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  • Sem strategies for e-commerce

    Sem strategies for e-commerce – chipotle a/b image ad.
    And since there are no two without three, let’s look at another example of. A display ad that uses a well-known brand, hp printers.

    – hp printer image ad

    we see how the characteristics. Are fulfilled again: a dark background under a lighter colored text.

    The ad refers to the christmas season in a very effective and relevant way. By promoting a printer with a clear and direct call to action to purchase it.

    7.- schedule your display ads to show only during the chosen day or season

    Ford is recognized as an innovator in the field of display australia phone number list advertising and often participates in joint strategies with google to implement technology that identifies audiences at scale.

    This is why ford has become

    a benchmark in terms of display advertising strategies back up important data frequently and also in how to implement them when launching seasonal offers.

    We see that the season does not have to mean a specific date, such as black friday for example, it can be an entire season of the year.

    In this case, we see how ford adds snow to vietnam data its design to convey the suitability of buying one of its vehicles during the winter.

    It’s that simple. It’s that effective.

  • large and eye-catching button

     

    To do this, we have to take advantage of the fact that we have freedom of design to put a background on our image that contrasts with the white of the page where it is located.

    3.- offer or benefit
    this feature does not need to be insisted on any less just because it is obvious.

    There isn’t much room for text in an ad that measures 250 x 250 pixels, so whatever little there is needs to be attention-grabbing.

    It’s not easy, it’s actually the most complicated part of a display ad – what to put?

    with a call to action

    now that we have the design created and have come up with a great tagline, we need to make sure there is a clear and visible call to action.

    5.- relevance
    make sure that both the visual appearance and the text are closely related to the theme of the date or season you have chosen for your campaign.

    6.- a/b test
    always add two versions of your images for the same dimensions.

    A /b testing on display ads is even more relevant than uk phone number list on search ads because the visual impact is greater than that of text and a higher click percentage means a better image.

    Make sure you reach a 90% confidence level to make a decision before declaring an ad version the winner.

    And since they say a picture is worth a thousand words, let’s look at a visual example of how to create a perfect image ad for our seasonal marketing sem strategy.

    Sem strategies for e-commerce – chipotle image ad

    let’s analyze this great ad from the mexican fast food restaurant chain, chipotle, one of the big brands when it comes to display ads.

    The brand takes advantage

    of the graduation season between may and july of each year back up important data frequently to publish advertisements aimed at recruiting staff.

    We have already said that we are always, always within a season, this can be any season that is relevant to our audience.

    It’s a fast food restaurant, but who wouldn’t want to go to work there after seeing this ad?

    The power of image ads is undoubtedly enormous.

    Let’s notice how all the elements

    described above are executed in harmony vietnam data and perfection in this advertisement.

    And as we have mentioned, a/b testing is essential, which is why chipotle also has another version for the same size.

    Which version has won?

    Only chipotle knows i’m afraid.

  • Create eye-catching and effective

    when creating your ads, be sure to highlight the benefits of your products rather than the features and add terms that refer to the theme of the date or season.

    If you’re launching a mother’s day sem campaign with a discount, make sure to add the discount percentage number in your copy and also the word “mother’s day.”

    below you can see an example of an eye-catching text ad for a mother’s day campaign:

    sem strategies in e-commerce – announcement for mother’s day

    4.- schedule your ads to be displayed only during the day or season for which the campaign has been designed
    google ads offers you an automation tool called “ad usa phone number list scheduling” that allows you to schedule your campaigns so that your ads are shown only during the dates and even the times you want.

    This way, you won’t have to worry about it and the campaign will end automatically.

    Take advantage of this tool to gain greater control over your seasonal campaigns!

    How to create seasonal campaigns on the google display network?
    While text ads are very versatile, when it comes to taking advantage of the seasonality of certain dates during the year, you need to keep a number of things in mind:

    choose the placements where you will show your display ads

    google offers you different targeting methods for your display campCreate eye-catching and effectiveaign.

    You can do this based on your target audience’s interests, by keywords, by targeting specific groups of people, or even manually.

    For us, the best way to control where your ads appear is to manually choose the web pages where you want your ads to appear.

    Make sure that these fit the tastes or preferences of your target audience during the dates on which you want to launch your campaign.

    You can also target your display campaign to users vietnam data who have already visited your website, to remind them of the benefits of your products and encourage them to consider them again.

    the most common format on the display network is banners

    To create effective banners, we must not only ensure that we have an attractive design, but that the content must be interesting enough to attract the attention of users.

    As a general rule, good google display ads must share back up important data frequently certain characteristics to achieve positive results, such as:

    1.- image
    this has to be shocking.

