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Tag: b2b lead generation

  • Keys to optimize your fanpage

    1 | Be careful when choosing the name

    Look for keywords directly related to your brand name and the business area it is dedicated to.

    Easy-to-remember, simple names will help your audience find you. Also, remember that the first word in your fanpage

    name will be used by search engines to display you in search results.

    Use that keyword as much as possible, at least in the name of the fanpage, its URL and in its description.

    2 | Enter your complete information

    Your business description is essential for those looking for information related to your business.

    Contact numbers, website links, prices, optimize your fanpage opening hours, and information about products and

    services are basic information that users usually look for on a fan page. In addition, having complete information provides credibility.

    In particular, the phone number and address are useful for your page to be indexed by Google and appear in searches.

    The address must be complete (including country, city, optimize your fanpage postal code, state or region, and street) and the phone number must have the country code.

    3 | Customize your URL

    Facebook allows you to replace the identification numbers that united kingdom phone number list are automatically

    assigned to you when you create the fan page. So, tip: use a name that is related to the real name of your company.

    But be careful! You can only do this once, so you must be very how to useaito grow your businesssure of the name you are choosing.

    Doing this not only gives a better image of your fan page to your users and potential customers, but it also makes your page easier to find, benefiting organic traffic.

    4 | Be visually appealing

    Your profile photo and cover photo are the perfect places to showcase a great design. Make sure the visual image is in line

    with your brand, but also catches your target audience ‘s attention and motivates them to click through to your page.

    Remember that, in addition to all these recommendations, it is spam data important that you offer quality content, in line with the audience you want to reach.

    Do you have questions? Contact the Zebra Pack if you want to learn more about content marketing to boost your business. We’ll be happy to help!

  • Benefits of Digital Marketing for SMEs

    Today, digital marketing has positioned itself within the Internet as a necessary tool for companies. Likewise, digital marketing has revolutionized the ways in which a consumer purchases or requests a service. 

    According to data from the Santiago Chamber of Commerce , e-commerce has grown by around 30% in the last five years and there is 90% of consumer power connected to the digital network in the country.

    In this article we explain what an SME is, as well as the strategies and benefits of digital marketing that you can develop for an SME. 

    We invite you to continue reading!

    Digital marketing for SMEs

    With the rise of e-commerce , it has become necessary for SMEs to innovate in the digital area and offer their services through the Internet. In this way, digital marketing becomes a necessary tool for this purpose. 

    Through digital and social media strategies, SMEs have joined this tunisia phone number list paradigm shift, positioning themselves in the world of the Internet and attracting new customers through their brand and identity. 

    Digital marketing strategies for SMEs

    There are different strategies that an SME can develop for its business on the Internet. Some of them are:

    • Social media  strategy : Refers to strategies implemented for social media. Whether it’s Facebook, Instagram or even Tiktok, the idea is to position your SME and attract new customers. 
    • Content strategy : It is one of the most efficient ways to exist on the Internet. Creating a website allows you to professionally establish a presence for your SME. 
    • SEO  Strategy : The SEO (Search Engine Optimization) strategy will allow you to achieve organic positioning in Google search engines.
    • SEM strategy : In the case of the SEM (Search Engine Marketing) strategy, create an e-shop quickly and easily with zoho commerce you can appear in the top positions on Google through paid ads.
    •  Email Marketing Strategy: Email marketing is a strategy
    • gia that seeks to send emails to specific and potential customers, spam data offering products or services in a direct and personalized manner.

    Benefits of Digital Marketing for SMEs

    Digital Marketing Online channels offered by digital marketing are the most effective tool that SMEs have to increase their sales. This tool allows advertising to effectively reach people interested in the products or services offered.

    Likewise, there are other benefits that a digital marketing strategy generates for SMEs, such as: 

    • Greater presence and universality: Having a presence on the Internet allows you to have a diverse and universal audience. You can have clients from all over the world who are interested in buying your products and services.
    • 24-hour availability: Being online allows you to be available 24 hours a day. This will give you the possibility of generating more purchases without having to have your physical store open. 
    • Better defined target audience: Opting for digital strategies will allow you to have a better understanding of your target audience. This will allow you to know more clearly how to communicate and sell your products to your customers. 

    What is an SME?

    The acronym “SME” stands for “Small and Medium-sized Enterprise”. According to Oxford Languages , SME refers to a “small or medium-sized enterprise in terms of revenue volume, value of assets and number of employees”. 

