For example: Google ecommerce tips This is what the users see at the bottom of the first e-commerce best practices guide. Google ensured that each guide provides the how’s and why’s of each topic to make them easier to understand for developers and businesses so that they won’t have to do the hard work of figuring out if something is necessary or not. decade of making things more transparent for their users. The year 2011 brought users the ability to manage ad preferences and block specific advertisers from the SERPs and email. Fast forward to 2020, they expanded their 2018 identification policy for political advertisers into a full-blown advertiser identity verification program.
They created this program to help users
know more about the advertisers before taking any further steps to engage with their ads. Now, they’re bringing us advertiser pages as the latest Google Ads update. According to Google’s announcement last Sept. 22, this will give more transparency and control to users. So, what’s in the advertiser pages update? And what are its implications for advertisers? What’s in the advertiser pages Advertiser pages is the next step of enhancement in Google’s ad disclosures, building on the verification program I mentioned earlier. In the advertiser pages, users will be able to check the ads from the past 30 days that had been run by a specific advertiser by clicking “About this ad” and “See more ads by this advertiser” as seen below.
Google advertiser pages Screenshot from Google
Let us say that you saw an ad on YouTube for a product or service and it caught your interest, but you didn’t know much about the company. You can check their advertiser pages to see their past ads and get to know them better, so you will be more informed before deciding to head off to their website to check their other services or to make a purchase. It was also mentioned in the announcement that “users can more easily report an ad if they believe it violates one of [their] policies.” However, it is not clear yet how exactly the advertiser pages update will make reporting ads any easier since the current reporting scheme seems to be working well already.
Here is a screenshot of the “Report this ad”
using my browser: Report this ad browser screenshot Here is a screenshot of the “Report this ad” using YouTube: Report this ad YouTube screenshot In any case, the goal of the advertiser pages is to give users better control over their ad experience, and we look forward to seeing that. The United States will be seeing this new ad enhancement in the next couple of months. As for the rest of the world, we will be seeing this in 2022. What its implications are for advertisers As mentioned earlier, ads over the past 30 days will now be viewable for the user.
This means that the new update lets previous
ads serve as a track record for the belgium phone number library brand. That can be a good thing and a bad thing. If you’re an advertiser who has consistently released ads that haven’t sparked anger and controversy online for 30 days straight, then you don’t have anything to worry about. However, some companies drop the ball and release questionable ads. Take this #PandemicEffect ad of the Belo Medical Group, in which a woman gains weight, grows out her body hair, and gets acne from watching the news: GIGIL Pandemic Effect Screenshot from Manila Bulletin The Group had to release an apology statement for the ad and at some point, had to take it down due to the significant backlash that they faced.
Had the advertiser pages been released at
that time, users would have seen this ad as part of the brand’s track record. They are far from being the only one to drop the ball, however. Other examples are companies who celebrate LGBTQ+ folks during Pride Month to make sales then abandon them for the rest of the year. Numerous companies have been called out for corporatizing advocacies and turning them into branding opportunities. Now, users will be able to see which companies perform these acts as they will now have their ad track record visible to the community. That said, companies will have to scrutinize the messaging of their ads even more before running them as the more curious and meticulous users will be able to see their previous ads through advertiser pages.
Another implication is that users will get to
know you more before heading to customer relationship with whatsapp business platform your website, as mentioned earlier. This means that more users who will land on your website are most likely already further down the sales funnel and are interested in purchasing your products or services as they have already checked your previous ads through your advertiser pages. Website accessibility is the ethical practice of ensuring that your website can be understood and navigated easily by disabled users. There are four reasons why you should be adding website accessibility to your SEO list: A significant aspect of SEO is optimizing for people, meaning we should be optimizing for everyone, including disabled users.
Websites that are not optimized can lead to less
searches and less visibility, since uk data people will generally stay away from them. According to the World Wide Web Consortium (W3C), “Case studies show that accessible websites have better search results, reduced maintenance costs, and increased audience reach, among other benefits.” This shows that website accessibility is an integral part of SEO. Google values website accessibility. According to their Accessibility page, “Everyone should be able to access and enjoy the web. to do. Foregoing accessibility means willfully barring entire groups from accessing communication and information and hindering them from fully participating in society.