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The Hummingbird update is changing Google
Ungr for the Hummingbird update. Google’s biggest update in over 5 years. It goes directly against the long-tail. Eliminates encyclopedic queries…
All this and much more is contained in the Hummingbird update, which is quite revolutionary in its approach to answering user questions and is also the biggest Google update in more than 5 years.
Google announced the Hummingbird update
launch of Hummingbird, just the announcement that it’s been running for over a month and should hit 90% of searches. Even the oft-mentioned Caffeine update didn’t have the reach of Hummingbird. Caffeine was an update that significantly improved Google’s ability to index better and more. Caffeine actually, somewhat paradoxically, created better conditions for content spam or link spam. Users were not satisfied with this situation, and that’s why fix packs had to come, solving this situation. These were the Panda updates – targeting low-quality content and content spam, and Penguin – targeting primarily low-quality link profile. I think it was Google’s negative experience with so-called ” seoptimizers ” that led them to the idea of a better search. The overall concept of better search is supposed to be the first swallow, actually the first hummingbird, the Hummingbird. So, if not for the Caffeine update and its Panda and Penguin patches, Hummingbird would have no reason to exist. It is the direct successor of Google Caffeine.
We understand what you are looking for
The interesting thing about all of this is that Hummingbird doesn’t change SEO much because it doesn’t focus on links, content, or ranking results. Google is very well aware that its success lies mainly in user satisfaction. Satisfied search engine users get the right answers to their questions, and that’s what Google has focused on. To understand what a person is looking for and not just what words a given phrase is made of – that is, long-tail phrases will no longer be such a golden grail as before. In many cases, Google directly opposes people clicking on links in SERPs. Google wants to provide answers right in it. Which is not well received by many powerful content sites around the world and leads to many lawsuits.Hummingbird focuses on the following
functionalities – to achieve maximum user satisfaction directly in the SERP:
Conversational search
Imagine a situation where you are looking for something about Steve Jobs. You type “Steve Jobs” into Google, then you want to find out when he was born, and just ask “When was he born?” and Google itself will recognize that you are talking about Steve Jobs and offer you the corresponding result.Answers based on location
Since Google knows pretty much exactly qatar phone number data where you are, just ask it for the nearest Italian restaurant and it will suggest it based on where you are.
Better comparison
Google also comes up with a new result for the “wine vs beer” comparison query. For questions of this type, using the Knowledge this is usually the head of the company Graph, it displays essential information from both products in question directly below the question.Of course, this means that the Knowledge Graph goes much further and displays much more information directly in the SERP. Which is a clear hint for better implementation of microformats and other machine-processable information in web pages.
Where does the road lead?
Content, encyclopedic and comparison sites of the web can thereby lose traffic from Google to encyclopedic and comparison queries. People find a lot of things directly in the SERP. The CTR of the results in the SERP will probably also be re-evaluated, because, for example, the comparison result will push the natural results down quite a bit. For some queries that Google can understand better, sites will lose irrelevant traffic, but for the same reason. Because of conversational by lists search, people will come to you for a lot of strange phrases, but since you won’t see them , it probably won’t bother you too much.The History of Google
Omnipresent in the web landscape, Google is now part of everyone’s daily life. At the origin of the most used search engine in the world , the American firm Google has developed over the course of its growth a range of services in which it also asserts itself among the leaders. Notably the Chrome browser , Gmail messaging and the Google Play Store . From the very first steps of the company created by two Stanford students in the 90s to today’s giant, let’s look back together at the genesis of Google , the key stages of its development and the keys to an ever-growing success.
A search engine called Backrub
The history of Google begins in 1995, when two computer science students from the prestigious Stanford University in California. Larry Page and Sergey Brin , together created the Backrub search engine . A predecessor to Google. This search engine was the first to be based on PageRank , an algorithm that allows websites to be evaluated based on el salvador phone number library backlinks . Backrub was then hosted on the university’s servers. Its high bandwidth consumption prompted the two young computer scientists to become independent from Stanford. In 1997, to continue developing their project. They networked several low-power servers to create synergy. It was also that year that the Backrub search engine was renamed Google : a name that refers to googol (or gogol).