    Each country determines, under its own terms and laws, what it considers an SME and the amount of annual income they must receive to be considered as such. However, as a general rule, SMEs are universally known as smaller companies. 

    How many employees does an SME have?

    Knowing how many employees a SME has is a common question that users ask. According to the SME statute , a small company has 10 to 49 employees and medium-sized companies have 50 to 199 employees.

    Digital Marketing Agency for SMEs

    If you need support for your marketing, development, maintenance and/or website positioning, you can contact us . We are at your service to make your company a reference in the digital world.

  • What is a fan page and how does it help boost your business?

    Did you know that an optimized and well-used fan page not only helps you increase the number of likes, but also

    generates more organic traffic ? If you still don’t know exactly what a fan page is and how it can help you boost your business, don’t worry, this article will clear up any doubts. Keep reading!

    What is a fanpage?

    It is a social network created by Facebook , in which all the people who are interested in a particular service, product or topic meet (digitally and symbolically), just by giving a “like” or “I like” the page.

    Fan pages are usually aimed at companies, entrepreneurs or blogs, singapore phone number list although in reality, anyone can create one.

    For companies, a fan page works as a communication channel where they can do marketing, either by informing about

    news, giving tips, the advantages of their product/service, starting conversations with their followers, etc.

    We know what a fan page is, but how does it help boost your business?

    Now that you know what a fan page is, you probably already have an idea of ​​how it could help boost your business.

    The truth is that this is a medium that, as we said before, helps comparison of the best customer support tools you

    facilitate communication with your followers, which in turn allows you to show yourself in a much more accessible way; a

    fundamental aspect for your clients to feel confident with your brand.

    On the other hand, unlike a common profile created on Facebook where you can only connect with up to 5 friends, by

    creating a fan page you will have no limit on followers or fans, being able to reach more and more prospects.

    In addition to this, by researching in depth about what a fan page is, you will realize the many conversion opportunities it

    offers you, such as, for example, it has “Call to action” buttons that you can insert on your fan page, encouraging your

    followers to take an action, such as visiting your website.

    Another way to improve your conversions is through data analysis. With the fan page you can find out the statistics of

    your fans, such as location, age, language, among others. You can also find out the visits to your page, the most

    commented posts, most viewed videos, among other data, thus improving your marketing strategy.

    Finally, through the Facebook Business Ads tool , you can create advertising campaigns to achieve different objectives,

    whether it be promoting your page, increasing conversions on the site, spam data getting more views, boosting posts,

    among others.

    How to create a fan page on Facebook?

    It may sound complicated, but in reality, it is simpler than it seems. Follow the steps below and learn how to create a fan page:

    1. Make sure you have your personal Facebook profile: As a first step, you must have at least your own
    2. personal profile. If you don’t have a profile, just go to facebook.com and click “Create new account.” It will ask you for some information, such as your name, email, password, date of birth, and gender.
    3. Create your fanpage: Once you are logged into your Facebook account or profile, you can start creating your fanpage. To do so, click on this link .
    4. Start by entering the category to which your fan page belongs. You will see two options: one is “Business or brand”,
    5. and the other is “Community and Public Figure”. In this particular case, you should enter business or brand. Click “start”.
    6. Fanpage name and category

      A box will appear fan page where you must enter the name of your page, which in this case must be the name of your business or brand. <br />

    7. In addition, you must enter the category to which it belongs, whether it is fashion, technology, food, beauty and cosmetics, health, etc. Once you have completed this step, click on “continue.”
    8. Business or brand information: The next step is to describe your business information. To do this, you will need to include the address and number where users can contact you.
    9. Important: Regarding your address, Facebook gives you the option to not display the exact address, but only the city, state or province to which your business belongs. When you have completed this step, click “continue.”
    10. Profile photo: Now you should show your brand image, if possible, through a logo that identifies your business;
    11. this should have a size of 180×180 pixels, so that its design can adapt to different devices and be displayed correctly. <br />
    12. Cover photo: In addition to your profile photo, Facebook also gives you the option to add a cover photo, which is
    13. larger (851×315 pixels). Take advantage of this space and add a brief description of your business, such as “pet accessories” or “vegetarian fast food.

  • 7 digital marketing strategies in the automotive industry

    Selling and buying a car (regardless of the model and use) is a transaction that is carried out after analyzing, comparing and obtaining as much information as possible about the vehicle you wish to purchase. It is not enough to just go to a dealership or talk to a salesperson, it is also important to have online information that helps boost the sale.

