nice to have access to your favorite programs anytime and from anywhere. By placing applications on a server, it is also possible to work together on one project, play a game together or share files, while individual participants can be scattered all over the planet. Users also don’t have to worry about maintaining their computers and applications. Data synchronization is a matter of course. However, companies will earn the most, because they will get rid of the expensive IT department and instead of providing their own services, they will simply order the necessary amount of services cheaply.

    Even software companies would

    Although they would have to change their business model and turn from suppliers to providers, many companies are already doing well this way, e.g. List or Google. The switzerland phone number data benefits that accrue to them are as follows:

    applications cannot be copied from servers and distributed illegally → the company does not lose customers

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    feedback – user behavior can be monitored (what they click on, which functions they use the most.

    Zothing prevents you from upgrading or patching apps instantly

    So, in general, software companies would have more control over their own applications and a better overview of their users. Users the manager’s goal is to prepare the ground would understandably feel exactly the opposite. They would have no control over the applications and essentially no control over their data. This will surely become a serious obstacle in fulfilling the vision of software as a service. People will probably stay more or less loyal to the desktop apps they feel more confident with. And there is no doubt that there is by lists something to worry about! Many cases of data leaks, censorship, restrictions, harassment, etc. are already known, especially from various social networks. Publicly known cases are, however, only the tip of the iceberg; what has been hidden or escaped attention is certainly far more!

     

  • Silent browser updates: evil or comfort?

    changes in appeMozilla Firefox 13 introduc silent updates (Chrome has had them since the beginning). The feature has its positive effects on security, but there are also its critics…

    Silent updates are one of the ways to automatically update computer software, which is now increasingly gaining ground in the field of web browsers and some of their add-ons, l by the extend Flash Player plug-in from Adobe, due to considerable user and mia attention. The principle of silent updates is that the update is install without the ne for any interaction with the user.

    The update is handl by a service or process running in the background. Everything will happen fully automatically, from detecting the availability of the update to downloading it to applying it. Updates are thus distribut and install practically immiately after their release (of course, it depends on how the distribution is distribut in order not to overload the source servers). It does not wait for the user’s consent to install them.

    The user does not have to learn about the ongoing update process at all, and in the worst case, he will not even learn about the successful completion of the update installation or about the fixes and news it brought. And this is one of the things that bothers the critics, but first let’s talk about why the creators of various browsers came up with this system of distribution and installation of updates.

    Silent updates come due to user laziness

    Silent updates have both their supporters and critics, and as is often the case, the critics are somewhat louder and more visible. However, there is one strong argument for silent updates: security. Years of experience show that even the simplest and most self-indulgent user-dependent update mechanism is not effective enough in spreading security updates.

    Technical innovations (automatic offering of updates or their automatic incremental installation) and at least two decades taiwan phone number data of ucation do not lead to the desir goal. Many users still ignore security updates, even though they are serv right under their noses. An unpatch web browser is a big security risk.

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    A successful system infiltration can happen

    Just by loading a web page. At the same time, the user does not ne to navigate to sites that are generally consider risky. The latest observations show that, for example, the danger of porn sites has become just a widespread cliché. Symantec, for example, states that websites with religious themes are much more dangerous .

    Attackers attack legitimate and hitherto fully trust websites and silently place code on them to spread the malware infection. They often use known security flaws in popular open source publishing systems that are us by millions of websites to run (such as WordPress and Drupal), or in popular add-ons and templates for them.

    At the same time, infecting one computer is not a private problem of its owner or user. Infect computers are put together in so-call botnets, and their collective power is abus for a variety of nefarious purposes, from various forms of attacks on specific services and servers to the massive dissemination of unsolicit and fraudulent messages not only via e-mail, but nowadays increasingly also via social networks.

    Spam emails

    From a certain point of view, any infect computer with Internet access can be consider a problem for every Internet user and, of albert einstein later prov their existence course, companies offering or operating their services on it. Not to mention attacks of the nature of international or industrial espionage (see recently, for example, the Flame worm ). That is why security updates are given such importance and why (not only) web by lists browsers resort to the most efficient solutions for their distribution. Top among them are silent updates.arance and functionality.

  • Mozilla does not want to be third, it is preparing news for Firefox

    According to the available statistics, Firefox has dropp to third place, possibly heading for it. What news is Mozilla preparing to reverse the unfavorable trend?

    Years ago, Mozilla Firefox was able to stir up the stagnant waters of web browsers and began to ruce the dominant market share of the Internet Explorer browser in a big way. He did not ne a ballot screen or other regulatory measures for this. He was able to establish himself with his own strength and qualities. But after the arrival of the Google Chrome browser, its golden era end, which is not just an impression, but a statistically proven fact.

