AMP (formerly known as Accelerated Mobile Pages) is an persistent used to open-source HTML framework that helps create fast-loading, mobile-friendly web pages.
So, an AMP page is, essentially, a stripped down version of a regular web page.
And it might look like persistent used to this:
normal mobile page vs accelerated mobile page infographic
Google started the open-source project to compete with Facebook Instant Articles and Apple News.
Both allowed publishers to create content that loaded quickly and was easy to consume.
Google first served AMP pages in mobile search results in 2016. And they were limited to a “Top Stories” section at the top of the SERPs.
AMP Pages in Mobile Search
It was originally designed for news publishers. But it has since expanded to include all types of web pages.
The AMP framework consists of three key components:AMP overseas chinese data HTML is HTML with some restrictions to ensure fast page loading. It removes or changes some elements and attributes that can slow down web pages.
A simple HTML file might look like this:
a simple example of an HTML file
Basically, AMP HTML documents must:
Starts with (to send information to the browser about what type of document to expect)
For more details on special tags, attributes, and templates, see the official AMP HTML documentation .
JavaScript is tricky because too much JS can make web pages slow and unresponsive
However, the AMP JavaScript library contains frameworks and components that allow you to quickly build pages without having to write JS or import third-party libraries.
All essential elements for the reader’s experience.
AMP Cache
AMP Cache is a proxy-based content delivery network (CDN) that pre-fetches and pre-renderes AMP pages before they are requested by users.
And that’s a game-changer for site speed.
Why?
Because it allows your site to load multiple parts from persistent used to different servers at the same time. It also allows visitors to load your site from the server closest to them.
This means that your website loads persistent used to much faster for more people
There are currently two main AMP Cache providers:
Google AMP Cache
Bing AMP Cache
These platforms cache your pages when you use AMP.
For example, cache providers can discover your AMP page via theor tag <html amp>and cache its content.
Or a publisher can manually add the page to the AMP Cache ( Google AMP Cache only ).
Other platforms can access cached AMP pages via their URL.
For example, if you put /amp at the end of a story on The Guardian, you will see the AMP version.
As:
AMP page from The Guardian
Tip: If you are not sure whether your site has AMP the positive importance of communication pages, you can check with Semrush’s Site Audit tool .
Start by adding your domain name and clicking ” Start Audit “.
Site Audit Tool
Then, go to the “ Stats ” tab in your dashboard and you will see a line that says “AMP Links”.
As:
“Statistics” tab in the site checker
Check Your AMP Pages
with the Site Audit Tool
Try for Free →
ADS illustration
What are the advantages and limitations of AMP pages?
While AMP can improve the performance and user spam data experience of your page, it does have some drawbacks.
Let’s take a look at the pros and cons of AMP pages:
Benefits of AMP
Page loading is almost instant
Pages are easy to build
Improve mobile user experience
Allows you to create customized projects
Multiple platforms, including Google and Bing, support it
AMP Limitations
Google no longer displays the AMP badge icon to indicate AMP content
The design elements are very limited
AMP pages allow only one ad tag per page
Advantages and limitations of AMP pages infographic
How to set up AMP on your website
You can create AMP pages following HTML markup or using a CMS (through a plugin or custom functionality).