    Nowadays, those interested in purchasing a vehicle first go online to look up more information on websites, YouTube, social media or any other source of information they find. For this reason, you need to have different strategies that help answer questions and attract the ideal customer to your dealership.

    Today in this article, we will provide you with various digital marketing strategies that you can carry out to promote the cars you sell and consolidate your image in the automotive industry.

    Digital Marketing Strategy for the Automotive Sector

    The goal of every business is to sell, increase revenue and have qatar phone number list satisfied customers. To do this, the sales team must rely on different digital marketing actions to reach the goals set for the month.

    Before you start any digital marketing campaign, it’s important to define your target audience. Who do you want to reach? What characteristics do they have? What needs do they have in terms of vehicles? By getting to know your audience better, you’ll be able to personalize your messages and strategies for greater impact.

    The first step we recommend is to create a Buyer Persona to capture all the relevant information about your potential client in order to correctly segment digital marketing actions.

    The automotive industry is highly competitive and digital marketing strategies can make a huge difference. Below, I share with you some strategic digital marketing tips for the automotive industry:

    • Implement an Inbound strategy:

    With an effective Inbound Marketing strategy you can establish your brand as a trusted resource and attract the right prospects to your business.

    Keep in mind that when prospects arrive at your dealership online campaign automation they are already informed and are looking for valuable information to help them make the final purchase decision, such as credit options or the availability of the car.

    • Rely on a CRM and automated marketing:

    Using a CRM ( Customer relationship management ) is a strategy that will help you keep your prospects and customers organized, since you can see in a single screen what stage of the purchasing process they are in. Integrating Marketing Automation into your strategy is essential.

    A plus is having the CRM (Customer relationship management) connected to an automated marketing software to send emails and messages efficiently and in a timely manner. 

    At Cebra we can help you with Hubspot, a CRM that will help you optimize the tasks of the entire team. We are Diamond Solutions Partner and leaders in Latin America.

    • Have a presence on social media

    Social media is an excellent tool for the automotive industry. You digital marketing  can use platforms like Tik Tok, Instagram, Facebook, YouTube to showcase your products, launches, promotions and events.

    Additionally, you can create interesting and educational content for your audience, such as maintenance tips or advice on choosing a vehicle. It is best to create content for each platform, since each one has a different audience.

    A compilation of statistics published by MarketSplash indicates that 92% of people trust recommendations from individuals (even if they don’t know them) more than those from brands.

    At Cebra we can help you create a successful social media strategy .

    • Offers educational content

    The automotive industry can be complex for consumers, so offering educational content can be very helpful. Creating buying guides, car brochures, maintenance tutorials, or videos with specialists talking about the features of your products will help you establish yourself as an industry expert and build trust with your customers.

    It is also essential to generate high-quality, engaging visual content. Use photos and videos to showcase the car’s attributes and highlight its features.

    According to Demand Metric figures , content marketing is three spam data times more effective at generating leads than traditional marketing and costs 62% less.

    • Use email marketing

    Email marketing is a very effective tool that you can implement to digital marketing  send newsletters with news, promotions, and updates about brands and their cars to an existing, segmented database.

    You can also use it to send maintenance or oil change reminders to your customers. It is best to use a sending software linked to a CRM.

    • Use ads and landing pages 

    Without a doubt, one of the strategies that yields the best results is the use of digital ads. Creating campaigns on different platforms such as Meta or Google Ads and targeting them to a landing page will allow you to obtain prospects with a high interest in purchasing.

    Take care of every aspect of the ad such as content, graphics, targeting and budget.

    • Incorporates virtual reality (VR) and augmented reality (AR)

    Virtual reality (VR) and augmented reality (AR) are technologies that are increasingly being used in the automotive industry to improve the customer experience by allowing customers to interact more closely with their cars.   

    VR and AR are being used to create unique and immersive marketing experiences for customers. This allows businesses to stand out in a competitive market and attract new customers.

    It also allows customers to experience the feeling of driving a vehicle without having to take a real-life test drive.

  • Tips for defining digital marketing objectives

    Digital marketing is gaining more and more momentum on the Internet. This is an indispensable tool, especially with the increase in people accessing the Internet and browsing online. 

    If you want to create a marketing plan, it is essential to be clear about what you want to develop. That is why the purpose of setting objectives in digital marketing is to define specific results that you want to achieve in a defined period of time . 

