Google searches involve several criteria, including rankings in the app store. Anyone who has apps knows the importance of being among the first pages of the search engine. This is seen as a boost to greater visibility.
However, competition between apps is fierce, as new apps are constantly being releas. The public does not always remain loyal to one app, largely due to the wide variety of options.
Having a good position in the stores means that the number of downloads of that app is high, and in general this is basically what happens. As the user base increases, the app tends to rise in the rankings, thus always being closer to the first pages of search results.
But this process does not depend only on the number of downloads, as there is much more at stake.
In this article, you will learn more about how rankings work and what they are for. Follow along:
What are app store rankings?
The Apple Store and Google Play are the two largest app stores, using algorithms to determine the position iran phone number data of apps in terms of popularity. These algorithms are represent by keywords, for example, which help to find apps more easily.
Therefore, the algorithms us within the stores are basically rankings. Within one of them, it is possible to define lists of applications that are standing out the most, either by number of downloads or by the number of times they are search.
Stores do not disclose what they use to calculate an app’s popularity, but it is understood that some factors are studi to determine the rankings. In this case, the average rating, download how to connect your domain and install and installation count, as well as uninstalls, the use of the app itself and its growth rates are taken into account.
To improve the ranking position
As mention above, the number bz lists of downloads alone does not make an app rank first, although it helps. This is just a quantity that is calculat by the algorithms, but there are other factors.