    Let’s not forget that people are reading a newspaper or a blog or comparing products on different websites and they really don’t want to pay any attention to us.

    2.- a large headline on a dark background
    the ad appears on a web page that has (at least the vast majority) a white background.

    If the ad doesn’t stand out, it won’t attract attention, and if it doesn’t attract attention, then we won’t achieve much with these ads.

  • People are not just searching

    we’ll tell you how to create a seasonal sem campaign on each of the networks offered by google.

    How to create seasonal sem campaigns on the google search network?
    Ads that appear on the google search network are formatted as text and are displayed near google search results pages.

    Specifically, at the top of the page

    occupying the first four positions, and at the bottom, occupying the last three positions, when someone performs a search with terms that match or resemble the keywords we have defined.

    The main goal is to get users to click on your ads, so your ads should appear as a solution or answer to those users who are intentionally searching for something, on the specific dates on which you are launching your campaign.

    We’ll tell you step by step

    how to design and create a seasonal campaign on the search network.

    1.- focus your keywords on a specific product and/or on the theme of the dates you have chosen
    put yourself in your customers’ shoes and think uae phone number list about what expressions they might type into google to search for your products or services during the dates on which you are going to launch your campaign.

    Keep in mind that, according to a wordstream analysis, 50% of searches usually contain at least 4 words.

    for “gifts”, they are looking for products in a much more specific way, such as: “original gift for a guy on valentine’s day” or “best mobile deals on black friday”.

    You can use semrush’s keyword magic tool to get back up important data frequently insights and data on keyword search volume and competition.

    the largest database on the market

    write your keyword here
    try it! →
    ads illustration
    keep in mind that the best keywords are those that have a high search volume and low competition.

    2.- segment your campaign by location and language
    if you sell your products in several countries or regions, create a separate campaign for each country or region and choose the language of your target audience vietnam data for each one, keeping in mind that the season or special date you have chosen is relevant to the country or region you are targeting your campaign to.

  • most brands do not convey emotion

    There comes a time, as Guy Kawasaki says , when you’re either different or you’re cheap.

    If you don’t make yourself different, you will fall into the maelstrom of “coffee for everyone” and, as a brand, you will have to play in the league of competing on price.

    Problems with undifferentiated brands, warning signs

    If we were to talk about tv channels, today we have a wide. Range to choose from (repeated), that is, the product | brand “tv channel” is almost undifferentiated. And it seems that they all agree on broadcasting “garbage” (abundant), and sometimes. One does not know which channel one is on since they all seem the same (interchangeable | homogeneous).

    Given this scenario. If we had to pay to watch the different tv channels. We would choose the cheapest one (minimum price).

    In my humble opinion. I don’t want five hundred a code of conduct based on television channels. I just want a single channel that offers me what I want to watch.

    Brands have worn out. They have fallen into brand manuals, they have lost their mystery. And the worst thing is that they are unable to. Understand the consumer. A consumer who is more critical, less loyal and more difficult to understand.

    The answer is to stop chasing fads and focus

    on creating emotional connections with consumers.

    According to Kevin Roberts , author of “Lovemarks”: what moves human beings is emotion, not reason.

    95% of human mental processes occur in the unconscious mind, and it malaysia phone number list is precisely there where the mechanisms that condition decisions reside.

    However

    In my article on neuromarketing , I discussed the importance of emotion as one of the 6 triggers that influence decision making.

    Brands that are able to create emotional bonds with consumers, going beyond rational arguments or product benefits, are called lovebrands , also known as lovemarks.

    Lovebrands somehow have that ‘magic button’ capable of arousing passions and exciting their customers beyond what is strictly rational.

    In the biochemistry of emotions everything is interconnected

    and makes two neurotransmitters very involved in the purchasing decision process: dopamine and serotonin.

    The brain’s reward circuits are activated when spam data a person encounters stimuli that cause pleasure, producing dopamine.

    Images that generate positive emotions somehow increase serotonin levels.

     

  • a code of conduct based on

    Brands transcend not only products | services, but also people.

    Lovebrandsy personal brands
    A person becomes a “brand” when he or she has personality and reputation for exercising his or her profession.

    Brand awareness should be based on effort and improvement, not on jokes and pranks.

    Passion, emotion, perception, commitment, innovation and experience are some of the “ingredients” of this cocktail.

    Yield, yield, and yield.
    Look for innovation.
    Commit yourself with maximum commitment.
    Simplify.
    Don’t hide.
    Take careful care of your reputation.
    Get ahead and stay there.