    In other words, defining digital marketing objectives will serve as a guide to determine whether or not the goals initially proposed are being achieved. It is also important to consider that these objectives must be in line with the guidelines of our business.

    For example, if we have a business and we know that a website is paraguay phone number list essential, the first thing we must do before creating a website is to define the purpose that this page will have and what you want to achieve with your brand through it. 

    Learn more about digital marketing objectives. We hope you manage to get the most out of the strategies!

    Digital marketing objectives

    As we have seen, defining digital marketing objectives in a project is essential. Understanding that digital marketing is everything that includes online digital technologies to promote products and/or services .

     In this case, there are different methodologies for working in the evaluation of vintage item digital field. However, the most important thing is to create a marketing plan from the beginning that allows us to measure our results over time. 

    For this purpose, there is a methodology used in digital marketing called SMART objectives . 

    What are SMART goals?

    SMART objectives are a methodology within digital digital marketing objectives marketing. These acronyms in English refer to: Specific, Measurable, Achievable, Relevant and Time bound .

    In Spanish, each of these acronyms refers to the fact that the objectives we are going to create must be: 

    • Specific
    • Measurable
    • Achievable
    • Relevant
    • Defined in time

    You’re probably wondering what examples of SMART objectives exist within digital marketing. In this case, if you have a business, your objectives can range from increasing your sales, generating engagement, increasing reach, increasing impressions, among many others. 

    Thanks to this way of working and regardless of what kind of specific strategy you are using in digital marketing, you will always be able to benefit from being aware of all the factors related to a campaign or objective. 

     

    SMART definition of objectives 

    As we saw earlier, an effective and measurable way of working is to have SMART objectives. This acronym, which means “intelligent” , will allow you to have enough digital marketing objectives criteria to define the direction of your campaigns or objectives.

    It will also allow you to compare your growth over different time spam data periods and help you establish a general overview of your company and know its projected results.

    How do each of the SMART objectives factors work? Here we explain them:

    Specific

    It refers to a task or action that can be defined precisely. For example: “Increase the number of blog subscribers.” 

    Measurable

    For this factor, you need to know if you have the necessary tools depending on what you want to achieve. For example, if you use a CRM like HubSpot , you can obtain different metrics: click rate on your emails, on social networks; conversion rate of forms and other lead magnets, etc.

    Reachable

    This factor is essential: your goal cannot be to increase sales by 3000% if, historically, you have never come close to achieving it. The goal must be realistic, exceeding your previous goals, but in a way that is possible.

    Relevant

    In order to keep the overall objective in mind, the goals you set for your project must be related and relevant to what you are looking for. For example, if your goal is to increase the percentage of sales, you should focus on that and not on getting more subscribers to your blog, since those prospects are at a distant stage from the one you are targeting.

    Defined in time

    SMART goals are not “always on” campaigns , as they must be specified in the time frame in which they are to be carried out. For example, we could say “get more blog subscribers in Q3”.

  • What is Growth Marketing and how does it benefit us?

    Growth Marketing is a comprehensive process of developing and executing experiments within a short period of time, the

    purpose of which is the rapid growth of a company at much lower costs .

    This technique, which initially became popular among startups and was later adopted by the rest of the companies, is

    based on scientific data generated in the conversion funnel , to find innovative ways to increase user acquisition.

    Experiments designed in a Growth Marketing strategy are characterized by being focused on the total value of the client, observing their cycle and achieving good returns.

    What are the strategies of Growth Marketing?

    Growth Hacking also involves the combination of strategies such as Inbound Marketing , Growth Hacking , Product Marketing and Agile Methodologies , which are totally complementary.

    As it is a customer-based process, Product Marketing is nigeria phone number list essential to understand the customer

    and know their needs and expectations, as well as to develop products that are well positioned among the company’s buyer personas.

    It also contains elements of Growth Hacking (a process with which it could be confused), since both seek to create ideas that generate clicks and rapid growth.

    Just like Inbound strategies, Growth Marketing aims to deliver content that is appropriate for the target buyer. This content must be useful, relevant and valuable.

    Agile Methodologies are necessary for the development of this process, since it is necessary to measure and repeat

    experiments constantly, and make decisions based on therefore, their results. For example, methodologies such as Scrum will be very useful, since they provide a very efficient framework.

     

     How to implement a Growth Marketing strategy?

