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when creating your ads, be sure to highlight the benefits of your products rather than the features and add terms that refer to the theme of the date or season.

If you’re launching a mother’s day sem campaign with a discount, make sure to add the discount percentage number in your copy and also the word “mother’s day.”

below you can see an example of an eye-catching text ad for a mother’s day campaign:

sem strategies in e-commerce – announcement for mother’s day

4.- schedule your ads to be displayed only during the day or season for which the campaign has been designed
google ads offers you an automation tool called “ad usa phone number list scheduling” that allows you to schedule your campaigns so that your ads are shown only during the dates and even the times you want.

This way, you won’t have to worry about it and the campaign will end automatically.

Take advantage of this tool to gain greater control over your seasonal campaigns!

How to create seasonal campaigns on the google display network?
While text ads are very versatile, when it comes to taking advantage of the seasonality of certain dates during the year, you need to keep a number of things in mind:

choose the placements where you will show your display ads

google offers you different targeting methods for your display campCreate eye-catching and effectiveaign.

You can do this based on your target audience’s interests, by keywords, by targeting specific groups of people, or even manually.

For us, the best way to control where your ads appear is to manually choose the web pages where you want your ads to appear.

Make sure that these fit the tastes or preferences of your target audience during the dates on which you want to launch your campaign.

You can also target your display campaign to users vietnam data who have already visited your website, to remind them of the benefits of your products and encourage them to consider them again.

the most common format on the display network is banners

To create effective banners, we must not only ensure that we have an attractive design, but that the content must be interesting enough to attract the attention of users.

As a general rule, good google display ads must share back up important data frequently certain characteristics to achieve positive results, such as:

1.- image
this has to be shocking.

Let’s not forget that people are reading a newspaper or a blog or comparing products on different websites and they really don’t want to pay any attention to us.

2.- a large headline on a dark background
the ad appears on a web page that has (at least the vast majority) a white background.

If the ad doesn’t stand out, it won’t attract attention, and if it doesn’t attract attention, then we won’t achieve much with these ads.