    The statistics speak clearly, the golden era is over

    For example, StatCounter gives it a market share of 23.73% for July 2012, so it has fallen by 4.22 percentage points year-on-year. From the position of a strong market number two, it mov up to the third place with a substantial loss to the first Google Chrome (33.81%) and the second Internet Explorer (32.04%). These numbers can be interpret so that Mozilla Firefox is out of the game for the lead and is now watching the battle between Google and Microsoft browsers from a respectable distance in third place.

    Net Applications doesn’t fare much better in the statistics . In May of this year, its market share even fell below the twenty percent mark, below which it mov for the last time in October 2008. Since then, its market spain phone number data share has been growing, and as late as April 2010, Mozilla Firefox held a very respectable quarter share. But that was the culmination, and then came the slow decline in market share and the meteoric rise of the Google Chrome browser.

    phone number data

    In June and July of this year, after a longer

    period compar to the previous months, the market share of Mozilla Firefox again record repeat, but small, growth. It rose above the twenty percent mark again. This year’s July market share of 20.16% guarantees it the position of second in the market, but the third Google Chrome with a share of 18.88% is not far behind. Year-on-year, Mozilla Firefox worsen by 2.65 percentage points, while Google Chrome, on the other hand, improv by 4.55 percentage points compar to last year.

    The development of the market is illustrat how to connect your domain and install even better by comparing the data from July 2012 and the same month in 2010. Here, Mozilla Firefox suffer only by 3.38 percentage points, but Google Chrome experienc a meteoric rise, gaining 11.53 percentage points. No wonder. Google Chrome is de facto bundl by lists with a number of free programs as adware, Google advertises it massively in its advertising network at zero cost and explicitly offers it to users of a number of its web services.learly visible in the user interface.

  • Metro in Windows 8 will bring a browser revolution

    Windows 8 with Metro coming out soon. Browser makers associate its support with limiting plug-in support in the name of transition to web technologies.

    The beginning of a new era?

    Microsoft will introduce the new Windows 8 operating system to the retail market on October 26, 2012 . So far, this is the version with the largest number of really fundamental changes that every user will really feel, since the days of Windows 95 from the mid-90s of the last century. But the mention date can also be important for the development of web browsers.

    As probably the biggest innovation, Windows 8 brings the new Metro user interface design for touch control. Users of the new generation of tablets built on the x86/x64 architecture should work with it most of the time. Manufacturers believe that these new tablets will at least compete well with current tablets. Closer to mobile phones and consumer electronics.

    Windows 8 – Metro environment

    By the end of this fall alone , at least two dozen tablets with Windows 8 are expect to hit the market . Web browsers are thus gradually adapting to the new Metro touch environment, and not only with their user interface, which must be easy to control with fingers on the touch screen of tablets and hybrid laptops.

    At the same time, many browser creators with upcoming or already existing support for the new Metro environment have decid to radically ruce their dependency on plug-ins. We already see this in classic browsers for the common desktop environment of personal computers, but many new browsers in their version for Metro will only support select plug-ins, and even then as a temporary solution, until web technologies mature that could fully take their place.

    This phenomenon will not only affect Windows 8 tablet users. If tablets take hold in the market, content providers will. Have to adapt south africa phone number data to the situation and start preferring open  web technologies. Standards, l by HTML 5 in the broader sense, over proprietary technologies. Many have already react to the fact that the popular smart mobile electronics. The Apple brand do not support Flash.

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    In addition, its support is no longer available for new devices running Android, the most important platform for smart electronics today. The arrival of new browsers or of their new mutations for Metro with limit plug-in support could accelerate the start development. So how have the creators of the five local Advertising methods – h1ad articles most widely us web browsers already prepar or are still preparing for the new era with the Metro environment?

    Internet Explorer: limit Flash support as a compromise
    Internet Explorer 10 will be shipp with Windows 8 in two variants. Apart from the improv core, the first classic desktop doesn’t differ that much from the previous generation. However, the second one is brand by lists new design for the Metro environment. It’s no surprise that Microsoft’s browser 100% adheres to the spirit of its own Metro.

  • What must not be missing on an entrepreneur’s website?

    Do you run a business and have a website? Then be careful if you have everything required by Czech legislation on it. And what else should your website contain?

    The importance of own websites plays an increasingly

    important role even in areas of business that have absolutely nothing to do with the Internet or computers. More and more people are using the Internet to request services or goods they are interested in. This is an undeniable fact. Web presentation is very important, especially for beginning entrepreneurs, because they cannot rely singapore phone number data on an existing network of regular customers who bring in new customers with their recommendations.

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    But many entrepreneurs handle their web presentation in such a way that it discourages customers. For example, some confuse it with a business card. They will provide the briefest possible description of their activity and complete their contact information. But such a website does not fulfill its purpose. All you need to do is register in catalogs such as Firmy.cz or Najisto.cz . The web albert einstein later proved their existence presentation should present the offered services or goods in more detail, as well as the entrepreneur himself or the company.