Creation of the company Google Inc
In 1998, Larry Page and Sergey Brin founded Google Inc. Then created its logo and brand identity. Which would follow all the evolutions of the logo. The company’s first steps were taken in a garage in this is usually the head of the company Menlo Park, rented by Susan Wojcicki. Very involved in the development of the Google project and still one of Page’s closest advisors today. The company’s growth accelerated with an initial investment of $100,000 made by Andy Bechtolsheim. One of the founders of Sun Microsystems. The azb directory number of employees increased to 8 employees and a first move was necessary, to Palo Alto. Which still houses the company’s headquarters. Followed by a fundraising of $25 million. With the number of searches reaching 3 million daily.
Seven rules for increasing conversion rates
Translat article by Marc Schenker, which describes seven simple rules for increasing the conversion rate of your online store.
Black Friday is the day when all sane Americans stay home, stuff themselves with leftovers and shop online. Let’s take advantage of this near-holiday and see how merchants are pitching their wares to us and how we could use the information to resign our own sites to be not only profitable, but awesome.
The article was translat with the kind
permission of webdesignerdepot.com . The original text of the article (EN) can be found here: 7 Black Friday rules for maximizing your site’s conversions .
If you want to increase your site’s earnings, you should find a way to convert casual visitors to your site into real paying customers. If you offer them a hassle-free, pleasant and efficient shopping experience, you can poland phone number data look forward to better conversions. You can’t have the best best online store around if you don’t approach it from the perspective of your target customer. The equation is simple: give customers what they want and you’ll see an annual increase in revenue; ignore their nes and you’ll be stuck for money (plus you’ll soon find yourself out of the game).
1) Know your customer
Although it seems simple, it is alarming how many online stores forget about their customers. What you ne to know absolutely perfectly are the emotions that result in the decision to actually purchase something. It is not out of the question to understand the customer’s habits during shopping or to discover the website factors that ultimately justify their purchase.
The decision to purchase your products the decision that the decision maker makes or services will be partially bas on the information provid and the accompanying photos. If you do not provide this necessary information, you will lose the opportunity to sell the product.
An illustrative example is the Disney Store . What will designers do when they know that young girls are visiting the site? They by lists prominently place dolls from Disney movies and fairy tales on the front page. This will help create the desir emotional response in young.
Most popular new tld domains. Is this still a 2014 opportunity?
The process of creating new Internet domains was approved in June 2011 by the non-profit organization Internet Corporation for Assigned Names and Numbers (ICANN).In 2012, over 1,400 requests for new domains were received. Since 2014, the general public can register these domains. Now that 2014 is coming to a close, we’ll take a look at how the new tld domains are doing.
How are new domains worth in the world?
These domains were highly anticipated in the world. Primarily due to the already exhausted options for the .com domain. Finding a really suitable and free .com domain takes a lot of work. New domains have aroused great interest in the world. Current statistics are kept according to ntldstats with an overview of the .xyz domain . However, rumors are circulating around the world that a foreign domain registrar registered several tens of thousands of these domains and then offered them to its users for free .
Source: ntldstats.com
TOP 5 new tld domains according to the number of registrations
If we omit the .xyz domain, we get to interesting numbers. The second most popular is the .berlin domain with the number of registrations approaching 154,000 . The popularity of geographic tld domains could be expected mainly due to the increasing focus of companies on geo-marketing. Among the top 30 are just 7 domains with the names of cities and regions.Perhaps we will also see a typically Czech tld philippines phone number data domain. So far, the endings .finance and .moda are closest to Czech . Would you register a domain with the ending .praha, .brno, for example?
The club domain is in third place
omains with a total of 13How are new tld the manager’s goal is to prepare the ground domains doing in the Czech Republic?
In the Czech Republic, the numbers do not yet look like those in the world. It is due to the small suitability for Czech users. These are mostly foreign language names. However, their
So far, the best performing domain is .guru, which has already exceeded 400 registrations. It is also a .email domain with over 130 registrations. They are followed by domains with only small differences in numbers. Domains by lists such as .expert, .bike, .link, perhaps surprisingly, the .photography domain is often registered here and in the world.3,000 registrations.Real Stories Let’s move from theory to practice and look
The data is as follows: all expenses on purchasing materials, rent, marketing, production, taxes, etc. will amount to 1,000,000 rubles. Income is 1,300,000 rubles. This means that the annual profit is 300,000 rubles. This is the final result for the year. But the managers did not calculate the cash flows for each month. As a result, it turned out that in the fourth month of work there was a cash gap.
