Customers are no longer iraq whatsapp number data
content acting as merely passive viewers of your company’s messaging — instead, they’re increasingly on the lookout for personalized experiences, quick responses, and the convenience of engaging brands on the platforms they know best.
Business messaging channels — and WhatsApp in particular — are now emerging as a “sweet spot”, combining the usability of mobile messaging protocols with the security and reliability of business-grade communications.
Below, we’ll explore some recent findings — including a Meta study exploring marketers’ attitudes toward business messaging platforms like WhatsApp — to identify the four major ways marketing leaders should be employing these platforms to help achieve their broader business goals.
Boosting Brand Awareness and Reach
Increasing the number why linkedin is essential for b2b generation
of customers who come across your brand in the first place can be a big help when it comes to maximizing your campaigns’ effectiveness. Thankfully, some of the most helpful megaphones around come in the form of business messaging channels.
Messaging apps are gaining a significant edge over other channels, even surpassing the user base of social media itself by about 20%.1 Around 2.9 billion people worldwide use Messenger and WhatsApp, offering nearly half the world as a potential audience for targeted and personalized marketing communications. Indeed, another study found that texting is the most used communication channel among Americans under the age of 50.2
Impressive as WhatsApp’s potential reach may be, it’s only underscored by the platform’s staggering open rates. With a 98% open rate (compared to a mere 20% for emails), customers are more likely to see, engage, and click your messages when you approach them on their preferred channel.3
Improving Customer Satisfaction and Retention
Business messaging egypt data platforms like WhatsApp are bringing about a revolution in customer satisfaction and retention.
Consider this: In 2022, 55% of businesses texted their customers, a 27% year-over-year growth from 2021. The same study found that 70% of consumers subscribed to at least one company’s business messages during that time, which itself represents a 12% increase from the previous year.6
Marketers, for their part, seem pleased as well: 81% of them report that these channels help them build stronger relationships throughout the customer journey, at points both pre- and post-purchase.7 As these numbers suggest, the growing embrace of platforms like WhatsApp aren’t just a passing trend, but a sizable (and growing) force in the marketing landscape.