    The implementation of Growth Marketing in your Growth know your customers rmf analysisMarketing business must be carried out by a specialist in the area, who will start some processes that we will mention below:

    • Product creation

    It may sound pretty obvious, but it’s not enough to just create a good product. It will have to solve some problem or need

    of your target audience. To make sure you’re on the right track, you can ask for feedback and validate your idea.

    • Set the target

    All products and services exist to solve someone’s problem. That “someone” is never “everyone” because they have specific characteristics and behaviors that are determined by the creation of a Buyer Persona .

    • Evaluate the idea

    In reality, this evaluation is not for you to do, but for your first users, who should match the Buyer Persona you created. This evaluation will be based on the conversion funnel and each of its stages:

    • Acquisition: Getting your brand recognized by people.
    • Activation: The first experience users have with your brand should be satisfactory.
    • Retention: Getting your customers to come back.
    • Revenue: Generate revenue with your brand.
    • Reference: Getting your customers to tell other people about your brand.

    All of these stages should have a specific metric to therefore, more accurately spam data measure the success of your ideas.

    Why use Growth Marketing?

    Growth marketing knows a brand in depth to make it grow, Growth Marketing  not just in numbers, there are many benefits that the growth  methodology offers :

    • More loyal consumers

    As we have already mentioned, this practice has a special focus on the customer. In this way, a better study of their cycle

    can be ma de, and thus more efficient actions can be taken with them in mind. This will allow the acquisition of consumers committed to the brand.

    • Speed ​​to market

    Conducting experiments in a short period of time will allow for rapid obtaining of results and, therefore, the implementation of launch strategies in less time.

    • Better Return on Investment (ROI)

    Therefor,through Growth Marketing, companies can work on building marketing strategies that are characterized by being more

    profitable, sustainable, replicable and oriented towards sustained growth of their businesses.

  • What is spam and how does it affect your company’s marketing?

    Are you getting spam emails in your inbox? You didn’t subscribe to them and they are annoying, right? This is called Spam. 

    There are companies that use spam emails to promote their products online. However, this invasive tactic can drive away potential customers instead of getting them interested in what the company has to offer.

    Although spam is a common technique, it can seriously damage your digital marketing strategies. That’s why, in this article we explain what spam is, how it affects marketing and how to do email marketing without falling into these practices.

    What is Spam?

    Spam refers to those annoying unsolicited messages that morocco phone number list bombard your email and other media. Not only is it a huge problem in electronic communication, but it also makes up at least half of all online communication.

    But that’s not all. Spam is now also filtering through social media and even bothering you with unwanted phone calls. And be careful, because many of these messages are fraudulent and try to scam you and compromise your personal information.

    However, it’s not all bad. There are also those emails that companies send to promote their products and services. But if they don’t have a solid email marketing strategy, those emails become spam and ruin the company’s reputation.

    What is email marketing?

    Email marketing or mailing is a digital communication spam and rmf step by step how strategy where emails are sent en masse to current and/or potential customers. This serves to generate brand recognition, promote content and generate new prospects.

    The danger of spam in digital marketing:

    Being labeled as Spam can have serious consequences on your marketing efforts. Being penalized can hurt your results, so you need to be careful when sending email marketing campaigns.

    What happens if I am labeled as Spam?

    This will affect your reputation and make it harder for your emails to be delivered. Servers track the IP addresses of messages labeled as spam and add them to a blacklist shared with other servers, making it difficult to get off of.

    How do I avoid being classified as Spam?

    There are various tricks to avoid ending up in the spam or junk mail folder. Here we will give you some tips to properly distribute emails.

    How to segment contacts? 

    When sending out mass emails, make sure you are sending them to potential people who are likely to be interested in the content you are sending.

    For example, if you are promoting a product on digital platforms and you added a contact form, send the email to those who filled out that form and not to your entire database, spam and spam data how this way you will avoid being clicked as spam. You can segment in many ways: by date, by product, by city, etc.

    How to keep a database up to date?

    Keep your database up to date by cleaning up your mailing lists. Always refresh your contact lists by adding people who show interest in your products and services through forms and subscriptions. This will especially help you with segmentation when you send your email marketing.

    What are external mailing lists and why not use them? 

    Avoid using email addresses that have not given you permission to send emails to, therefore it is recommended not to buy email lists from third parties, nor use random email lists.

    How should the title and body of the email be written?

    Be careful when writing the subject of your email and the content you send, make sure it doesn’t look like spam. Be precise, direct, concise and as clear as possible. Avoid terms that seem misleading, sustained capitalization and excessive exclamation points.

