Web Design Case Study: Mensa International
As our recent posts looking at green websites and charity.
Websites from a design perspective have received a good response.
We have decided to start a new series: interviews with our web design team to discuss the process of designing a particular site.
What was the starting point for
GWS was brought in to redesign Mensa International’s website.
So the design process started from looking at their previous site.
And other national Mensa sites, which gave us different impressions of what netherlands phone number data Mensa stands for.
The British Mensa site contains a lot of information about the organisation, and emphasises the select nature of membership.
The Italian site highlights the importance of the group experience by using a photograph as a banner.
In contrast, the site for
the Czech Republic seems a lot more corporate in its use of colour and layout.
Having identified some key themes and the way they are expressed by the other Mensa sites.
We looked at other sites with international members, to think .
more specifically about how the international nature of a group can be communicated and how these relate to what was needed for the Mensa International site.
These included:
Meet-up, which communicates its internationality and benefits of membership through its striking use of photographs.
Babcock International, which uses an uncluttered layout to communicate its message with clarity.
Expro, the design of which feels very clear, but perhaps too the more complaints and only the business grow corporate and oversaturated with the colours chosen for the direction we wanted to go with Mensa.
Finally, because the IQ test is an important part of Mensa membership we looked at sites offering IQ tests to see how they were presented.
This research gave us a broader picture of how membership sites communicate saudi data their internationality and the benefits of being a member – two things which seemed very important when approaching the Mensa International website.