When blogs first became popular a couple of decades ago, people subscribed to them via RSS feeds. Today, most users find blogs via search engines. Tips for Building a Keyword Strategy in Blogging . It’s more about stumbling upon content that answers a consumer’s questions than it is about getting regular blog subscribers, although you certainly want that. Learn more about effective blogging keyword strategy for your business.
The best way to help consumers email data stumble upon your content is to develop a keyword strategy for your blog. If you’ve read anything about SEO , you probably know the role keywords play in search engine optimization. Tips for Building a Keyword Strategy in Blogging . But we’ll show you how to identify keywords and build dynamic, high-performing blogs around them.
How Does Keyword Strategy Change Blogging?
When you research keywords, you are actually researching the search engines’ questions. It’s not just a word, it’s a phrase or question. When you build your blogs around these queries, you are answering your customers’ questions before they even reach out to you.
In contrast, your previous blogs build a contact database in wordpress – using plugins may have focused on topics you thought were important or shared personal experiences. While these types of blogs are often interesting to existing customers, they generally do little to attract new potential customers or alleviate their concerns about purchasing your products or services.
This doesn’t mean you should avoid all topics that aren’t related to customer questions. Sometimes these other types of content are great for getting attention on social media or encouraging email opens. Different blogs may use different strategies.
But a keyword strategy will help you find customers when they search for information related to what you have to offer.
How to find keywords?
You can start with free tools that will help you find keywords and questions related to those words. Start by entering your company’s main keyword into Google Keyword Planner under Discover New Keywords.
For example, if I start with a general term like “shoes,” Google will return results for Nike Air Force 1, Jordan 1, Nike Shoes, Sneakers, Ugg Slippers, and more. You can use these results to narrow your topic and learn more about how a shopper might search for your products.
Once you’ve selected a set of keywords that relate to your main offer, you can head to the Answer the Public section to understand what questions people might be asking related to your keywords.
For the broad term “shoes” you will get results like:
- Will the shoes stretch?
- What shoes to wear with mom jeans?
- When Shoes Hurt Your Feet
- What shoes are made in the USA?
- Why do shoes rub my heels?
- What shoes make you taller?
- How shoes should fit
- Can you wash shoes in a washing machine?
Do you see what a huge pool of blog content you can extract from a simple query related to your products and services?
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Another way to find out search queries hong kong data related to your keywords is to search Google for your main keywords. On the results page, scroll down to the “People Also Ask” box. For a simple search for “shoes,” we got these results.
- What are the best online shoe sites?
- What are the top 10 shoe models?
- What shoes are the most comfortable?
- What are the best shoes in the world?
Now you have even more blog topics based on the search queries your customers are actually asking.
Creating a content calendar
Now you need to choose questions and search queries that are closely related to your product or service. For example, you may be a shoe insole company, which means some of the topics above will not be relevant to your business and will not attract customers looking for the product or service you offer.
Analyze the many results you get from your initial research to create a content calendar for your blogs. Think about how the blogs will relate to each other and write the most relevant and timely ones first. That way, you can reference them in future blogs to further strengthen your SEO strategy.
Blogging Strategy Agency
Blogging is a time-consuming business, so if your brand decides to blog, you want it to be useful. Go all out by partnering with a team of blogging experts. The team at New Light Digital has SEO expertise and offers excellent blog strategy and writing services.
To learn more about how we can help you get more out of content marketing, sign up for a free consultation .
Read more:
- 5 Tips to Get More Out of Blogging
- How Website Design Affects Effective Customer Attraction
- Creating a Content Marketing Plan for the Long Sales Cycle
- 10 Things Business Owners Should Know About SEO