    Don’t be insistent

    Don’t overdo it with sending emails, don’t send more than two emails to a person in a single day. Keep your sending frequency prudent so you don’t become invasive.

    Email Marketing Tools

    There are multiple tools for sending mass emails that will allow you to create content combining images, texts and videos with some recommendations to avoid going directly to the spam folder.

    These tools use templates or HTML templates, which will provide you with separations between the structure and the content, which will help you carry out an appropriate email marketing action.

  • How to create a corporate email?

    There are several options for creating a corporate email. One of them is to hire services that offer this type of corporate email, such as Google Workspace , among other providers.

    Another option is to have a web domain with the name of your company. Many times, when creating a website, you hire a hosting plan that includes the creation of corporate emails. Through Cpanel, you can create different accounts with the name of your business. 

    5 key facts for managing corporate email

    First, you must keep in mind the importance of this tool. Let’s keep in mind that a corporate email allows for more efficient email management , improving communications luxembourg phone number list with clients and suppliers. But above all, you must have your own domain, which reinforces the company’s identity and generates trust in recipients, more than an email with a public domain would do.

    Receiving an email from “[email protected]” is not the same as receiving one from “[email protected].” However, having your own domain is not the only thing you should keep in mind. You must learn to manage it properly.

     

    1. Take care of the wording

    It goes without saying that we should avoid spelling mistakes , as these can discredit your professionalism. However, when we refer to taking care of the writing, we refer more to the style in which you write your emails , for which we advise you to avoid sustained capital letters, especially in the jägermeister’s new b2b website subject of the email, this can give it a tone that is perceived as aggressive.

    As with capital letters, avoid excessive use of exclamation marks, as this makes the email sent less formal.

    2. Be precise with the information

    Try to be as direct as possible, avoiding overloading the text with irrelevant data such as graphs and images that do not provide anything to the recipient. If the information is very extensive, you can send attached files in formats that allow quick access. It is also advisable to avoid the use of emoticons, corporate email colors or fonts that can be confusing and divert attention, creating distraction.

    3. Responses and reminders

    Make sure you respond to all emails that require a reply , and when you do, you should “reply to all” those involved in that email, in order to avoid communication problems. On the other hand, if you have not received a response to an email, do not be insistent with reminder emails; wait a spam data reasonable amount of time to follow up, unless it is strictly necessary.

    Another thing you should avoid is labeling all the emails you send as “urgent,” because it can have a negative effect, and when it is truly urgent, the sender might not give it the importance it deserves.

    4. Emails for advertising and email marketing campaigns

    Create a user account specifically for this purpose, never send email marketing campaigns or user emails using your personal corporate account, and do so in moderation, using appropriate segmentation and considering a frequency for sending. Avoid being classified as spam, as if you do, you run the risk of no one receiving your emails.

    5. Create groups or work lists

    This is easy to do with corporate email accounts. By creating these groups and lists, your work teams and their members will be able to communicate with each other more easily, and emails from clients and other users will reach the managers of each area or department, speeding up responses and optimizing corporate communications.

  • E-commerce shipping : problems and solutions

    One of the biggest challenges for e-commerce in Chile, in addition to the usual problems of inventory control, stock

    availability and varied offering of items, is the delivery of products through the shipping services available on the market.

     

    Ensuring that they arrive in perfect condition, on time and at the exact place indicated by the customer are the biggest problems faced by these online stores.

    Read on to discover some solutions you can apply!

    How much has e-commerce grown in Chile?

    This type of online business has experienced exponential growth in recent years, so much so that just a couple of years

    ago (2018) there was a 30% growth in e-commerce in Chile, kenya phone number list with sales of 5.2 billion dollars.

     

    During 2020, the COVID-19 pandemic led all types of companies to operate and execute their sales processes through

    digital means, in order to stay active.

    The high demand for electronic commerce and the increased competitiveness of e-commerce contributed to a “collapse” in shipping systems, since this was the most convenient option to acquire what was needed.

    Person making an online purchase with a physical card in hand.

    Photo by Karolina Grabowska

    Due to the above, e-commerce in Chile has currently become a channel widely used by consumers – due to the convenience it provides at the time of purchase – which has forced certain brands to redefine their strategies and integrate omnichannel.

    How to evaluate the speed of delivery?

    If your brand has an online shopping channel – whether it was technological specifications including cyber risks born as an e-commerce or has integrated it as a new medium – one of the aspects you must consider is the speed of delivery, which is highly valued and decisive for consumers.