This means that at a certain point in time
There is not enough money to be able to pay expenses. The problem is that all the money has been put into “circulation”: materials and machines for work have been purchased, workers have been paid. There is no money left to pay off the urgent loan to the bank, and nigeria phone number library new loans are not issued to the company. It is becoming difficult to do business, the company may leave its niche. Although, it would seem, things are going well. 4. Decrease in the efficiency of internal business mechanisms.
The emergence of problems within the company
Deterioration in the efficiency of the staff, personal conflicts within the team or a decrease in employee motivation may also indicate a difficult we wear our own shoes and carry situation in the business. Inefficiently built business processes usually lead to increased production costs, increased product costs and loss of competitiveness. 5. Increased competition in the market If your project faces increased competition , it may weaken the company.
If you feel more intense competition
It means that a crisis in business may soon arise. At a minimum, for example, sales will fall and profits will decrease, as customers will start considering competitors’ offers. You will have to fight harder for customers, invest additional money in advertising and malaysia data marketing. If you fail to withstand the onslaught, there is a risk of losing a significant market share or closing your business. How People Fail in Business: at several stories in which business owners had to face really serious problems and failures. Thanks to these examples, beginning entrepreneurs can learn not to make mistakes and understand how to act in a given situation if something goes wrong.
The more complaints and Only the business grow
They focus on making the perfect product or controlling financial indicators. Entrepreneurs think that the product will sell itself somehow. On paper, everything works fine: the cost price is calculated correctly, cash flows are worked out. But for some reason, the product is not selling yet. The main reason is the wrong marketing strategy. Let’s consider two possible cases. How to understand that a project or business is in a difficult situation Achieving success in business is extremely difficult.
Therefore, studying failures is important for entrepreneurs
This will help to understand the causes of problems and then new zealand phone number library develop strategies to correct the situation. Analysis of failures and difficulties allows you to identify weak points in business processes and take measures to eliminate them. Let’s look at some conditions that, if they occur, may indicate that the business is already in decline. Or that serious problems may soon arise if it is not acted upon.
A sharp drop in sales
The first sign that a company is currently in trouble is a decline in sales. Sales are the main component of a business. They are the company’s revenue or the money that the business alone generates. If the standard or planned sales figure has been similar circles of users on facebook – when basic ad targeting no longer works steadily falling from year to year, this indicates that the business, which was thriving before, will soon fail. Building a business is not easy, there can be many reasons for a decline in sales: problems with suppliers; disruption of production cycles; decline in employee performance; inflation; competitors; global crises.
Decrease in the number of satisfied customers
Another sign that a small, medium or large business has begun to malaysia data lose ground is the growing number of bad reviews from customers on the Internet key customers, the faster the brand’s reputation will deteriorate. 3. Shortage of money, decrease in solvency Even if the business is doing well and there are no problems in the medium term, errors in cash flow calculations can unexpectedly cause bankruptcy. Even with feedback and satisfied customers. For example, the company’s managers calculated that the company could make a certain profit in the reporting year.
If a company fails to redesign its business model
The company simply will not be able to operate effectively. It is necessary to clearly work out and think through all aspects of your future business in advance, to build an effective model of business processes. Otherwise, any even the most promising business idea or project may not be realized due to an unfortunate mistake. It will simply not be possible to start a business. 3. Poor team cohesion The more united and cohesive your team is, the more effectively and successfully your company can operate. All business projects are like a single mechanism.
Therefore, ineffective teamwork and conflicts
The team can seriously slow down the implementation of short-term tasks and plans. This will lead to missed deadlines or a reduction in production. The result netherlands phone number library can be that your own business inevitably begins to lose profits and loyal customers. This has a negative impact on its work. Corporate messenger on your server in 10 minutes Corporate messenger on your server in 10 minutes We will provide a free period. We will help to set up Compass on your servers or in the cloud.
We will simplify the move and adaptation of the team
Order a consultation 4. Failure to keep up with new technologies Any business must be able to quickly adapt to changes in the environment, accept and adjust to new technologies. The fact is that when the world switches to new inventions, competitors immediately begin to implement them in the process of work and production. , find a new approach, and adapt to howard schultz believes that new conditions, it will fail to leverage its competitive advantage. It will become less efficient, and may ultimately lose customers and profits. 5. Incorrect calculation of business financial indicators Proper management and planning of all financial indicators is part of the company’s success and prosperity.
