Ungr for the Hummingbird update. Google’s biggest update in over 5 years. It goes directly against the long-tail. Eliminates encyclopedic queries…
All this and much more is contained in the Hummingbird update, which is quite revolutionary in its approach to answering user questions and is also the biggest Google update in more than 5 years.
Google announced the Hummingbird update
launch of Hummingbird, just the announcement that it’s been running for over a month and should hit 90% of searches. Even the oft-mentioned Caffeine update didn’t have the reach of Hummingbird. Caffeine was an update that significantly improved Google’s ability to index better and more. Caffeine actually, somewhat paradoxically, created better conditions for content spam or link spam. Users were not satisfied with this situation, and that’s why fix packs had to come, solving this situation. These were the Panda updates – targeting low-quality content and content spam, and Penguin – targeting primarily low-quality link profile. I think it was Google’s negative experience with so-called ” seoptimizers ” that led them to the idea of a better search. The overall concept of better search is supposed to be the first swallow, actually the first hummingbird, the Hummingbird. So, if not for the Caffeine update and its Panda and Penguin patches, Hummingbird would have no reason to exist. It is the direct successor of Google Caffeine.
We understand what you are looking for
The interesting thing about all of this is that Hummingbird doesn’t change SEO much because it doesn’t focus on links, content, or ranking results. Google is very well aware that its success lies mainly in user satisfaction. Satisfied search engine users get the right answers to their questions, and that’s what Google has focused on. To understand what a person is looking for and not just what words a given phrase is made of – that is, long-tail phrases will no longer be such a golden grail as before. In many cases, Google directly opposes people clicking on links in SERPs. Google wants to provide answers right in it. Which is not well received by many powerful content sites around the world and leads to many lawsuits.
Hummingbird focuses on the following
functionalities – to achieve maximum user satisfaction directly in the SERP:
Conversational search
Imagine a situation where you are looking for something about Steve Jobs. You type “Steve Jobs” into Google, then you want to find out when he was born, and just ask “When was he born?” and Google itself will recognize that you are talking about Steve Jobs and offer you the corresponding result.
Answers based on location
Since Google knows pretty much exactly qatar phone number data where you are, just ask it for the nearest Italian restaurant and it will suggest it based on where you are.
Better comparison
Google also comes up with a new result for the “wine vs beer” comparison query. For questions of this type, using the Knowledge this is usually the head of the company Graph, it displays essential information from both products in question directly below the question.
Of course, this means that the Knowledge Graph goes much further and displays much more information directly in the SERP. Which is a clear hint for better implementation of microformats and other machine-processable information in web pages.
Where does the road lead?
Content, encyclopedic and comparison sites of the web can thereby lose traffic from Google to encyclopedic and comparison queries. People find a lot of things directly in the SERP. The CTR of the results in the SERP will probably also be re-evaluated, because, for example, the comparison result will push the natural results down quite a bit. For some queries that Google can understand better, sites will lose irrelevant traffic, but for the same reason. Because of conversational by lists search, people will come to you for a lot of strange phrases, but since you won’t see them , it probably won’t bother you too much.