What is digital marketing and what is its importance

The number of Internet users is growing every day at a global level. According to the latest report on the subject! by We Are Social and Hootsuite!  while in 2018 there were 4.021 billion Internet users (53% of the world’s population)! last June the figure reached 4.388 billion (57% of the population). Significant penetration that! added to the explosion of social networks and technological development in general! has increased the importance of digital marketing as an effective marketing model! positioning it as a priority for companies that want to increase their reach and presence on the web.

In order to succeed in digital marketing! you must first know the basics that will allow you to better understand the strategies you should adopt.

In this article we will learn what digital marketing is! its importance! its characteristics! the benefits for your organization  and some examples of successfully applied digital marketing.

What is digital marketing?

Carrying out brand communication or promoting th ecuador phone number data trade of a product or service using digital media with a dedicated strategy specially studied to enhance the results and impact of our commercial actions on the Internet is what we define as digital marketing.

Online marketing brings with it new communication attributes! digital KPIs linked to web services that not only capture user data! the interactions they perform when viewing! clicking on or visiting a site! but also allow us to know in detail! and then translate into metrics of interest and monitoring! what our clients and users are looking for! like or show real interest in purchasing.

Digital marketing employs a variety of digital tactics and channels to connect with target audiences online  ! including email marketing! pay-per-click (PPC) advertising! search engine optimization (SEO)! content marketing! and social media marketing.

Best of all! it can work very well for different types of businesses singapore data in any industry! as its implementation and coverage are tailored.

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Digital marketing can be done with very small budgets! achieving niche reach. In addition! it is scalable! allowing for growth of both the company and the online marketing project.

Most people do their research and shopping online. In fact! figures compiled by HubSpot indicate that by 2021! global retail e-commerce will reach sales of over $4.5 trillion! and that 47% of shoppers viewed 3-5 pieces of content before engaging with a sales rep.

Characteristics of digital marketing

In order to better understand what digital marketing is!  it is important that you also know the specific characteristics that differentiate it from traditional or offline advertising. Take note:

• Personalization:  The modern consumer has access to a code of conduct based on colossal volumes of information! which allows them to have control over their purchasing journey and! in a way! to disdain intrusive advertising that is not aligned with their interests. They greatly appreciate personalization. In fact! statistics compiled by Omnicore  indicate that 40% of mobile users say they will spend more money with a company if they receive a personalized coupon . Digital marketing! through data tracking and marketing automation software! allows you to deliver offers and content to Internet users according to their searches and needs. In this way! you have greater possibilities of increasing the conversion rate.