    Tell the truth

    Feed the integrity.
    Accept responsibility.
    Don’t skimp on service.
    Take maximum care of the design.
    Don’t underestimate the power of courage.
    Earn trust.
    Online reputation management checklist

    Discover 6 ways to use mentions

    Access this checklist! →
    ADS illustration
    Brands like Nike have known how to “connect” with their audience.

    I could mention many examples of this brand, but I’m only going to talk about the campaign ” Sweat the ham and you’ll look hot .”

    If we didn’t know it was from Nike, we’d say the title was tacky from someone.

    Well, let’s see below how this brand aligns itself with the values: effort japan phone number list and commitment, obviously, to hook the female market with its sportswear.

    Who doesn’t care about their physical appearance?

    Who hasn’t thought about getting liposuction?

    Lose weight by cheating?

    The spot is priceless, even if the resolution of the images is not good.

    Youtube video thumbnail
    Another brand that is perhaps less well-established in Europe but is causing a sensation in Asia is Hello Kitty – a tiny, adorable, cute and friendly cat – a fictional character created by the Japanese company Sanrio, aimed at a female audience, although she is not only “loved” by girls and teenagers, but also by adult women.

    Hello Kitty is not only present in stuffed animals, but also covers all kinds of backpacks, school supplies, purses, accessories, clothing, decorative objects, technological devices and even aircrafts like the one in the example below.

    Hello Kitty Lovebrands
    Not all that glitters is gold, nor is everything that your digital content management? roses: what has happened to brands?
    If we think about it, we are constantly exposed to impacts from different brands.

    Note that on a typical day, you can see more than 1,500 products with trademarks.

    If you go to the supermarket, the number can rise to 35,000 contacts…but not all of them “get through.”

    It’s like having thousands of cows together

    as Seth Godin describes in his book, they all look the same to us, but if one of them is different, it’s a purple cow , it will catch our attention.

    That purple cow has extraordinary, different and transformative characteristics, that is why it draws our attention and why it is the talk of the town.

    Boring things or things under the umbrella of “more of the same” are invisible, but not the “purple cows.”

    If we add to all this lack of differentiation the spam data appearance of the magic and endemic word “Special Offer”, we find ourselves with thousands of products and brands that apparently offer the same thing, and for which the only differential value is the price.

    When this happens, the race to suicide is meteoric.

  • your digital content management?

     

    To quickly track the results of your content, semrush offers you several useful tools.

    Blog post behavior
    many marketers use google analytics with great success to track the performance of the articles they publish.

    However, it is a big challenge to track the behavior of content if it is published on an external medium.

    Semrush’s content platform allows you to track your content’s performance on both your website and third-party sites in a matter of seconds.

    If you want to check the key metrics of your article or post published on an external source, you can track them with the post tracking tool .

    Add a url or group of links to see the number

    of backlinks and shares, as well as its estimated reach.

    Additionally, you can select the target keywords for your post by clicking the “add keywords” button and track the ranking of the content at the same time.

     

    The “daily changes” button will take you to a graph depicting the italy phone number list visibility trend of the post, for example, the evolution of keywords on a daily basis for the target keywords.

     

    If your page’s rankings are faltering or dropping over time, you may want to examine what optimization opportunities you’ve overlooked. quick tip: by connecting google analytics, you can see the referral traffic coming from those external posts that impacts your overall traffic.

    Check out our infographic with the 23 most important content

    metrics and how you can measure them: how to measure

    Social network analysis
    for an in-depth analysis of your social media strategies, the social media tracker will provide you with a wealth of useful information.

    The tool reveals your best posts (as well as those of your competitors) with the highest level of engagement.

    To use it, connect your social media accounts (facebook, twitter, instagram, linkedin, youtube, pinterest), then, in each of the corresponding tabs you can get the following data:

    engagement level and total number of actions (likes/dislikes, views, shares, reactions and comments) for each post.

    Growth of your audience (increase in followers compared to your competitors).

    Types of posts that measure the impact of your story perform best (photos, links, videos, status).

    Main hashtags used in the posts that have the most engagement.

    Mentions of your brand in posts and top mentions by influencers (on twitter).

     

    Social media is an important channel not only for content distribution but also for reaching your audience, communicating with users, and finding partnership opportunities.

    People who share your content are potential ambassadors for your brand.

    quick tip: on the twitter tab, take a look at the “mentioners” column to find out who has mentioned you and your competitors in their tweets.

    content marketing isn’t just

    about publishing spam data blog posts; it’s about the influence your brand has when publishing, as well as its reputation.

    Tracking mentions will help you discover what type of user-generated content triggers your story.

    The brand monitoring tool not only helps you find online mentions, it also allows you to detect the tone of said mention, whether positive, negative or neutral.

