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  • The Hummingbird update is changing Google

    Ungr for the Hummingbird update. Google’s biggest update in over 5 years. It goes directly against the long-tail. Eliminates encyclopedic queries…

    All this and much more is contained in the Hummingbird update, which is quite revolutionary in its approach to answering user questions and is also the biggest Google update in more than 5 years.

    Google announced the Hummingbird update

    launch of Hummingbird, just the announcement that it’s been running for over a month and should hit 90% of searches. Even the oft-mentioned Caffeine update didn’t have the reach of Hummingbird. Caffeine was an update that significantly improved Google’s ability to index better and more. Caffeine actually, somewhat paradoxically, created better conditions for content spam or link spam. Users were not satisfied with this situation, and that’s why fix packs had to come, solving this situation. These were the Panda updates – targeting low-quality content and content spam, and Penguin – targeting primarily low-quality link profile. I think it was Google’s negative experience with so-called ” seoptimizers ” that led them to the idea of ​​a better search. The overall concept of better search is supposed to be the first swallow, actually the first hummingbird, the Hummingbird. So, if not for the Caffeine update and its Panda and Penguin patches, Hummingbird would have no reason to exist. It is the direct successor of Google Caffeine.

    We understand what you are looking for
    The interesting thing about all of this is that Hummingbird doesn’t change SEO much because it doesn’t focus on links, content, or ranking results. Google is very well aware that its success lies mainly in user satisfaction. Satisfied search engine users get the right answers to their questions, and that’s what Google has focused on. To understand what a person is looking for and not just what words a given phrase is made of – that is, long-tail phrases will no longer be such a golden grail as before. In many cases, Google directly opposes people clicking on links in SERPs. Google wants to provide answers right in it. Which is not well received by many powerful content sites around the world and leads to many lawsuits.

     Hummingbird focuses on the following

    functionalities – to achieve maximum user satisfaction directly in the SERP:

    Conversational search
    Imagine a situation where you are looking for something about Steve Jobs. You type “Steve Jobs” into Google, then you want to find out when he was born, and just ask “When was he born?” and Google itself will recognize that you are talking about Steve Jobs and offer you the corresponding result.

    Answers based on location
    Since Google knows pretty much exactly qatar phone number data where you are, just ask it for the nearest Italian restaurant and it will suggest it based on where you are.

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    Better comparison
    Google also comes up with a new result for the “wine vs beer” comparison query. For questions of this type, using the Knowledge this is usually the head of the company Graph, it displays essential information from both products in question directly below the question.

    Of course, this means that the Knowledge Graph goes much further and displays much more information directly in the SERP. Which is a clear hint for better implementation of microformats and other machine-processable information in web pages.

    Where does the road lead?
    Content, encyclopedic and comparison sites of the web can thereby lose traffic from Google to encyclopedic and comparison queries. People find a lot of things directly in the SERP. The CTR of the results in the SERP will probably also be re-evaluated, because, for example, the comparison result will push the natural results down quite a bit. For some queries that Google can understand better, sites will lose irrelevant traffic, but for the same reason. Because of conversational by lists search, people will come to you for a lot of strange phrases, but since you won’t see them , it probably won’t bother you too much.

  • HTTPS on WordPress with Really Simple SSL

    Currently, there is no need to talk about the need to operate any site together with an SSL/TLS certificate, even for an ordinary, static site or blog. No website owner wants their website to be marked as dangerous by the browser. In short, you must have a certificate for the website. The certificate itself is not a problem, but redirection to the encrypted HTTPS version is often difficult. If you are dealing with redirecting to HTTPS under WordPress, you are in the right place and the text below will teach you how to do it flawlessly.

    Prerequisites for this tutorial
    To use encrypted HTTPS communication, you must have an SSL/TLS certificate generated and installed. Most web hosts today offer a basic SSL certificate for free. For example, on Czechia.com you have the option of simply adding an SSL certificate to each of your domains that is located on the DNS of this provider.

    So there is no problem to activate

    The address with https. However, what may surprise the website owner is the situation when the HTTP address is not automatically redirected to the encrypted version of HTTPS. We will qatar phone number data show you how to solve this problem very easily under WordPress below.

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    Redirecting to HTTPs using a plugin

    The easiest solution to resolve redirects to HTTPS in WordPress is to use the Really Simple SSL plugin . The correctness of this choice is underlined by more than 4 million active installations of this plugin. In the next section, we’ll show you how to set up redirects and more.

    We search for Really Simple SSL in the plugin repository and click the Install button . After installation, we activate the plugin . Don’t worry, the redirect will not be set to HTTPS at this time.

    A dialog message pops up above the list of installed plugins, informing us about the possibility of switching to HTTPS.

    Even before confirming this message, I recommend this is usually the head of the company checking by manually entering the HTTPS address of your website (just click in

    n the browser, whether the website really works on the HTTPS version. If your website loads without problems, we can continue  bw lists by clicking the blue button Go ahead, activate SSL!

     

  • The advantages of including mobile marketing in your strategy

    Have you ever heard of mobile marketing and how it can help your business? If the answer is no, you’ve come to the right place!

    Mobile marketing is a strategy that aims to connect with and influence a specific audience. In other words, if you work with bus windows , you can interact with the public through different mobile devices, such as cell phones and tablets.

    Due to advances in technology, many customers have adopted the habit of shopping online. After all, the internet has become easy to access when searching for information and products.

    To give you an idea, the use of mobile

    devices is growing more and more for a variety of options, such as making payments, interacting, discovering products, news and the like.

    According to a survey conducted by BrightEdge, 51% of users say they use mobile devices to discover new brands and products online.

    Furthermore, studies show that more than 72 million Brazilians use cell phones to navigate the virtual world.

    Therefore, there are many qatar phone number data benefits to including mobile in your strategy. Keep reading and check out four advantages.

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    After all, what is mobile marketing?
    Mobile marketing is characterized by being a digital marketing strategy with the objective of reaching the target audience and capturing them for your business through SMS, emails, social networks and even applications on mobile devices, with cell phones and tablets being the most used by users.

    Therefore, if you work with industrial

    electrical installations , for example, there is the possibility of the decision that the decision maker makes advertising your services on the internet and reaching a specific audience  through the mobile market.

    What are the advantages of including mobile in your strategies?
    Now that you know what mobile marketing is, learn about the advantages of including it in your business strategies. Check it out below.

    1. Attract more customers
    We know that consumers have adopted new habits on the internet. During the Covid-19 pandemic, this practice became more common.

    With the internet and digital transformation, it is now possible to hire services, such as waste disposal , for example, from the palm of your hand.

    This is because users access the internet through mobile devices most of the time, as they are constantly moving around with their cell phones.

    Therefore, mobile marketing bw lists strategies such as SMS and email make it possible to increase customer.