Invested massively by B2C communication for several years, social selling is a practice more often observed with attention (or curiosity?) by B2B marketing and communication decision-makers than implemented as part of a communication plan.
The lack of understanding of the mechanics of social selling can explain this distrust. However, B2B has everything to gain from deploying a digital strategy to optimize its e-reputation.
6 good reasons to deploy a social selling strategy in B2B
1 – Visibility & Notoriety
Social networks are whatsapp data powerful and less expensive visibility spaces than traditional media for:
• promoting your company, brand, products, expertise, etc.
• keeping people informed about your news: events, initiatives, calendars, etc.
2 – Business opportunities
Social networks expand the company’s range of tools and sales devices to:
• supply the sales cycle with leads and contacts,
• attract suspects/prospects into the conversion funnel scripted by marketing .
3 – Customer relations
Social networks allow you to interact with your community to:
• maintain links with your prospects and customers ,
• be in phase with its most connected targets .
4 – Employer Brand
Social networks are a offer interesting content to engage people fantastic showcase for promoting the employer brand. It is also an additional recruitment channel that allows you to:
• publish offers and consult applications by quickly accessing candidates’ social profiles,
• broaden and diversify the sourcing of skills and profiles.
5 – Event promotion
Capitalizing on the bfb directory viral power of social networks is particularly effective for:
• at a minimum, guaranteeing the visibility of an event,
• sending out invitations.
6 – Branding
Social networks are a fantastic channel for:
• telling the story of the brand, evoking its history, bringing out its personality.
• around the brand to react to negative noise and monitor damage to its reputation.
Phone Partners: your webmarketing and inbound marketing content.
Partner of SMEs and major accounts in industry, construction and services since 1986, Phone Partners is a specialist in prospecting, acquisition and loyalty.
Our expertise in the field of business development and, in particular, in Inbound Marketing, allows us to support you in adopting this web marketing technique:
- Carry out an inventory of your processes, tools and elements enabling you to implement an Inbound Marketing strategy.
- Identify ideal customer journeys based on your specific business and offerings.
- Recommend a Marketing Automation tool based on your needs and your internal organization.
- Implement, configure the Marketing Automation tool and integrate the available data.