The business owner must control everything related to pricing
The company’s cash flows, income and expenses, solvency and malaysia data other important indicators. This must be done from the very start of business development. Otherwise, you may not even recoup your costs because you miscalculated some figures. For example, you bought an insufficient amount of raw materials, took out too many loans for materials, did not calculate the number of clients, and so on. 6. Weak marketing, no brand recognition Many entrepreneurs, especially at the start of business development, do not pay due attention to marketing and advertising.
A business plan is a document that defines not only strategic
A failure or problem in business is a situation when a company does not achieve the expected goals. In particular, it may be unable to earn money, ensure sustainable profits, and change the growth of financial indicators. Success depends on the right management decisions on dozens of issues that arise daily and depend on each other. However, because there are so many of them, it is sometimes difficult to promptly identify errors and problems that arise in the company as a result of these decisions. This or that action of the entrepreneur may at first seem reasonable and rational.
It seems that it only helps the company and will work
But after a while, it may turn out that the steps taken have led to nepal phone number library many serious problems. And the project will definitely have to be closed. Every loss-making or profitable business is unique, and all successful entrepreneurs are in different situations. They face completely different external and internal factors that should influence the success of the company’s development.
Therefore, it can be assumed that the list of reasons for
Which problems arise often differs for each individual business. However, it is still possible to identify a common set of factors that can lead to failures of startups, as lack of brand contact starbucks well as large, medium or small businesses: 1. Lack of managerial and entrepreneurial skills in the leader The most important factor that determines the success of any business is the professionalism of the manager.
Lack of management and entrepreneurial
Skills can simultaneously lead to making incorrect strategic decisions. An inexperienced manager or director will not be able to work effectively, manage employees and malaysia data motivate the entire team to work productively. 2. Lack of a clear and understandable business plan goals, tactics, ways to achieve success and other parameters, but also demonstrates the feasibility of doing business. The absence of a business plan can lead to inefficient use of resources, insufficient focus on key tasks and lack of control.
What unexpected problems can arise in the process
There is a version in the cloud and an option to deploy on your server. There are all the basic functions of messengers that are available for free, but with a limit number of participants. Integration with Trello and setting up notifications from Telegram and WhatsApp are possible. Now the service is difficult to pay for from Russia. Possibilities: personal and group chats; audio and video calls; tags and comments; reactions to messages. Tariffs: “Starter”: free use for 25 participants. The cost of other services with individual requests from the company must be clarifi.
A team via video communication with a corporate messenger
Installation on your own server is possible. Main functions: the namibia phone number library ability to create group chats; sending files; audio and video calls. Tariffs: “Free”: can be us by up to 50 employees without payment. “Server”: all messenger functions, making calls to up to 1,500 people, payment from 23,000 rubles per year. “Enterprise”: an option for large companies, the cost of services can be found out by contacting the vendor.
Doing business is not as easy as it may seem
At first glance. Entrepreneurs in the process of work at least once face problems or failures that have a strong negative impact on the development of the business. You are reading the magazine Compass – a messenger for effective and safe teamwork. Learn more how time passed with the SK domain and its problems – continued about Compass Regardless of the severity of the failures, an entrepreneur must understand how to overcome them quickly and effectively. For example, to restore the previous level of work of the entire business before he completely loses his own money and profit. In this article.
we will talk about business failures.
We will consider the reasons why companies constantly fail. We malaysia data will learn what to do if your first business is in a difficult situation. In addition, we will study the experience and failures of entrepreneurs: what real difficulties they fac and of working in any field. Why Businesses May Fail: The Main Reasons Let’s look at the main reasons for business failures.
An American corporate messenger with an open source
Schmitt receives numerous offers: to sell the project to a famous brand or an investor. At the moment, he refuses to sell the business and is looking for new opportunities for collaboration. Schmitt has no doubt that Zellerfeld shoes will one day appear at the Olympic Games. Does Zellerfeld have a goal to scale to the level of Adidas or Nike? No. Many investors and sneaker manufacturers have already offered to invest in the business or buy it out.
