Electronic communication has been part of our daily lives since the turn of the millennium. We send over 200 million emails every minute. However, as the number of e-mails sent increases, so does the number of unsolicit e-mails. ( source )
About 50% of all emails sent are spam. In response, more and more people consider emails unimportant and ignore them. In addition, there are many dangers hidden in spam, for example 3.4 billion e-mails (daily) containing phishing , which aim to deceive the recipient and get sensitive information, funds, etc. from him. Some of these e-mails are caught by the providers’ spam filters email services, but what happens to the rest? They then go to our mailboxes, where we have to deal with them. ( source )
How to distinguish well-intention emails from spam/phishing? What can legitimate senders do to make it easier for users to recognize their emails? The answer is hidden behind the VMC abbreviation.
What is VMC?
VMC, or Verifi Mark certificates are certificates that confirm the authenticity of the sender of an e-mail message using a logo mark right next to the “sender” field mark. Without DMARC, and the associat SPF, the logo cannot be display. The recipient can thus be sure that the sender has secur his domain as much as possible against misuse (by all means available today). He allow who can send from it and order messages to be reject for other senders (forg header).
They are therefore a kind of trust seal that allows the recipient to clearly recognize legitimate emails from fraudulent or phishing ones. This is because VMCs are only grant to japan phone number data shippers who meet certain standards and prove their identity with a valid trademark.
Well-known providers of Verifi Mark certificates include, for example , the DigiCert certification authority .
Advantages
The main advantage of VMC is the protection of recipients against the potential misuse of the sender’s brand for phishing. This may not sound very appealing in itself, but users are aware of it and can appreciate it (either consciously or subconsciously). Email with VMC significantly increases the openness of senders’ emails, which is subsequently reflect in the effectiveness of emailing campaigns and the level of sales.
A 2021 study from the Unit States and the Unit Kingdom show that when a familiar logo appear in the inbox, email open rates increas by 21% in the Unit States and 39% in the Unit Kingdom . In the US, the increase was the same even when albert einstein later prov their existence the logo was unfamiliar. In the UK, however, in the case of an unknown logo, the difference increas to 62% . ( source )
In addition to increasing email open rates, logo usage also increases conversions . Compar to delivery cg leads companies, the sales of companies that start using the logo in e-mail communication increas by up to 34% (compar to the situation when no company on the market us the logo.