    A suitable commercial web presentation must

    provide the customer with such an information service that he learns everything he needs, rather than calling or even writing somewhere and waiting for an answer. It is not by lists worth underestimating the laziness of Internet users (or rather people in general), they prefer to look elsewhere, where they can find the desired information faster and easier. And for entrepreneurs, this means the loss of a potential customer, which is a shame if he has already visited his website.

  • Nine mistakes designers make when creating a logo

    Translat article by Ray Vellest, a London-bas brand identity designer, who describes the most common mistakes designers make when designing a logo.

    The article was translat with the kind permission of webdesignerdepot.com . The original text of the article (EN) can be found here: 9 mistakes designers make when creating a logo .

    From time to time, design students and clients approach me with requests for logo critiques. Although I’m not particularly fond of criticizing someone’s work, especially when it’s difficult to find something positive, I like to help students improve their work so they can provide a more professional opinion to their clients.

    My specialty in identity creation allows me to easily identify (no pun intend) a pattern of common mistakes designers make when creating logos. Some of these are downright bad and should be avoid at all costs, while others can be overlook depending on the specifics of the project. This list includes some of the most common mistakes I’ve come across in my design career.

    Whether you’re a designer looking to hone

    your skills or a small business owner who wants to understand the process behind logo design, this article will help you learn from the mistakes of others and save valuable design time or avoid a bad investment.

    1. Design without analysis
    In many ways, this mistake sounds so bad that I feel a little silly just listing it on this list, but the truth is, we’ve all made it. I’ve done it myself in many of my own projects, especially when I was working on something I was particularly passionate about.

    Although designing without analysis is possible (and is possible more often than I’d like to admit), I often have to throw out everything I’ve creat so far and go back to the beginning to write up an analysis I should have done long ago . After all, if you create for yourself, writing analysis for personal projects not only saves time, but in many cases it can also help the original idea mature.

    This is general advice for your own projects, however working for a client is something else entirely.

    Analysis exists to help designers figure

    out what to design and how to design it. However, it also has a key role in defining the designer’s relationship with the client. Without it, designers would be overwhelm by the amount of design freom, with clients themselves not knowing what to expect from a project or how far they can go in their demands on a designer.

    I’m serious about analysis at this point, and I really mean it. Working on an assignment for a client without prior analysis is a recipe saudi arabia phone number data for disaster. If you want to design really high-quality logos and work at a professional level, you ne to create an analysis for each project.

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    2. Designing for yourself
    Design can easily become a very personal and passionate experience, so it’s not easy to keep in mind who the logo is being creat for. However, this is not only a challenge for designers, as clients are also very often guilty of analyzing the design bas on their own preferences instead of the nes of the target group.

    First of all, you ne to understand for which the slogan should be memorable and short target group the logo is intend. Once you know this, you ne to learn as much information as possible about this group. Try to contact them whenever possible and talk by lists about the project you are working on. Listen to what’s on their mind and apply what you’ve learn from this communication to your work.

  • Sins for a Mad Proofreader – The Words We Need

    Czech is very rich. Inde, it is not an empty phrase. In many areas, it overflows with wonderful terms that many other languages ​​can only envy.

    Let’s compare, for example, the bloodless English brother-in-law, daughter-in-law or father-in-law with the Czech brother-in-law, daughter-in-law and father-in-law.

    I feel very sorry that many beautiful

    Czech words are slowly falling out of use. Of course, this is a natural process. Just as we accept new words due to the influence of surrounding. languages ​​and the development of technology (hardware, sexting, spectacular, etc.  Words naming phenomena and historical objects are taken from our mouths. Definitively only to the gray pages of dictionaries. One to cry – words like boat, ducat or rapier have serv. Us well for centuries, and now they simply decorate the figurative language museum. Other words take on completely new meanings over time, while the original ones are forgotten. A hundr years ago, for example, everyone would have understood the sentence “It gives fitness, but it has diets”, but today both “fitness” and “diets” are us in a completely different sense.

    Perhaps a greater pity is that sometimes the diversity of the language is lost by forgetting synonyms. Nowadays, people mostly just russia phone number data get sick, or the best thing is to get sick, but who today still says or writes that they have become sick, that they have become ill or that they have become infirm?

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    Al this is a natural development

    and I know that there is no point in barking, crying, whining, lamenting, crying, lamenting, complaining accept the good intentions of others or shding tears (I can do it, right?) at a monument of expressions from the past. The core of my reasoning is suppos to be something else: Inde, in its richness, Czech offers us names for many phenomena and objects with which we come into contact in everyday life, but a lot of such names are lost not only from the active, but also from the by lists passive vocabulary, especially younger generation. And at the same time, these are mostly expressions that have no simple synonym and we simply have to use.

