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People are not just searching
we’ll tell you how to create a seasonal sem campaign on each of the networks offered by google.
How to create seasonal sem campaigns on the google search network?
Ads that appear on the google search network are formatted as text and are displayed near google search results pages.Specifically, at the top of the page
occupying the first four positions, and at the bottom, occupying the last three positions, when someone performs a search with terms that match or resemble the keywords we have defined.
The main goal is to get users to click on your ads, so your ads should appear as a solution or answer to those users who are intentionally searching for something, on the specific dates on which you are launching your campaign.
We’ll tell you step by step
how to design and create a seasonal campaign on the search network.
1.- focus your keywords on a specific product and/or on the theme of the dates you have chosen
put yourself in your customers’ shoes and think uae phone number list about what expressions they might type into google to search for your products or services during the dates on which you are going to launch your campaign.Keep in mind that, according to a wordstream analysis, 50% of searches usually contain at least 4 words.
for “gifts”, they are looking for products in a much more specific way, such as: “original gift for a guy on valentine’s day” or “best mobile deals on black friday”.
You can use semrush’s keyword magic tool to get back up important data frequently insights and data on keyword search volume and competition.
the largest database on the market
write your keyword here
try it! →
ads illustration
keep in mind that the best keywords are those that have a high search volume and low competition.2.- segment your campaign by location and language
if you sell your products in several countries or regions, create a separate campaign for each country or region and choose the language of your target audience vietnam data for each one, keeping in mind that the season or special date you have chosen is relevant to the country or region you are targeting your campaign to.