    Therefore, a solution must be found that allows our shipments to arrive on time and in optimal conditions, in order to make a difference and gain the trust and loyalty of buyers, but how to do it?

    And here a new question arises: which is the best shipping company? Well, the answer depends on the experience of each company.

    E-commerce shipping However, you can have a reference, because on the Internet you can find many reviews about the user experience, which gives an idea of ​​how good or bad the service they provide is.

    Shipping companies in Chile available on the market

    There is a wide range of shipping companies in Chile that provide this type of service, which can become a great ally for your e-commerce. Below is a list that you can consider.

    1 | Chilean Post Office

    It is a state-owned company that offers different delivery services, such as: express home package (deliveries to home in a

    maximum of 2 business days), express branch package (deliveries to one of its branches in a maximum of 2 business

     

    days), and express am package (deliveries before noon on the next business day of shipment).

     

    Please note: This company has a large number of complaints about lost, stolen packages and delayed deliveries.

     

    In addition, the response to complaints is very slow because their fleet is outsourced.

    2 | Chilexpress

    It has multiple branches nationwide, even operating as a franchise, spam data and offers different types of delivery

    services, such as: standard delivery (the next business day after shipment between 11 a.m. and 7 p.m.), short-term

    (delivery on the same day of shipment or the next business day before 11 a.m.), extended term (deliveries from 1 to 3 business days after shipment, which may be a Saturday).

    Please note: Chilexpress has a large number of complaints about lost packages and even poor service from its employees.

    3 | Starken

    E-commerce shipping This is a brand that belongs to Tur Bus Cargo and has 2 types of delivery services available.

    On the one hand, there are regular deliveries (from 1 to 12 business days. Depending on the region where the delivery is

    made), and on the other hand, there is express delivery (from 1 to 2 business days depending. On the region where the shipment is made). In addition, they provide a warehouse service if you need it.

    Please note: this company has multiple complaints regarding the safety of shipments and mistreatment of packages.

    4 | Blue Express

    They have 3 types of delivery: premium (delivery one business day later), priority (delivery within 24 hours in main cities), express (delivery within 48 hours in main cities between Copiapó and Puerto Montt).

    Please note: the instability of their digital platform sometimes makes, it impossible to track shipments, they have complaints about lost and stagnation of shipments, and they do not have a packaging service.

    5 | Athens

    They are specialists in big ticket shipments, having among their clients the renowned online store Linio.

    They make home deliveries, have the capacity to distribute within 24 hours, collect packages in stores, and have storage for merchandise in transit, ideal for those companies that do not have storage space during peak seasons.

  • Digital Marketing Automation Tools

    Before making such a recommendation, it is important that you evaluate the values ​​of each platform, which people on the team will use the tools and, above all, define the objectives you want to achieve before starting. 

    It is also essential that employees in the sales and marketing areas Digital Marketing  receive training to take advantage of all the tools provided by these automation software. 

    HubSpot

    It lets you create automated email campaigns , websites, ivory coast phone number list chatbots, workflows, and ads. You can also generate custom forms and landing pages to capture leads from your website or blog, automatically, and then import them into your HubSpot account. It also provides tools to track your campaign’s analytics and performance.

    You may also be interested in:  Cebra is now a HubSpot Diamond Solutions Partner!

    SendInBlue

    This tool allows you to automate workflows based on a set of rules and conditions that generate automated actions, such as sending emails and SMS messages, assigning contacts to categorized lists, and updating the contact database.

    Adobe Marketo Engage

    The platform builds predictive audiences and segments with Artificial Intelligence (AI), and also uses behavioral data and journey flows. This multi-channel tool can be used to develop we used to use simple mailchimp email marketing and social media campaigns thanks to the integration with Google Ads, Meta and LinkedIn Ads.

    Mautic 

    It is an open source platform that allows users to create multi-channel marketing campaigns such as email marketing campaigns. Lead Scoring also provides tracking Digital Marketing information on a website, how users interact with email campaigns, SMS and even on social networks.

    In figures…

    According to Statista , the importance of Marketing Automation is spam data on the rise and is expected to reach USD 25.1 billion by the end of 2023.  

    Around 80% of businesses still rely on email marketing to help maintain their customer retention rate. Emarsys.

    Potential customers are 7 times more likely to buy from a company that responds to their inquiry within an hour. Harvard Business Review.

    63% of companies that have incorporated marketing automation outperformed their main competitors. Moosend .