  • The Hummingbird update is changing Google

    Ungr for the Hummingbird update. Google’s biggest update in over 5 years. It goes directly against the long-tail. Eliminates encyclopedic queries…

    All this and much more is contained in the Hummingbird update, which is quite revolutionary in its approach to answering user questions and is also the biggest Google update in more than 5 years.

    Google announced the Hummingbird update

    launch of Hummingbird, just the announcement that it’s been running for over a month and should hit 90% of searches. Even the oft-mentioned Caffeine update didn’t have the reach of Hummingbird. Caffeine was an update that significantly improved Google’s ability to index better and more. Caffeine actually, somewhat paradoxically, created better conditions for content spam or link spam. Users were not satisfied with this situation, and that’s why fix packs had to come, solving this situation. These were the Panda updates – targeting low-quality content and content spam, and Penguin – targeting primarily low-quality link profile. I think it was Google’s negative experience with so-called ” seoptimizers ” that led them to the idea of ​​a better search. The overall concept of better search is supposed to be the first swallow, actually the first hummingbird, the Hummingbird. So, if not for the Caffeine update and its Panda and Penguin patches, Hummingbird would have no reason to exist. It is the direct successor of Google Caffeine.

    We understand what you are looking for
    The interesting thing about all of this is that Hummingbird doesn’t change SEO much because it doesn’t focus on links, content, or ranking results. Google is very well aware that its success lies mainly in user satisfaction. Satisfied search engine users get the right answers to their questions, and that’s what Google has focused on. To understand what a person is looking for and not just what words a given phrase is made of – that is, long-tail phrases will no longer be such a golden grail as before. In many cases, Google directly opposes people clicking on links in SERPs. Google wants to provide answers right in it. Which is not well received by many powerful content sites around the world and leads to many lawsuits.

     Hummingbird focuses on the following

    functionalities – to achieve maximum user satisfaction directly in the SERP:

    Conversational search
    Imagine a situation where you are looking for something about Steve Jobs. You type “Steve Jobs” into Google, then you want to find out when he was born, and just ask “When was he born?” and Google itself will recognize that you are talking about Steve Jobs and offer you the corresponding result.

    Answers based on location
    Since Google knows pretty much exactly qatar phone number data where you are, just ask it for the nearest Italian restaurant and it will suggest it based on where you are.

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    Better comparison
    Google also comes up with a new result for the “wine vs beer” comparison query. For questions of this type, using the Knowledge this is usually the head of the company Graph, it displays essential information from both products in question directly below the question.

    Of course, this means that the Knowledge Graph goes much further and displays much more information directly in the SERP. Which is a clear hint for better implementation of microformats and other machine-processable information in web pages.

    Where does the road lead?
    Content, encyclopedic and comparison sites of the web can thereby lose traffic from Google to encyclopedic and comparison queries. People find a lot of things directly in the SERP. The CTR of the results in the SERP will probably also be re-evaluated, because, for example, the comparison result will push the natural results down quite a bit. For some queries that Google can understand better, sites will lose irrelevant traffic, but for the same reason. Because of conversational by lists search, people will come to you for a lot of strange phrases, but since you won’t see them , it probably won’t bother you too much.

  • Seven rules for increasing conversion rates

    Translat article by Marc Schenker, which describes seven simple rules for increasing the conversion rate of your online store.

    Black Friday is the day when all sane Americans stay home, stuff themselves with leftovers and shop online. Let’s take advantage of this near-holiday and see how merchants are pitching their wares to us and how we could use the information to resign our own sites to be not only profitable, but awesome.

    The article was translat with the kind

    permission of webdesignerdepot.com . The original text of the article (EN) can be found here: 7 Black Friday rules for maximizing your site’s conversions .

    If you want to increase your site’s earnings, you should find a way to convert casual visitors to your site into real paying customers. If you offer them a hassle-free, pleasant and efficient shopping experience, you can poland phone number data look forward to better conversions. You can’t have the best best online store around if you don’t approach it from the perspective of your target customer. The equation is simple: give customers what they want and you’ll see an annual increase in revenue; ignore their nes and you’ll be stuck for money (plus you’ll soon find yourself out of the game).

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    1) Know your customer

    Although it seems simple, it is alarming how many online stores forget about their customers. What you ne to know absolutely perfectly are the emotions that result in the decision to actually purchase something. It is not out of the question to understand the customer’s habits during shopping or to discover the website factors that ultimately justify their purchase.

    The decision to purchase your products the decision that the decision maker makes or services will be partially bas on the information provid and the accompanying photos. If you do not provide this necessary information, you will lose the opportunity to sell the product.

    An illustrative example is the Disney Store . What will designers do when they know that young girls are visiting the site? They by lists prominently place dolls from Disney movies and fairy tales on the front page. This will help create the desir emotional response in young.