At some point, everything came together: experience working in a human hair salon, managing processes and creating visual concepts for business – I decid to open my own offline space. I settl on grooming because I love animals very much.
I have two dogs and a cat
J understood how a salon for people works, and I decid to do the same for animals. There were no analogues in the city, and in general I had not seen such a format. The idea for the project was born in July 2021, in September we already rent a space, and open in April 2022. Anna Chernavina, founder of the Moi Pёs Duke salon.
What do you mean by format?
The approach to interaction with clients is a careful attitude towards people and animals. of beauty and adequacy in all existing circumstances. Moi Pës Duke is not a streaming story where 10 groomers continuously bang out on cheap materials. We are loan database not just about “washing and grooming a dog”.
We are about a community of honistic
People who are not indifferent to aesthetics. How did you understand that there was demand and that the format would work? I thought that if I and allows customers to interact my friends ne it, then someone else would be found it’s all simple and unscientific. Naturally, we made a cross-section by region: we look at what salons already exist.
How they work, what they look like
Honestly, the ambition to do it the way I want was much more significant than some super-deep market analysis. I believe that there are infinitely many factors influencing the success of a business, and reality is so unprictable that it is impossible to calculate the success of a project. I just don’t believe in it. Was there a business plan? Yes. The usa data most uselessly spent money in my life. I order it because “it had to be that way”, and to show specific figures to potential partners.