    There are a wide variety of filters to find the mentions you are looking for, based on domain traffic, custom tags, presence of links to your website, etc.

     

    Speaking of backlinks, you can always find link building opportunities when you use the brand monitoring tool.

    All you have to do is filter your mentions by link presence to achieve the results found.

  • measure the impact of your story

    Insert gifs, visuals, and emojis to make your post more appealing to your audience.

    In the analytics tab, you can view statistics on the performance of your facebook and instagram pages, as well as audience profiles and their behavior to know when your audience is online and when is the best time to post.

     

    quick tip: create utm parameters when you schedule updates and automatically apply them to your urls to save time copying and pasting.

    External resources

    the first step to successfully distributing content on third-party websites is to iran phone number list create a list of websites to contact.

    Using the brand monitoring tool , you can track mentions of your brand, products, or content as well as those of other competitors.

    Those sites that mention you or your competitors’ brands track the behavior of your content can be potential sources to distribute your content.

     

    Using brand monitoring, you can find authoritative influencers in your industry and detect those who are talking about your competitors.

    This strategy is a great opportunity

    to improve your brand’s online positioning by turning them into brand ambassadors.

    quick tip: if you are interested in a specific medium, use the “resources” feature. Add up to ten domains and follow mentions on those sites.

     

    To learn more about how to effectively manage spam data your mentions, check out this post: reputation management 6 reasons to monitor mentions.

    6.- track your content performance — onsite and off
    performance monitoring is crucial both to ensure the success of your actions and to adjust your future content strategy.

  • track the behavior of your content

    Metrics and recommendations are interactive and vary depending on the changes you make to your text:

    general optimization status — makes sure your text is perfectly structured for the keyword and written in an seo-friendly style before publishing.

    Readability — analyzes the complexity of your text and makes sure it is as close as possible to the average of your top 10 google competitors.

    Word count and reading time

    — check if your text matches the average number of keywords your top 10 competitors have.

    Related questions — consider answering questions users are asking about a topic to create a piece of content that is useful to both people and search engines.

    Recommended keywords — enrich your text with these words share content and find publishing opportunities to achieve better seo results; the tool will show you which keywords are currently present in your text and which ones you are not using yet.

    Title recommendations — don’t forget to use your target keywords in your title, as well as take advantage of other length suggestions to optimize your title.

    Consistent tone of voice — make sure your content piece matches your indonesia phone number list overall brand tone of voice — casual, neutral, or formal.

    Linking — find the optimal number of links your text should have, detect broken links and links that have no anchor text with one click.

    Originality — detects the total percentage of copied words in your text to find original sources of content on the web. Avoid plagiarism.

    These recommendations will help you make

    Your text more friendly to. Crawlers/bots and will help your audience. Find your article among the endless list of google results.

    Once you have a clear plan for what content. Needs to be optimized or created from scratcn. Based on google recommendations, share your documents with your. Writing team using the seo writing assistant to make. Sure you can monitor their work.

    Quick tip: readability and text length goals are set based on analysis of google’s. Top 10 competitors, but if you want to change them. Simply click the pencil icon.

     

    To learn more about creating optimized content, check out this article: how to create seo friendly content with semrush .

    5.- share content and look for publishing opportunities

    creating good content is not enough; well-organized distribution is vital to its success.

    There are different ways to promote content. Semrush spam data provides you with solutions to share your content through two channels: social media and external sources.

    Social networks.

  • share content and find publishing opportunities

     

    In fact, 51% of traffic comes from organic search results. However, it is not easy to reach the top ten results on google.

    One of the biggest challenges when creating content is precisely making it visible to other people.

    Fortunately, semrush offers you a wide variety of tools that will help you achieve these goals.

    Getting an optimized content template

    to achieve optimized content, it is essential to know what performs best in search results. Using the seo content template tool , you can get that information in just one click.

    Enter your chosen combination of keywords to get a list of recommendations for generating text.

    Recommendations are based on google results for your top 10 competitors and if something works for them, it should work for you too.

    Google’s algorithms are constantly evolving, and create seo-friendly content they don’t just stop at keywords. It’s crucial for google to understand what topic your text is about.

    In the “key recommendations” section, you will find semantically related words that are commonly used in content related to your target keywords.

    By using semantically related keywords

    when developing a topic, you will help search engines understand what your article is about.

    With this tool, you can also view a list of resources where you can try to get backlinks relevant to your topic.

    These sources are already linking to your competitors, which may mean they will be potentially interested in your content.

    The average text length will give you insight into your audience’s expectations.

