Audio maintains its growth The growth of digital audio is no longer in doubt. Despite the fall of Clubhouse . The most platforms have reproduce their own audio discussion tools. These tools then constitute a new layer of the creator economy. The Power of Email Campaigns The opening the door to new opportunities for information. More and more publishers are looking to become audio destinations in their own right. The New York Times. The for example. The plans to release a listening product in 2022 that includes narrations of articles. The public radio archives . The and other programs.
The audio app could then become part of the Times
current premium offering . Third-party platforms Apple Podcast and toko crypto database Spotify will develop paid access to certain offers. The which could open a new market for independent publishers and creators. Other independent platforms such as Podimo are also following in the footsteps of paid access podcasts. Video takes a new turn Video is experiencing a new boom. The fuele in part by the growth of short formats.
Newsrooms are adapting their workforces
The such as NBC . The which create 200 new positions for its streaming service. The how to prevent attacks on wordpress and has also investe heavily in short video production for TikTok and Snapchat . Publishers are increasingly asking themselves how to win over young audiences. The and social video seems to remain a relevant channel for this. The Reuters report shows that publishers say they are devoting more time to Instagram.
TikTok and YouTube . The popular platforms for video content. The rise of news videos on phone number germany TikTok . The but also on Twitch . The remains partly responsible for certain forms of disinformation and their circulation. The Institute for Strategic Dialogue recently tracke vaccine misinformation on the platform and found that just over 100 TikTok videos had been viewe more than 20 million times . The startup News Movement . The founde by former members of Dow Jones and the BBC. The aims to provide reliable and objective information to counter the platform’s misinformation.