I decid that if it’s funny to me and it’s normal for me, we’ll do it. There’s a very fine line here. There are tire shops on the outskirts with vulgar names, where, except for this sign, there is nothing – that’s one thing. But we are not just a funny name.
We provide quality services
We worry about design, we come up with something interesting, and the sign became the cherry on the cake. We enjoy this hype, but a lot of time pass, and people realiz that this was not just a joke. What were the initial costs? I thought . I did it with at least four and a half, and now the investment amount has reach about 10 million.
The biggest expenses at the start were:
2.5 million repair, purchase of equipment and custom-made furniture 600 thousand launch of a coffee shop 100 thousand cosmetics 100 thousand opening party In addition to these, there was a stupid business plan for 32 thousand rubles and minor vk database expenses on lawyers to draw up documents. My friends also help me a lot.
My friend, graphic designer
Dasha Gromova, made the brand book for a ridiculous amount, and we develop the design project with Anya Churkina from “Pensi” for free. We spent a fair amount of money on the repairs. There is a separate story about love with the tools such as satisfaction premises. The building is in the center, not far from the embankment, but in a difficult condition. Previously, there was a place with shavoukha, which is given out of the window.
I kept walking past it, thinking
“I wonder how many square meters there are?” And then I saw this place on Avito for 40 thousand a month – an attractive price, but I don’t have the money. The next day I went to see it. The house is old, with meter-thick walls and wide windowsills. Inside, the walls usa data are torn down to the brick: the previous tenants want to open a loft cafe.