    While long-form content tends to rank better, if the typical length for india phone number list your industry is 600 words, you might want to think twice about creating 5,000-word articles or pages.

    You can also export the template to continue working with it in a document using the writing assistant (read on to learn more about the assistant).

    quick tip: you can get recommendations for a specific location (country, region, city) or device (desktop or mobile) to create content with high local seo potential.

    Creating optimized text

    once you have a clear idea of ​​what your text should look like, it’s time to create content by checking the optimization in real time with the seo writing assistant .

    Using this tool, you can analyze whether spam data your text fits the recommendations offered based on the main google competitors that we have provided you.

    The tool is available as a google docs add-on , a wordpress plugin , and as part of the semrush interface .

  • create seo-friendly content

    This strategy can help you increase your chances of earning a featured snippet by expanding your presence in google search results.

    An example of a featured snippet in google search results
    the megaphone icon in the topic research tool illustrates the success of your title in terms of backlinks: the greener it is, the more people are linking to the article with that title.

    When browsing topics

    you have the opportunity to choose from several types of views until you find the one that is most comfortable for you:

    add subtopics, headlines, and questions to your favorite ideas develop an editorial plan to continue working on them. You can:

    explore them.

    Create seo optimized templates.

    Submit a task to the semrush marketing calendar or trello.

     

    quick tip : enter a domain name to see what topics it is ranking for in the top 100 search results.

    create an editorial plan

    once you’ve selected a list of topics for your future content, it’s time to

    As eisenhower once said, “plans are nothing, planning is everything,” and planning is crucial in content marketing.

    To help you with your editorial calendar and collaborate with your colleagues, we have designed a marketing calendar .

    This tool can help content marketers meet their iceland phone number list deadlines and visualize their workflows in real time.

    In the marketing calendar, you can assign colors to each campaign, add the actions you are planning, and tag each one with quick filtering.

    Share your calendar with your team

    and you’ll have 24-hour information on the progress of their tasks, as well as who is doing each one.

    In addition, you will be able to view in real time each of the changes made by your colleagues.

    You can filter the information by campaign, owner, status and tags, whichever best suits your needs.

    If you want to share the document you’re working on with members of your team, you can add a document to a card or file/folder from google drive.

     

    To make sure you never miss a due date again, we’ve added a “notifications” feature to the calendar home page. You’ll receive a notification two days spam data before the due date for each task assigned to you. quick tip : connect google analytics to track your marketing campaign performance with utm parameters right in your calendar.

     

    Semrush content platform

    power your content strategy with data

    go ahead! →
    ads illustration
    to find out how to solve collaboration and planning problems, read this article: how to manage a campaign with the semrush marketing calendar.

    4.- create seo friendly content
    now that you have some plans for your content, you can start creating the text, but first, you need to be focused on search engine optimization.

    Seo is one of the most efficient channels to make your content visible to your target audience.

  • develop an editorial plan

    In fact, when you have a passion for niches (as i do), one of the biggest “trump cards” you need is to have content that is much better than your competition.

    The problem with most niches is that people create content once, and then never touch it again.

    I think that’s a mistake

    Content must be updated and adapted to possible changes that may arise in the serps over time.

    Search intent, improvements from your competitors in terms of titles, schema, internal linking or new “rules” that appear after an algorithm change are just some of the aspects that we usually check on a monthly basis.

    And when you have a lot of projects, this can become a nightmare.

    That’s why the heavens have opened up for us with semrush’s content tools.

    Whether it’s keyword analysis, gap analysis or the seo content template itself, they have become our best ally in our day-to-day seo.

    once you have collected new

    data from the content audit tool, the next step is to find ideas for your future content or gather more information that will allow you to update that content.

    We have the perfect tool for this, topic research .

    Here you’ll find a treasure trove of keywords, trending topics, related searches, recent articles, and questions users ask google.

    The topic research tool will give you insights into find ideas to create new content what interests your audience most.

    You can filter the data by country

    region, or city and see the most popular topics and recent article titles for your target keywords.

    Additionally, you can see related questions that people are searching for.

     

    You can prioritize the results by any of the hong kong phone number list following parameters:

    volume to see the most popular topics first.

    Difficulty seeing the most difficult keywords.

    Effectiveness of topics to obtain the topics with the best prospects (highest search volume and lowest difficulty).

    You can also identify trending topics, those that are still popular after 60 days on the internet.

    For each topic, you can view titles, questions, and related searches.

    When you conduct audience research and create a content plan, this data will help you understand what information and answers your audience is looking for.

    If you’re thinking of creating an article that provides an answer to a user’s question, be sure to include the question or add a “how to” in the title spam data to get more engagement and shares.