Email marketing is a highly effective way to generate leads and nurture leads into customers. In fact, Nielsen’s 2023 Annual Marketing Report states that 50% of marketers believe email is an effective channel.
With the right tools and strategies, automation can help take your business to the next level. According to Mailmodo’s 2023 State of Email Report, 50.8% of brands saw a 2x increase in email marketing ROI in 2022.
In this guide, we’ll cover 6 tips to help you build an effective email marketing automation strategy that drives results.
What is email marketing automation?
Email marketing automation is using software to automate repetitive tasks that are crucial to attracting subscribers. Email Marketing Some tasks you bulk mail masters can automate include answering customer questions, sending regular newsletters, and following up with disengaged users.
With email automation, you can:
- Qualify prospects based on their level of engagement.
- Turn potential customers into real customers through valuable content.
- Welcome new members via registration email.
- Follow up with attendees of live online events.
- Re-engage customers who stopped opening your emails.
- Follow up with buyers who added a product to their cart but didn’t complete the purchase.
Benefits of Email Marketing Automation
With an email automation platform, you can streamline your marketing processes and improve the quality of customer interactions through relevant, targeted communications. You’ll be able to deliver a smoother customer journey and turn prospects into brand ambassadors.
It can improve your ROI and revenue
Email automation campaigns are a great tool for increasing revenue. In fact, it’s more effective than any other marketing channel, with a return how to write a on investment (ROI) of $38 for every $1 you spend, according to a study by Barilliance.
Emailing My Cart campaigns has the highest ROI, earning 168% more than the average triggered email campaign.
Automated email campaigns let your marketing team accomplish more in less time.
For example, instead of manually crawler data sending 100 or even 1,000 separate emails, you can automatically send one email to all your prospects.
This gives you more time to focus on other aspects of your marketing campaign, such as customer relationship building.