    80% of marketing automation professionals see improved lead generation and 77% see more conversions. Invescro .

    36% of marketers use marketing automation to eliminate repetitive tasks.  Market Splash .  

    As you can see, marketing automation is key to your strategy. Remember that its primary function is to facilitate the way in which you carry out your actions and optimize both your time and your resources to obtain better results.

    Don’t forget that staying up to date is vital to keep growing. Find out about the latest news and the best content on digital marketing through our blog and Instagram.

  • How often should you clean your email lists?

    You receive a lot of spam complaints and your bounce rate is also high

    Recipients can do two things with an unsolicited email: trash it or send it to their spam folder. The latter is the most dangerous for your business and brand.

    When inactive or inactive subscribers send your emails to spam, they send a message to their email clients: “This message is junk and unsolicited.”

    The email client pays attention to spam complaints . If you reach a certain threshold, your emails will be automatically sent to spam.

    Pay close attention to abandoning emails when they reach a moj database certain threshold . If an email bounces as undeliverable, there is likely a problem with the address itself or the owner’s email client.

    The answer is: As often as you can.

    You can start at three months, but if you have a large email lists and have never cleaned your email list, it’s time to start.

    The faster your list grows, the more often you need to clean it.

    Before you start cleaning your list, check for hard and soft bounces

    There are two types of bounces in email marketing: soft and hard.

    • A slight bounce indicates a temporary delivery problem. Your email service should try to resend the email and it will most likely succeed.
    • However, hard bounces are bounces that never go through. The email audit your existing content address is incorrect, the domain no longer exists, or the email server has blocked delivery.

    Many email service providers automatically clean up email lists hard bounces. Others force you to initiate a cleanup of your email list to get rid of the addresses.

    Send an email campaign targeting inactive subscribers to re-engage

    Before you clean up your email list, you can separate out any subscribers who have become inactive. They don’t open or engage with your emails, but suddenly they do.

    Send them a re-engagement email campaign that will bring them back. In singapore data the first email, ask if they still want to hear from you.

     Allowing them to click yes or no buttons will make the process easier.

    Remove subscribers who click “no” and entice those who click “yes” back into your business by providing valuable information, incentives, and discounts. Nurture them back into the funnel so they’re more likely to convert later.

  • Email cleaning will provide more accurate data and statistics

    Cleaning your email list will improve email deliverability and sender reputation

    Maintaining a clean email list ensures that your emails reach valid and active inboxes , improving your deliverability rates.

    Internet service providers (ISPs) and email clients track your email bounce rate and engagement level. A lower bounce rate and higher engagement level will improve your sender reputation.

    They signal to ISPs that your emails are valuable and that recipients gcash database want them, which leads to better inbox placement. It also helps your messages more consistently reach your intended audience.

    Your analytics are more accurate with a clean email list. Inactive or unengaged subscribers don’t skew your data.

    You can use these analytics to make informed decisions about your email marketing strategies, allowing you to tailor content more effectively and identify areas for improvement.

    The result is more targeted campaigns that reach your audience and deliver higher email engagement rates.

    How do you know it’s time to purge your list?

     

    Regular email list cleaning is essential to maintaining an effective email marketing strategy . For large, fast-growing lists, weekly cleaning may be necessary email find ideas to create new content cleaning to maintain optimal performance.

    You probably won’t need to clean your list that often.

    A good practice is to clean your email list from scratch every three months. Think of it as a quarterly maintenance task . As you grow your email list , shorten email cleaning the intervals between cleanings to keep up with the increase in volume.

    Warning Signs That You Should Clean Out Your Email List

    In addition to setting specific time frames for cleaning your email list, you should also watch out for warning signs that your list is bloated. Here are three main warning signs that signal a scrubbing issue.

    1. Your open rates are lower than ever

    Some businesses don’t even follow open courses. Hopefully, you’re not one of them.

    A low open rate indicates that many of your subscribers may email cleaning not be interested in your marketing messages. They may have left with a competitor, already purchased your product, or no longer need your service.

    The reason doesn’t matter because you can’t control it. However, you can singapore data  eliminate any downtime by cleaning up your email list.

    The CTR (click-through rate) of your emails is also much lower than usual

    Click-through rate measures the percentage of subscribers who click on the CTA in your email. If your CTR drops sharply, you’re walking a dangerous line.

    As mentioned above, CTR will almost always be much lower than the open rate. People often read emails without engaging with them further.