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  • Benefits of Digital Marketing for SMEs

    Today, digital marketing has positioned itself within the Internet as a necessary tool for companies. Likewise, digital marketing has revolutionized the ways in which a consumer purchases or requests a service. 

    According to data from the Santiago Chamber of Commerce , e-commerce has grown by around 30% in the last five years and there is 90% of consumer power connected to the digital network in the country.

    In this article we explain what an SME is, as well as the strategies and benefits of digital marketing that you can develop for an SME. 

    We invite you to continue reading!

    Digital marketing for SMEs

    With the rise of e-commerce , it has become necessary for SMEs to innovate in the digital area and offer their services through the Internet. In this way, digital marketing becomes a necessary tool for this purpose. 

    Through digital and social media strategies, SMEs have joined this tunisia phone number list paradigm shift, positioning themselves in the world of the Internet and attracting new customers through their brand and identity. 

    Digital marketing strategies for SMEs

    There are different strategies that an SME can develop for its business on the Internet. Some of them are:

    • Social media  strategy : Refers to strategies implemented for social media. Whether it’s Facebook, Instagram or even Tiktok, the idea is to position your SME and attract new customers. 
    • Content strategy : It is one of the most efficient ways to exist on the Internet. Creating a website allows you to professionally establish a presence for your SME. 
    • SEO  Strategy : The SEO (Search Engine Optimization) strategy will allow you to achieve organic positioning in Google search engines.
    • SEM strategy : In the case of the SEM (Search Engine Marketing) strategy, create an e-shop quickly and easily with zoho commerce you can appear in the top positions on Google through paid ads.
    •  Email Marketing Strategy: Email marketing is a strategy
    • gia that seeks to send emails to specific and potential customers, spam data offering products or services in a direct and personalized manner.

    Benefits of Digital Marketing for SMEs

    Digital Marketing Online channels offered by digital marketing are the most effective tool that SMEs have to increase their sales. This tool allows advertising to effectively reach people interested in the products or services offered.

    Likewise, there are other benefits that a digital marketing strategy generates for SMEs, such as: 

    • Greater presence and universality: Having a presence on the Internet allows you to have a diverse and universal audience. You can have clients from all over the world who are interested in buying your products and services.
    • 24-hour availability: Being online allows you to be available 24 hours a day. This will give you the possibility of generating more purchases without having to have your physical store open. 
    • Better defined target audience: Opting for digital strategies will allow you to have a better understanding of your target audience. This will allow you to know more clearly how to communicate and sell your products to your customers. 

    What is an SME?

    The acronym “SME” stands for “Small and Medium-sized Enterprise”. According to Oxford Languages , SME refers to a “small or medium-sized enterprise in terms of revenue volume, value of assets and number of employees”. 

    Each country determines, under its own terms and laws, what it considers an SME and the amount of annual income they must receive to be considered as such. However, as a general rule, SMEs are universally known as smaller companies. 

    How many employees does an SME have?

    Knowing how many employees a SME has is a common question that users ask. According to the SME statute , a small company has 10 to 49 employees and medium-sized companies have 50 to 199 employees.

    Digital Marketing Agency for SMEs

    If you need support for your marketing, development, maintenance and/or website positioning, you can contact us . We are at your service to make your company a reference in the digital world.