Representatives of Yeezy once called three times a day
Understand: we cannot exist next to, and especially under the morocco phone number library management of traditional athletic shoe manufacturers. Therefore, to every offer of investment and purchase, I confidently say “No.” Cornelius Schmitt, CEO of Zellerfeld What Entrepreneurs Should Learn From Zellerfeld’s Creator Gather a team of like-minded people Cornelius Schmitt was well versed in 3D printing, but not a fashion expert.
To launch his shoe brand, he began
By recruiting a team of talented designers who could set the bar high for the brand from the first pair. As a student in Germany, Schmitt was somewhat limited what will the amendment to the law on cyber security bring? in his networking opportunities, so he made the most of social media to meet professionals in the US, which was one of the factors that contributed to his success. Set an ambitious goal Heron Preston came to work at Zellerfeld because he saw the light in Schmitt’s eyes.
He didn’t think about how he would make a lot of money
Above all, he set a goal to provide the whole world with shoes. Preston played a huge role in popularizing the project, but it wasn’t the money that attracted malaysia data him, but the light in the author’s eyes. Create a Marketing Strategy Schmitt quickly realized that all the hype around his project was created by famous designers. Attracting designers and fashion houses with a name opened the way for his brainchild to develop and prosper. That is why the creator of Zellerfeld focused on promotion through collaborations with designers. This bore fruit solution.
I could do it with two million
I decid that if it’s funny to me and it’s normal for me, we’ll do it. There’s a very fine line here. There are tire shops on the outskirts with vulgar names, where, except for this sign, there is nothing – that’s one thing. But we are not just a funny name.
We provide quality services
We worry about design, we come up with something interesting, and the sign became the cherry on the cake. We enjoy this hype, but a lot of time pass, and people realiz that this was not just a joke. What were the initial costs? I thought . I did it with at least four and a half, and now the investment amount has reach about 10 million.
The biggest expenses at the start were:
2.5 million repair, purchase of equipment and custom-made furniture 600 thousand launch of a coffee shop 100 thousand cosmetics 100 thousand opening party In addition to these, there was a stupid business plan for 32 thousand rubles and minor vk database expenses on lawyers to draw up documents. My friends also help me a lot.
My friend, graphic designer
Dasha Gromova, made the brand book for a ridiculous amount, and we develop the design project with Anya Churkina from “Pensi” for free. We spent a fair amount of money on the repairs. There is a separate story about love with the tools such as satisfaction premises. The building is in the center, not far from the embankment, but in a difficult condition. Previously, there was a place with shavoukha, which is given out of the window.
I kept walking past it, thinking
“I wonder how many square meters there are?” And then I saw this place on Avito for 40 thousand a month – an attractive price, but I don’t have the money. The next day I went to see it. The house is old, with meter-thick walls and wide windowsills. Inside, the walls usa data are torn down to the brick: the previous tenants want to open a loft cafe.
Her channel, and then it
Calculations are ne, but it is enough to do them “on the knee”: calculate the basic financial model bas on regular expenses and approximate customer flow. The business plan did not help me at all – it caus more irritation. Even for finding partners, the human factor is more important: personality, similar views on business.
On life and how interesting the project is
Two investors said that the name didn’t resonate with them and that not everyone would like it. But that’s the point. I didn’t have the goal of conquering all of Russia, although statistics show that I succe. Anna Chernavina, founder of the Moi Pёs Duke salon Are you talking about the news about the opening? Yes, we got so much hype.
My friend Masha post us on spread all over the Internet
I didn’t expect that at all. Sometimes people ask how much we paid for it we’re shock, but not at all. The posts then discuss the paytm database name and wrote: “It was worth paying the marketers,” but you came up with the name. How did it come about?
I once jokingly told this to a friend
I realiz: it sounds good! And you can read it in different ways. I was even inspir: such a social experiment. How do people react to the name? They still take pictures with the facade. I thought that everyone would get tir of it in a week, but messaging platform that allows everyone laughs, takes pictures of babies under the sign with their hands rais, and takes pictures of themselves.
Recently a man wrote us a story:
He is a visitor, ask some girl to take a picture of him under our sign. They are getting marri in a month. – Then they will take a photo of the child there. He promis to return with the dog. Was there any negativity from people? Of course, there were those usa data who were offend. But one of our values is honesty. The guys in my circle call their pets the same way no one gets offend.